China Tourism Newspaper Published | Cultural Fortune is magnificent today's prosperous brigade China Gu Hedong

China Tourism News on September 23, 2022

Culture luck is majestic today's prosperous trip to China, ancient Hedong

——Shanxi Yuncheng supports tourism pattern with a heavy culture

Fresh a new realm of tourism

From September 21st to 23rd, the Eighth Tourism Development Conference of Shanxi Province and the 33rd Guangong Cultural Tourism Festival were held in the transportation city in 2022. This is an important window and platform for Shanxi Province to enhance the city's cultural image, promote local economic development, and promote the interaction of the cultural tourism industry in the province. As the place of the travel conference, Shanxi Provincial Yuncheng City showed the rich cultural and tourism resources of "Guan Gong's Hometown, Good Luck City", and the fruitful development achievements of the industry. Give full play to the role of heavy cultural resources, strongly promote the deep integration of cultural tourism, promote the innovation and development of the cultural tourism industry, and make every effort to build a strong tourism city.

1. Yellow River Highway 1: New victory upstairs

"When the day is full, the Yellow River is flowing into the sea. For thousands of miles, we will go to the next floor." Wang Zhizheng's "Deng Xun Tower" recite thousands of years, so that the households by the Yellow River are well -known, and Yuncheng has cultural Advantage.

As one of the important cultural and travel business cards in Yuncheng, the Yongji Tuquan Scenic Area has carried out a comprehensive improvement of transformation in order to welcome the eighth tourism development conference of Shanxi Province and the 33rd Guogong Cultural Tourism Festival. The spacious and elegant tourist convenience service center, the fashionable non -standard camp hotel, the beautiful wetland flower and sea landscape, etc., effectively expand the tourist tourism space, update the tourism format of the scenic area, realize the reasonable use of natural resources Overall improvement with the ecological environment. The Takuka Tower Scenic Area has surpassed the tourism and tourism model of the past with the Laurel Building as the main body, and has become a conference service, leisure sightseeing, youth research, corporate group building, outdoor camping, cultural and creative products display, non -standard hostel reception is equal to the same one. Comprehensive experience tourist attraction.

The rapid change of the Slang Tower Scenic Area is just a microcosm of the iterative development of the city's cultural travel industry.

Yuncheng is located in the southwestern part of Shanxi Province. It is located in the "Golden Triangle" area of ​​the Yellow River in the Jin and Shaanxi Henan and Henan. It is the last big turning point from the north to south of the Yellow River from north to south and east. The Tori Yellow River flows through 8 counties (cities) in China, leaving more than 380 kilometers of winding shoreline for Yuncheng. Shanxi Province is the main carrier of the two major national cultural parks of the Yellow River and Great Wall. Yuncheng is an important support for the Yellow River Cultural Park.

The main line of the Yuncheng section of the Yellow River No. 1 Tourism Highway has been opened to traffic. This highway that is parallel with the Yellow River is 503.6 kilometers, and the branch lines and connection lines are 854.4 kilometers in length. There are 8 counties and cities including Ruicheng, Pinglu, Xia County, and Yuanqu, and 24 A -level scenic spots are connected in series, accounting for 81%of the city's scenic spots.

Along this tourist highway, there is a distant history and a beautiful scenery. Huang Di Zhan Chi You, Yao Shun Zen Jean, Yu Jian Longmen, Houzhong, the ancestral ancestor raised silkworm, Fu Saying version, Boyle horses, lips and teeth cold ... Many dislikes, so that this road can be called the history of the 5,000 years of Chinese culture. gallery. On the river, the walls on both sides of the Yellow River stand out, and the rivers are flowing out of the ocean; Wan Rong section, Huangfen Beach head Bihe Liantian; Pinglu section, the Yellow River wetland egrets, people and birds forget each other; At this point, the car is like a sea of ​​flowers.

Yuncheng also relying on the Yellow River No. 1 tourist highway to create 30 "Yellow River people" that highlight the characteristics of the Yellow River mountains and rivers, loess style, idyllic scenery, farmhouse life, and Jinnan accommodation. The creation of the "Yellow River" has effectively promoted the improvement of the quality of the development of rural tourism from the city from "farmhouse" to the homestay residence. A batch of rural homestays represented by the courtyard.

On June 11, Yuncheng held the first self -driving tour along the "Yellow River No. 1 Tourism Highway" and "Traveling along the Yellow River" event. More than a hundred off -road vehicles and motorcycles departed from the first stop of the Yellow River through the Yellow River, the Yellow River Dadi Scenic Area, Hejin City, and embarked on the wonderful journey of "Traveling along the Yellow River". During this travel conference, 100 buildings from the country organized by the Shanxi Provincial RV Association contacted the relevant provincial and municipal industry associations. The theme of "cruising ancient China and enjoying a new life" was the theme. Hundreds of RVs along the yellow self -driving camping promotion activities ".

Not only that, Yuncheng takes the Yellow River No. 1 tourist highway as a traction to accelerate the expansion of the construction of the Yellow River, Fenhe, Laoshui River, and Zhongjo Mountain "Sanshui and One Mountain" tourist highway network. Three aspects of shaping the brand image, and "embroidered kung fu", strive to use the "Yellow River No. 1 tourist highway" self -driving tour line into a well -known boutique tourist route along the "Yellow River One Tourism Highway" for 3 years.

2. "Dream · West Chamber": Reappear the ancient story

"I hope that there are lovers in the world to become dependents" is the well -known drama writer Wang Shifu in the Yuan Dynasty shouted in the "West Chamber" and shouted in the ancient love motto. The story of "West Chamber" occurred in Pujian Temple in Yongji City, Yuncheng.

On September 10th, on the night of the Mid -Autumn Festival, the large -scale immersive night tour experience drama "Dream · West Chamber" jointly created by Shanxi Western Chamber Dream Culture Performing Arts Co., Ltd. and Shaanxi Qintang World Art Culture Communication Co., Ltd. play.

"Dream · West Chamber" relies on the original site, the original scene, and the original story to restore classic memories. The play is based on the history and culture of Puzhou, Datang, and the Millennium Ancient Chapu Salvation Temple is the stage. Create a dream of love to return to a thousand years. On the basis of the original version, the experience drama has added Shunfeng Tang Yun to the opening dance and Tangfeng parade, integrate cultural elements such as martial arts, Jiu -Jiu -Jiu -Jiu, and Pu opera art to enhance interaction and appeal. In terms of the content of the program, continuously strengthen the storyline, optimize the viewing route, and enhance the stage effect. The fullness of classic characters is unprecedentedly enhanced, and the IP effect of the work is further prominent. "Dream · West Chamber" resurgence is one of the practical actions of Yuncheng welcoming the eighth tourism development conference of 2022 Shanxi Province and the 33rd Guangong Cultural Tourism Festival, and display of cultural tourism integration cases. Xiezhou Guandi Temple Scenic Area "The Ancestor of Wushu Temple -Grand Ceremony Welcome", the theme performing arts, Xiezhou Normal Street uses modern sound and photoelectric to cooperate with the ancient style performing arts "The Street Ceremony", "Blue Dragon Reform", "Jianxin Shun", "Jiexielian Lianli Lianli "" The brave killing the bully "and other immersive tourism programs in the field have created the grand and magnificent and ancient and mysterious of Wu Sheng's hometown.

Normal Street is one of the tourism and leisure blocks that Yuncheng strives to build, and belongs to the main street of Changping Village, Jiezhou Town, Gong Gong's hometown. During the day, I worshiped the Emperor Zhongyi Guan, and walked in the evening in the evening. Puzhou Hot Pot, Yongji to pull the noodles, and Qishan Twist ... The whole street was full of authentic Yuncheng taste. Many tourists are dressed in Hanfu and punch cards. In front of the heroes of the Han Dynasty, the ancient meaning is full of ancient meaning.

The night fell, and the tourist and leisure district integrating cultural display, tourism, and commercial shopping in Yuncheng City, the street, was also lively. Puzhou Xunzi sang on the antique stage, and the flavor of the city of Yuncheng was filled with the taste of the cakes, Yuanqu Miyu, and Jinnan steaming bowl. On both sides of the street are the "five -step salt production method", "thousands of miles away,", "Houhuan,", "Shun Gengli Mountain", "Ancestral Silkworm", etc. In the five thousand years of time, let tourists feel today's happiness and peace.

In recent years, Yuncheng has vigorously developed the night economy, integrates night consumption resources, enhances night consumption momentum, enriches night consumption scenarios, and gradually forms a new pattern of night economic development. Normal Street and Qianjie have become provincial -level night cultural tourism consumer gathering areas. While bringing differentiated and diversified night experiences to citizens and tourists, they also create a good operating environment for entrepreneurs. The neighborhood provides early decoration and universal equipment, and merchants can enter the bag as long as they pay the deposit.

Yuncheng has continuously cultivated tourism consumer business and enhance cultural tourism development vitality by cultivating cultural tourism scenic spots such as Gorgeous Street, Normal Street, and Lanshan Gen; The potential of travel consumption helps the cultural tourism market to "recover", and the results of the cultivation of the main body of the cultural tourism market have gradually emerged. As of August 2022, the market entity in the cultural tourism field in Yuncheng City has reached 5,675, an increase of 1,585 over the end of 2021.

During the Travel Development Conference, Yuncheng launched the Hedong History and Culture Tour (Pujian Temple -Puzhou Ancient City -Puquan Tower), the Yellow River Farming Culture Tour (Houtu Temple -Wanghe Terrace -Yellow River Cultural Sculpture Expo Park -Apple Cultural Theme Park -Li Family Courtyard -the Yellow River Farming Culture Expo Park), Huaxia Civilization Root Search Tour (Xihou Du Site Museum -Impression Fengling -Yongle Palace -Chenghuang Temple -Shengtian Lake) 3 observation experience The line shows the development of the cultural and tourism industry to the Chinese and foreign guests.

In order to give full play to the advantages of local characteristics and tourism resources, Yuncheng also took the travel conference as a traction, and organized the Wu Laofeng Mountaineering Festival, the Poetry of the Polyza Tower, the Yongle Palace Painting and Calligraphy Festival, the non -heritage and creative exhibition, and the Chi Yan Cultural Tourism Zhou, Shun Emperor's Filial Filial Filial Culture Festival, Pujian Temple Love Culture Festival, 2022 Yellow River Golden Triangle (Yuncheng) sports leisure experience season, Wu surname lake half marathon and other series of supporting activities will continue until October 15.

Yuncheng adheres to the integration of cultural tourism, in -depth excavation of excellent traditional culture such as the ancestral culture, salt culture, virtue culture, and Guangong culture, and strives to transform the endowment of cultural tourism resources into industrial development wealth, and vigorously promote the city's culture and tourism industry with high quality Development makes Hedong's brand brighter and more loud.

3. Normal Street: Guan Gongmen interprets the prosperity of the world in front of Guan Gongmen

Yuncheng is located in the east of the Yellow River. It was known as Hedong in ancient times. It was named after the name of "Salt City" and was one of the important birthplaces of Chinese civilization. The ancestors of the Huaxia nation, Huangdi, Yandi, Chi You, Yao, Shun, and Yu, successively moved on the land of Hedong. Among the celebrities of the later generations, Spring and Autumn Overlord Jin Wengong, Zhang Yi, Zhang Yi, Confucius disciple Zixia, the ancestor of the Fajia, Sima Qian, a historian giant, Wang Wei, a great poet Wang Wei, a generation of Wenhao Liu Zongyuan, and the sixth gentleman Yang Shenxiu. One of the far -reaching people is Guan Yu.

On the basis of Guan Yu's story, Guan Gong's loyalty culture has been formed. After thousands of years, it has become a spiritual bond that enhances the global Chinese emotional identity, cultural identity, and irreplaceable national identity. The "Guan Gong believers", which condenses the public belief, was also identified as a national intangible cultural heritage in 2008.

As the birthplace and distribution center of Guan Gong's hometown, Guan Gong Culture Jiezhou Guandi Temple, Changping Guandi Temple, and Guanwang Temple in Yanhu District. The average of the counties of the transportation city has more than 20 Guandi Temple, of which 6 are Guan Guan. The Emperor Temple is a national key cultural relics protection unit. There are more than 360,000 pieces of mobile cultural relics involved in Guan Gong. In recent years, on the basis of consolidating the protection of cultural relics, Yuncheng has innovated and activated, promoted Guan Gong culture, focused on polishing the "Guan Gong Culture" business card, and created a new highland for cultural tourism. Pu opera "Loyalty Qianqiu" is a high -quality historical repertoire created by the Yuncheng City. On April 19, 2021, it premiered at the Guanhanqing Grand Theater in Lintong County, which was well received. The play started with Guan Yu's departure from Xiezhou, and selected widely circulated iconic events such as "removing bully", "Taoyuan Jieyi" and "Ancient City Association" to perform artificially showing Guan Yu's magnificent life. "Zhongyi Qianqiu" performed the Guan Gong culture, which has a history of more than 500 years, and became a large -scale cultural tourism integration of non -heritage drama.

Facing a heavy heritage such as Guan Gong culture, while creating the Pu opera "Loyalty Qianqiu", Yuncheng continuously explores the new format of Guan Gong culture and uses contemporary technology to spread in the form of young people such as film and television, animation, and games. Guan Gong culture, tell the story of Guan Gong, better meet the public's spiritual and cultural needs.

In 2020, Yuncheng City specially established the leading group of Guan Gong Cultural Tourism Integration and Development, issued the "Implementation Plan for the Integration of Guan Gong Cultural Tourism Integration of Cities", and promoted the reform of the institutional mechanism of the Guanzhou Guandiao Temple Scenic Area, and implemented the "separation of two powers" of ownership and management rights. , Establish Yunchengguan Gong Cultural Tourism Development Co., Ltd.. The company focuses on the operation and development and construction of the Guan Di Temple Scenic Area, and vigorously promotes the integration and development of the Guangong culture and tourism, builds the Guan Gong's hometown tourist area, actively promotes the work of the Guangong's hometown of tourist area. It is "a tourist destination for the global Chinese belief in Guan Gong, and the world tourists experience loyalty culture."

During the Travel Development Congress, guests who participated in the Guan Gongdao Scenic Area experience tour in Guan Gong's hometown visited the 5A -level scenic spot creation of iconic projects and visited the Guangong Cultural Digital Experience Hall. AR augmented reality and other means, understand the millennium history of Jiezhou, and see the style of Guandi Temple in the region.

In order to expand the international influence of Guan Gong culture, at the "International Guan Gong Cultural Forum" one of the 33rd Guanong Cultural Tourism Festival activities, domestic and foreign experts and celebrities are based on the theme of Guan Gong culture. Special discussions, relying on the construction of the “Belt and Road” and combining the overseas projects of central enterprises, explore a new way to display and spread the world with the excellent traditional culture represented by Guan Gong culture.

During the Eighth Tourism Development Conference and the 33rd Guan Gong Cultural Tourism Festival in Shanxi Province, folk groups from all walks of life commemorating the Guan Gong Ceremony are held in the Guansheng Cultural Plaza. The province's 14 national insurance Guandi Temple participated in the commemorative ceremony. The commemorative ceremony lives live on the Internet platform.

"Standing because of the article and promoting the brigade", in the process of urban development, Yuncheng gives full play to its own resource advantages, deeply tap cultural resources, gather efforts to create cultural boutiques, and gather spiritual forces to achieve a happy city of Yuncheng. Gu Hedong is one of the important birthplaces of Huaxia civilization. The Yuncheng City has more than 100 national key cultural relics protection units, and there are many national intangible cultural heritage. The thickness of Yuncheng culture has provided strong support for the deep integration of cultural tourism.

Holding the Eighth Tourism Development Conference and the 33rd Guangong Cultural Tourism Festival in Shanxi Province, it has effectively enhanced the tourism image of Yuncheng and expanded the influence of Yuncheng tourism. Yuncheng will take this opportunity to create a area (Guan Gongli -Salt Lake Tourist areas), two demonstration bands (the Yellow River Cultural Tourism Demonstration Belt, Green Water Qingshan Mid -Strip New Ecological Tourism Economic Demonstration Belt), called a brand (Guan Gong's Hometown, Good Luck City) Therefore, internationally renowned cultural tourism destinations), adhere to the structure of supply -side structural reforms in the field of cultural and tourism consumption, continuously increase the supply of high -quality products, build a cultural tourism integration product system, and truly realize the transformation of cultural and conservation units to cultural tourist scenic spots, cultural and creative products The transformation of tourism commodities, cultural performances to tourism performing arts, and promoting the high -quality development of cities with culture and tourism.

Source: China Tourism News

Edit: Zhang Kai Zhou Mingjuan

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