Thirteen Art Festival Specialty ｜ Hangzhou Cultural Museum

▲ "Qingyin Yu Meng" performance stills

Create a new IP of folk art

From "Tang Palace Night Banquet" and "Luo Shen Shui Fu" to "Only this green and green", "New National Wind" has become a social hotspot and is loved by young people. With the continuous rise in the trend of "national wind", traditional culture has also ushered in new opportunities for inheritance and development.

How to make traditional culture a big IP of cities? Every city is looking for answers. On September 8th, hosted by the Hangzhou Culture, Radio, Film and Television Tourism Bureau, Hangzhou Gongshu District People's Government, Hangzhou Cultural Museum (Hangzhou Intangible Cultural Heritage Protection Center), Hangzhou Gongshu District Culture and Radio, Television Tourism and Sports Bureau, Hangzhou The eleventh Hangzhou "Feng Yong Song" folk dance show hosted by the Gongshu District Cultural Museum was held at the Grand Theater in Gongshu District.

▲ "Feng Ya Song" folk dance exhibition

On the stage, tens of thousands of Chinese lanterns in the palace of the palace came in. The palace maid's hall shuttles, gorgeous costumes, bright colors, and modern music with celadon elements, which made the audience feel Song Yun's cultural atmosphere. Essence Subsequently, the light boat was drunk. Through the scenery of the water and the sky and the dance display of the light waves, the landscape of the "canal water villages everywhere, east -west and north and south bridge" was drawn. 13 folk dance programs from all over the city fully demonstrate the local natural scenery and humanistic beauty.

The Hangzhou brand event "Feng Ya Song" folk dance exhibition is inspired by the Book of Songs. Since 1999, it is held every two years. The platform has made feelings fall and creative, and it can afford the big IP of Hangzhou folk art. For more than 20 years, the "Feng Ya Song" folk dance show has launched a large number of outstanding programs, which has cultivated hundreds of folk art performance teams. Many programs have won the star award and mountain flower award, and have appeared on the opening ceremony of the Beijing Olympic Games and the CCTV Spring Festival Gala Stage.

Earlier, the "Qingyin Yu Meng" hosted by Hangzhou Culture, Radio, Film and Television Tourism Bureau, Hangzhou Art School and Hangzhou Cultural Museum (Hangzhou Intangible Cultural Heritage Protection Center) -2022 Hangzhou "Cultural and Natural Heritage Day" exhibition, Hangzhou City, It is held in Hongyuan Scenic Area, Xixi National Wetland Park. "Qing Yin Yu Meng" takes the local scenes of the Ming Dynasty Qiu Ying's "Qingming Shanghe Tu" for the local scenes of the Ming Dynasty, and the new charm of the new charm of Jiangnan Qingyin met in the Ming Dynasty. The legend of ancient painting, in the echo of history, entered the dream and entered Jiangnan.

The play uses Qiu Ying as the protagonist, divided into four scenes of "Fun", "Xing", "Ya", "囍". Through the artistic expression such as silk bamboo, singing and dancing, and performance, it shows the rural and humanistic style of the Jiangnan area of ​​the Ming Dynasty. The 16 vertical curtains hanging above the stage built an abundant and vivid ancient style scroll with the changes in music and scenes. Through interaction with the audience, the actor perfectly integrates the elegance of silk bamboo, the beauty of performance, and the dazzling technology of technology, showing a drama of Jiangnan aesthetics that interacts with emerging technology -both a poetic recovery of ancient painting scenes, and it is also a poetic recovery, and it is also a poetic recovery, and it is also a poetic recovery, and it is also a poetic recovery. One modernization expresses the innovative practice of folk culture. The whole drama is both vivid and profound, rich and concise, allowing the audience to experience the charm of national music in the influence of diverse art.

Build a multi -experience space

The "Feng Ya Song" folk dance show fully uses the new media platform for extensive publicity. Thousands of people have greatly enhanced the brand influence of the event. In addition, the Hangzhou Cultural Museum also conducts a comprehensive display of Hangzhou's traditional cultural projects on different platforms through cooperation with many parties.

In 2021, the website of the Hangzhou Digital Cultural Museum opened the special column of "Non -Heritage inheritance -Excellent Course". Now it has opened 12 online non -heritage courses. The perspective led people to understand the non -heritage; in August 2021, it cooperated with Weibangtang to carry out the "Craftsman's ingenuity" series of public welfare documentary films. As of now, the 40s of the documentary has been produced, and the total number of views on the entire network is about 5 million.

Since 2015, the Hangzhou Cultural Museum (Hangzhou Intangible Cultural Heritage Protection Center) has integrated the strength of the city's cultural museum and non -heritage protection centers, and has held the Hangzhou Folk Arts and Crafts Exhibition. The exhibition brings together thousands of works selected by various counties (cities, districts) and non -heritage protection centers in Hangzhou, and shows the colorful folk art of Hangzhou.

Stimulate traditional cultural charm

▲ Hangzhou Non -Heritage Market

In 2019, Douyin launched the "non -legacy partner" plan from Hangzhou as a starting point. By strengthening traffic support, improving realization capabilities, creating non -heritage open platforms, and carrying out urban cooperation, it discovered the cultural value and market value of non -heritage in multiple angles. In 2020, Hangzhou launched the "New Media to Help Hangzhou Anti -Heritage Protection and Heritage Plan", promoting more than 50 non -heritage projects to open a jitter. Hangzhou also opened the "Hangzhou Non -Heritage" Douyin to promote Hangzhou through short videos. The unique charm of non -heritage. In addition, the promotion of the "Hangzhou Non -Fine Douyin Live Festival" was held. The number of online and offline participants reached 151,000, and the topic heat exceeded 8 million. In 2021, the "Hangzhou Anti -Heritage" Douyin completed more than 100 short video shooting of non -heritage projects, and the hot topic has reached 28.55 million. As of the end of 2021, Hangzhou has opened more than 50 non -heritage projects, with a total of 3.89 billion playback volume, 93.235 million likes, and a total of 7 million fans, which promoted the income of nearly 27 million yuan in economic benefits. Taking the Douyin "Uncle's Umbrella" of the Douyin "Uncle's Umbrella" of the representative inheritance of Fuyang Paper Umbrella as an example, the jitter already has more than 800,000 fans, the playback volume is nearly 190 million, and the annual sales reached 300 10,000 yuan.

It is understood that there are 5 UN human -aware projects in Hangzhou; 48 national non -heritage projects, 184 Zhejiang Province, 368 in Hangzhou level; 34 national representative inheritors, 230 people in Zhejiang Province, Hangzhou City, Hangzhou City 386 people. Both the quantity and quality are at the forefront of the country.

(The pictures of this article are all provided by relevant units)

"China Culture News" on September 23, 2022

5th edition -36 version published on the 13th China Art Festival special issue

Among them

"Hangzhou Cultural Museum: Explore innovative development and let traditional culture" fire out "out of the circle"

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Editor -in -chief: Chen Xiaoyue

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