Rush on the hot search!Europeans burst into Chinese electric blankets

On September 25th, a news of a#Europeans burst into Chinese electric blanket#rushed to the hot search, causing heated discussion among netizens.

In order to overwhelm the cost of winter and cold, European people have begun to prepare warm equipment such as heat pumps and electric blankets. Among the many warmth equipment, electric blankets have become explosive items for China to export the European Union. For Chinese manufacturers, selling electric blankets to Europe has become a new business this year. However, this business is not simple.

Picture source: Visual China

Chai has become scarce products in many European countries

According to CCTV News reported on the 21st, according to the Washington Post recently reported, due to the deep energy dilemma of many European countries, the demand for firewood as traditional heating fuel has increased significantly, and it has become scarce goods in many places in Europe. It is reported that some European buyers began to hoard firewood in winter as early as the summer, causing the prices of firewood in many places in Europe. In some areas of Hungary, the price of firewood has almost doubled. In Stuttgart, Germany, wood stolen and theft have also increased. In Berlin, due to the concerns of stopping heating and the further increase in energy costs, many families have also begun to clean up the fireplace and chimney at home to prepare for cooking firewood this winter.

Picture source: CCTV News Video Screenshot

Experts said that although the forests of some European countries have sufficient wood reserves, the trees must be dry after being fell to become firewood. Therefore, it is impossible to immediately supply a large amount of firewood.

According to German media reports, almost all hard wood species in Europe are now used as wood, such as oak, chestnuts, maple, birch, etc., but still not enough. At present, German firewood suppliers have begun to buy from Poland. Due to the sharp rise in energy prices in the near future, the Hungarian government announced in July that it entered an emergency of energy and adopted measures such as prohibiting firewood exports to ensure domestic energy security. According to Russia, Bulgaria also stopped exporting wood to non -EU countries in mid -August.

Experts said that the era when the European people were forced to "cross" the firewood to warm up, the root cause is the energy crisis caused by the EU's sanctions on Russia; if Europe does not stop imposing sanctions against Russia, the European energy dilemma will inevitably continue.

It is worth mentioning that the prices of natural gas and electricity are rising in Europe. According to data from the EU Statistical Bureau, as of July 2022, the annual growth rate of EU energy price inflation reached 38.3%, of which the annual growth rate of natural gas and power price inflation reached 52.2%and 31.1%, respectively. Since August, energy prices have continued to rise. According to the European Electric Power Exchange data, the average price of the European power system on August 30 was 462.1 euros/MWh time, an increase of 6 times from the beginning of the year. , Increased by 5 times from the beginning of the year.

Electric blanket export business is not simple,

Industry insiders: Localized improvement

In the heating equipment exported by Chinese companies to Europe, electric blankets have become explosive items. According to data from the China Household Electric Association, since 2022, most home appliances have declined with European exports, and the categories of growth mainly include air conditioning, electric water heater, electric heater, electric blanket, hair dryer. They were $ 1.99 billion, $ 130 million, $ 490 million, US $ 33.4 million, and $ 160 million, of which the electric blanket led other categories with a growth rate of 97%. In terms of specific countries, compared with the hot sales of electric heater and air source heat pumps in some countries, the import demand of electric blankets in various countries has increased significantly. Among them, Greece, Italy, Poland, Germany, and the Netherlands have doubled.

According to the data of the General Administration of Customs of China, the number of Chinese electric blankets imported by 27 countries in the EU in January this year was 189,000, with 73,000 and 61,000 in February and March, respectively. 222,000 and 521,000, in July, it increased rapidly to 1.29 million, an increase of nearly 150%month -on -month.

Data source: Customs General Administration

Compared with the hot market, electric blanket manufacturers are more calm. According to the Red Star Capital Bureau, on September 22, employees of the Rainbow Group of Electric Blade Enterprises told reporters that the number of electric blankets exported was not large. On the evening of the same day, Rainbow Group issued an announcement saying that the export order of electric blankets did not have a substantial impact on the company's income.

The announcement shows that Rainbow Group's closing price increases within two consecutive trading days on September 21 and 22 have accumulated more than 20%of the departure value. In response, Rainbow Group explained that the company's business situation and internal and external operating environment have not changed significantly in the near future. Operation is normal. The company's products are home -useed heating appliances such as electric blankets, electric heating hands, and household sanitary products such as electric mosquito, aromatherapy, electric mosquito coils, etc. The products are mainly domestic markets. The Rainbow Group emphasized that some electric blanket export orders have been obtained this year. The number of single orders is low and the overall amount is small, which has not affected the company's income.

Earlier, on the investment interactive platform, Rainbow Group said that at the moment of the European energy crisis, electric blankets will have certain opportunities as energy -saving and environmentally friendly products. In order to promote the export business, the company has formed overseas market development departments and service teams. Since May this year, it has obtained an electrical blanket export order.

Regarding the business of electric blanket exports, a practitioner engaged in cross -border e -commerce in home appliances told reporters that this is not a simple business.First of all, the use of home appliances in various countries is different. Many common styles in China need to make corresponding localization improvements. For example, Germany is used to use electric blankets, not commonly used in sheets in China.At the same time, different power supply power of various countries also needs to be adapted.The most important thing is to meet the electrical appliances standards of the EU or related countries. The practitioners explained to reporters that the current domestic small home appliance manufacturers are relatively decentralized.It is a Nordic country with high environmental protection requirements, and data needs to be "upper steps" in all aspects.

Source: Comprehensive Daily Economic News, CCTV News, Red Star Capital Bureau

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Edit: Zhang Jie

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