Subsidy 9.02 million yuan, Guangzhou creates a "new artisan" of the digital economy

"I took the link of our No. 3, and then photographed the No. 1 link to use it. There was no problem!" Before a live broadcast equipment, the anchor with the goods was passionately promoted to the car maintenance service. The platform administrator next to it monitors the live broadcast platform at any time Data ... This is a scene that reporters have seen in a live broadcast base of an e -commerce business.

With the booming development of the digital economy, live broadcasts are well known to the public, and "Internet marketers" have also become one of the new occupations released by the country in recent years. The reporter visited and learned that new occupations such as "Internet marketers" and "all -media operators" have gradually become a new direction for training institutions and schools. According to statistics, in 2021, the number of digital and Internet-related skills training exceeded 16,000. From January to August 2022, 11,145 digital skills-related work subsidies were subsidized, and the subsidy amount was 9.02 million yuan.

Industry: The "holding the certificate" industry is more standardized

Entering the live broadcast rooms of the live broadcast base, it seems to shuttle in a variety of "sales stations": some scenes are decorated as kitchen, and the tables are commonly used in the ingredients on the table. The cabinets on the wall are also filled with plates. , Bowls and other daily kitchen supplies; some are decorated as wine cabinets and placed in a variety of drinks. These live broadcast rooms are used for live broadcasts of different commodity categories. "The anchor was trained." The lecturer of the huge amount of learning, the relevant person in charge of Guangdong (hereinafter referred to as the small broadcast era) Zhang Yushan (net name: flower tea), the students who received training will go to the live room Real knife and real gun are broadcast live, mastering the live broadcast skills in actual combat, including how to choose products, how to summarize selling points, how to go when broadcasting, and so on.

According to Zhang Yushan, as a training institution of "Internet Marketing Artist" in Guangdong Province and a strategic industry talent training base in Guangdong Province, the company has increased the density of incubation training. Nearly a thousand live operation team staff have been trained this year.

Most of the public's awareness of the anchor with the goods is on the famous "big IP" and "experts", but in fact, more and more people have joined the live broadcast of goods. Zhang Yushan introduced that students are roughly divided into three categories: students, "Baoma", and merchant bosses who want to try to live and bring the goods, of which "merchant students" account for most. She pointed out that more and more merchants "entered" live broadcasts and cargo. They are very eager to recruit suitable live broadcast teams, but they are suffering from no person to determine the standards and cannot guarantee the quality of applicants. Last year, after the release of the national vocational skills standards of the Internet marketers, not only did the merchant recruit a criterion, for practitioners, they were also able to "hold a certificate", and the entire industry became more standardized.

"(Live and cargo) is a breakthrough for physical business acquisition. The scope of the store may cover one or two kilometers in the past. Now we have spread online through high -quality content. Our video promotion, dedicated to the store to experience it. "Mr. Tan, who has obtained the Internet marketers (Video Creative Instructor) after training, is a" merchant student ". In order to operate his hairdressing shop, he tried a lot promotion method. This year, in order to enter the short video platform to "bring the goods", he participated in the training course of Internet marketers. Mr. Tan said that before the customers who went to the physical store every day, there were only 11 or two new passengers. Now, through the promotion of drainage and Internet marketing of high -quality short videos, more than 20 new average guests have been achieved.

School: Adjust the "Old Professional" course according to the new professional dynamics

Seizing the opportunity of the digital economy, many schools have also set up related majors and courses. "Our outstanding Internet marketing excellent skills have achieved remarkable results in rural rejuvenation in Guangdong Province, skills to help farmers." Zou Jing, secretary of the Party Committee of the Guangzhou School of Public Utilities, said that the school relies on e -commerce and cross -border e -commerce major to cultivate the Internet and master the Internet. Marketing theory knowledge, with skilled professional operating skills and marketing planning and innovation capabilities. At present, the college e -commerce and cross -border e -commerce specialty has 25 teaching classes, with more than 800 students in the school, and the training level is senior.

The school has built an e -commerce professional student practice platform through construction of an online marketing learning workstation, cloud+mobile e -commerce training base, campus e -commerce entrepreneurial practice base, online store operation training center, etc. Business school provides a realistic and effective practical platform. "E -commerce majors have been for a long time, but we will dynamically adjust according to the new career direction, including our core courses, professional skills identification content, etc." Liu Ziyun, head of e -commerce professional teaching and research team of e -commerce majors in the Municipal Public Business Teachers College, introduced that the e -commerce major is now in e -commerce majors Added live operation and management courses, community e -commerce courses, etc. Students can learn new marketing concepts, including interest e -commerce and content e -commerce.

According to reports, the school has graduated from 777 people in the past three years, with an employment rate of 99.75%, and nearly 50 employment e -commerce companies. Employment positions cover platform sales, selected products, online marketing, e -commerce art, platform operators, etc. Zhou Xianqi, a graduate of the school 2022, participated in the comprehensive demonstration and creation project (e -commerce talent cultivation) in Nanxiong City, Fogang County, and Huidong County after graduation to help students in Nanyu City create an excellent Douyin account " Da Meizi in the hill ". At the same time, the provincial e -commerce of Xinfeng County, which he participated in the comprehensive demonstration and creation project (e -commerce talent cultivation), has exceeded 3,000 training and services.

At the same time, the school has newly set up the "New Media and Internet Application" major in 2020 to cultivate "all -media operator" related talents with programming technology, e -commerce marketing, and dissemination data analysis. "We found in the research process that all media talents that need to be combined with content and technology in the media era." Li Cuhong, director of the Department of Information and Creativity of the School, said that the new media and Internet application majors are the focus of the school's "14th Five -Year Plan". The specialty of construction is committed to cultivating applications, composite, and innovative new media talents that can work in the application type, composite, and innovative new media talents that can engage in positions such as all -media operators, commercial photographers, short video live broadcasts. "Combination Boxing" escort new occupation

"In the past, the professional literacy of the practitioners was uneven. After having a professional skills certificate, it was stated that no one could do it. With a threshold." After doing it, I started to be engaged in live video last year. Now I am responsible for video creation and anchor in the live broadcast team. He said that through the study of related courses, he can master the industry's knowledge more comprehensive, and also have more understanding of the theoretical skills of video shooting. After studying, the video number operated by his team rose from about 1,000 to hundreds of thousands.

"Many new careers for the strategic pillar industry and strategic emerging industries are strong, with broad employment space, and play a positive role in stabilizing employment." Private vocational training institutions carried out the training of "new occupations" such as industrial robot system operation and maintenance officers, Internet marketers, and 44 institutions to conduct qualified certificates for "new occupations" such as digital skills and express logistics industry. A total of 73 institutions that have been filed for the identification of new professional skills levels, and organized the skills level identification of 13 new occupations including Internet marketers to complete the evaluation of about 10,000 new vocational skills talents.

In order to escort the new profession, Guangzhou has launched a series of "combination boxing". Including: vigorously build professional standards, strengthen training supporting systems; actively improve the evaluation mechanism, strengthen the team of skill talents; make every effort to promote the "three major actions" and build a team of new industry craftsmen. Among them, Guangzhou vigorously promotes the improvement of new employment form skills, enhances the "digital skills" of the whole people, and enhances the pertinence and effectiveness of vocational skills training. According to statistics, in 2021, the number of digital and Internet-related skills training exceeded 16,000. From January to August 2022, 11,145 digital skills-related work subsidies were subsidized, and the subsidy amount was 9.02 million yuan.

Text/Guangzhou Daily · Xinhua City Reporter: He Ying Si Xue Jue reporter: Wang Yu Correspondent: Yueren Xuantu/Guangzhou Daily · Xinhuacheng Reporter: Liao Xueming Guangzhou Daily · Xinhua City Editor: Zhao Xiaoman

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