Culture "two innovations" look at Shandong | Lintong: "Chip" of root culture thick soil casting cultural industry
Author:Lintong Rong Media official nu Time:2022.09.25
Editor's note: Culture is the soul of a country and a nation. The culture of upward is the spiritual leadership of our grassroots work. In recent years, Shandong, a large cultural province, has been committed to the construction of "virtue Shandong". It has stood at the forefront of the times in promoting the creative transformation and innovative development of the excellent traditional culture of China, and promoted the double harvest of the province's material civilization and spiritual civilization. The theme reporting activity of the "Two Innocers" of the "Two Innocence" of the excellent traditional culture of Shandong Province, which was jointly initiated by the Nishan World Confucian Center and the China Internet News Center (China Net), will penetrate from all parts of Shandong and show the huge changes brought by the construction of "virtue Shandong". Improve the soft power of urban culture.
"The mountains and villages have changed huge, and the splendid scrolls vividly explained the unchanged pursuit of the Chinese Communists to make people live a good life." The reputation of the hometown is one of the national cultural model counties, advanced social and cultural counties, advanced counties, and the hometown of Chinese folk art, the hometown of Chinese calligraphy, and one of the largest kiosima distribution sites in the country ...
"For the sake of the family, it is difficult to danger and be afraid to go to the storm, and even if you are tired and tired, you must seek it." The four major cultural industries of Qi Shi, Linyu's hand -drawn New Year painting, sculpture, and mahogany craftsmanship are well -known. In order to improve the cultural and golden signboards, consolidate the foundation of the cultural industry, and increase the development of new kinetic energy in the development of the county, in recent years, the county has been based on the advantages of history, folk, and natural culture. The same frequency resonance and similarities of culture and the economy have been achieved, and the revitalization of rural areas has been achieved.
The heavy cultural soil is the foundation of cultural development
"In terms of Chinese people, traditional culture is the hometown of the deep spirit. Of course, the grass and trees of the field are moving, and the most memorable is the old and old people." Once the "Qingming Shanghe Tu" appeared, it immediately became the focus of attention, and the cultural achievements of Lintong once again convinced people.
In the green mountains and green waters of Lintong, the little daughter -in -law who can sing, Xidanqing's old lady, and the crop people who play strange stone are almost all in the villages. There are more than 40 members of the Chinese Book Association, American Association, and Writers Association in the county, 13 provincial folk arts and crafts masters, more than 200 members of the art associations at or above the municipal level, and more than 6,000 cultural backbones in various types.
The rich cultural soil has laid a solid foundation for the vigorous development of the cultural industry of Lintong. In 2022, the "Art Flower Bloom" of Lingying County celebrated the New Year's Day and "100 Thousands of Thousands" cultural talent public welfare training. · New journey of sailing "Lintong County in Lintong County in 2022 people's Spring Festival Gala ....... Lintong County uses the" Mass Culture and Art Public Welfare Volunteer Alliance "as a carrier to explore the construction of a rural cultural service system, carry out" five entrances "activities, and achieve realization. Precise service, with the main purpose of promoting the outstanding tradition of China and promoting the spirit of the red spirit. Life allows cultural blood to root in the blood of the people, and the root and soul of culture.
The colorful brand is the soul of culture
Lintong vigorously implemented a cultural brand strategy, and regarded "Qi Shi, Xiao Shi, Calligraphy and Calligraphy, Sculpture" as the main brand. Relying on the rich stone cultural resources, a large market such as the Lintong Qi Stone Market, the Observation Stone Market, and the Lintong Cultural City. By 6,400, there were 22,000 employees, with an annual transaction volume of hundreds of millions of yuan, and jumped into the country's largest strange stone distribution center.
Relying on the advantages of calligraphy and painting creation, more than 120 periods of paintings and calligraphy exhibitions are held every year, and calligraphy and calligraphy exchanges such as calligraphy and painting competitions, exhibitions, discussions, strokes, etc. are organized to participate in various high -level calligraphy and painting competitions. Awarded in international exhibitions, bringing more than 500 calligraphy and calligraphy business households engaged in calligraphy and painting creation, mounting, and sales of one -stop services. It realizes the rapid search, allocating use, opening and sharing of cultural resources, and creating a new model of chess operation in the county's cultural work.
The common people sang the "protagonist" to stimulate the consciousness of the masses. Lintong County insisted on the government's platform, the people sang, and the seeds of culture were broadcast to allow grassroots culture to live. Under the stage, he is a peasant man in the field. She is a rural woman who is busy in the stove. On the stage, they are the "pillars" and "big stars" on the stage. Their works and talents are the vitality and vitality of rural life. Realizing the transformation from the audience to the protagonist, the cultural resources have been transformed from scattered to a reasonable configuration, the public cultural undertakings have been further developed, and the cultural life has shown vitality.
Cultural innovation has no end, only a new starting point continuously
Talent support is the key to rural revitalization, and cultivating high -quality farmers is the key to the key. In order to strengthen the grass -roots teachers, the construction of the great teachers. Lintong County invited experts from national, provincial, and municipal arts from time to time to "please come in" and come to the lecture guidance.
In order to stimulate the vitality of hand -made cultural and creative vitality, Lintong uses the platform's agglomeration effect to create hand -made districts. Integrate the establishment of non -heritage towns such as Beiyang Shan Art Center and the Hand -painted New Year Painting Museum, wearing a line to create a hand -made research base, and promote the integration of non -genetic inheritance and hand -made cultural and creative interaction.
At the same time, the 14 municipal -level non -genetic inheritance demonstration bases, the tranquility center, and the comprehensive practice center, 59 county -level practicing places, two "salary fire" campus inheritance practice bases, averaging 3,000 training and passing training, Cumulatively cultivated 30,000 non -heritage and creative talents, providing a strong backup talent for the "hand -made+cultural and creative" industry. Lin Ye firmly believes that "development is the best protection", actively guide non -genetic inheritors to seize the development opportunities of rural e -commerce, and use "online live broadcast" to read the "rich scriptures" of "hand -made+cultural and creative". The New Year's painting has created a "hand -painted love" brand. The developed hand -painted New Year painting cup, pillow, and group fan products have achieved innovative transformations of non -heritage and hand -made cultural and creative innovation.
"After adding the innovative elements, the handmade mules are becoming more and more popular." Liu Yueqing, a non -genetic inheritor inheritor in Lintong County, Shandong Province, has increased its value after making cultural and creative products. Nearly twice. The huge market potential of hand -made cultural and creative products has made Liu Yueqing deeply encouraged. He has designed more than ten kinds of handmade dumplings such as dumplings, octagonal dumplings, and ingot. Nowadays, the handicraft sister -in -law can bring Liu Yueqing an economic income of 200,000 yuan a year. The neighbors can also receive work in his processing factory.
The scientific development of the cultural industry is inseparable from the support of large projects. The construction of a large -scale cultural project after Lintong was sprung up, which not only provided sufficient operating places for local operators, but also met the needs of operators from all over the country to build nests to build nests. The booming development of the cultural industry has become the pillar industry of the three industry industries in Lintong County, with more than 4 billion yuan in economic benefits. (Photo: Zhang Yan)
Source: China Net
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