Under the "Orchard + Tourism" model, the new path of the economic development of the orchard
Author:Chongzuo Radio and Television Time:2022.09.25
In response to the call of the "rural revitalization strategy" of the 19th National Congress of the Communist Party of China, tap the potential for the development of fruit development in Yunnan and Shandong provinces, and explore the new path of the economic development of the orchard in the era of the epidemic. Starting from July 6, go to Dali, Honghe, Pu'er, and Shandong Yantai and Weifang area in Yunnan. The team focuses on the multi -format development channels of modern agriculture, promotes the increase in the production of orchards with smart agricultural technology, improves the quality of fruit through the selection of well -known varieties, expands fruit revenue channels with refined processing technology, and uses e -commerce to achieve sale. The "Orchard + Tourism" model is the development path of the new business format of the individual orchard, so as to achieve the prosperity of the industry, go all out to eliminate rural poverty, and promote the wealth of rural life.
Entering Binchuan, walking into the poverty alleviation collaboration
The Yunnan Dali Team first conducted a survey on the policy possibility of the "Orchard + Tourism" model in the Agricultural and Rural Bureau of Binchuan County, the Cultural and Tourism Bureau. Effectively understand the implementation of the development policy of "tourism+plateau characteristic agriculture" in the county, as well as the industrial and economic operations associated with local grape planting, and further explore the future direction of agricultural and tourism integration. In order to explore the practical development of the grape ecological tourism industry, the next day, the team visited the vineyards and Grape Pymics of Taihe Village and Da Yue Village the next day to understand the growth process of precocious grapes, helping farmers for grape picking and boxing transportation. The national grape industry technology new varieties of the national grape industry technology area built in Taihe Village, Chuanxian County, and learning the importance of soil improvement and integrated water and fertilizer for grape planting. In the end, the team used tourism as the starting point to distribute questionnaires to the local people and tourists in Binchuan in Binchuan County and Jizao Mountain. Featured homestays, expand the tourism ecological cycle chain on the spot. In order to help possibly possibly possibility of the diversified development of the orchard.
E -commerce development promotion sales to consolidate the development of plateau pears
Luxi County is a county under the jurisdiction of the Hanihan and Yi Autonomous Prefecture, Yunnan Province. It is located in the east of Yunnan Province, northern in the Hanihani and Yi Autonomous Prefecture of Honghe. In the between, it has good light heat conditions and affected by the subtropical monsoon climate, so the usual precipitation is usually more precipitated. The sandy soil can be tide to print the lake below, which is very suitable for the production of plateau pears. Unique path.
The team members mainly investigated the related results of the pear planting of Yanghege Village. Since the 1990s, the agricultural industry structure of the Yanghege Village Group in the past has a single agricultural industry structure, its development is lagging, and the income is not high. To achieve increasing income and get rich, the adjustment of the agricultural industry structure is imperative. The masses have begun to plant plateau pears. Now the development of Liyuan is about 1,500 acres. The main varieties are early white honey, beauty crisp, snowflakes, golden flowers, etc. After experiments, the state and the government choose to be the most suitable for Luoxi. Local planting varieties, Liyuan does not need to be poured in addition, the products are rich in sales every year, and they will also be exported to Southeast Asian regions such as Vietnam. At the same time, they have gradually introduced e -commerce to promote the development of the local economy. Adjustment has greatly promoted the villagers' poverty alleviation and wealth, and helped the rural revitalization and development.
In the background of the team members of the team in the Internet era, the team members of the Internet era are deeply developed, and the introduction of e -commerce in rural areas will drive the development of traditional and single rural economy. If the agricultural economy wants to develop longer, it is essential to follow the Internet. Therefore, during the field survey, the team members also carried out live broadcast and cargo to help the village to promote the sales of plateau pear and achieved significant results. In recent years, it has been continuously selling fruits for fruit, farmers have high planting skills, and their overall income has also increased. The fruit industry mainly based on plateau pear began and developed rapidly. Yang Hege Village became a well -known "Plateau Pear Village" in one fell swoop. The development path has improved a lot, and the living standards have improved significantly.
Yinong is farmer, e -commerce poverty alleviation
The Yunnan Mojiang Team first arrived at the Rural Revitalization Bureau of the Mojiang Hani Autonomous County to conduct field survey activities on July 7. The team members interviewed Yang Ming, director of the Rural Rural Revitalization Bureau of Mojianghanani Autonomous County on the classification of local major agricultural products, the current status of agricultural product sales, and sales model. Agricultural products are the main economic sources of farmers. In recent years, Mojiang has helped farmers solve the problem of difficulty in selling agricultural products and low sales prices by implementing the transformation of grass -roots information in rural areas, promoting the circulation of agricultural products, helping farmers to increase their income, and help the development of rural revitalization. At the same time, Director Yang also introduced to us that, under the drive of local policies, a large number of young people returned to their hometown to contribute to their hometown construction, and contributed a positive role in sales and the realization of rural revitalization in the new model.
On July 8th, the research team came to the tea industry and characteristic biological industry biological bureau of the Mojiang Hani Autonomous County to learn about the status of local tea cultivation and sales from the perspective of government staff. Through the introduction of Director Sun, the team members learned about the special industrial model of the local "company+farmers+cooperatives". When asked about the development of local Pu'er tea, Director Sun proposed that superior natural conditions and convenient transportation have undoubtedly brought good development opportunities to the sales of local agricultural products. Development has caused certain restrictions. In addition, farmers have a low level of understanding of organic tea, the lack of related scientific research talents, and the single problem of product sales models is also a problem that needs to be solved today. After communicating with Director Sun, the team members had a deeper thinking about the research. Division agricultural products deeply processing, gold rush into the dream of getting rich and getting rich
Weifang Shouguang is famous all over the country with the famous "Chinese Vegetable Hometown". In order to thoroughly understand the development of Shouguang prefabricated dishes and the impact of rural revitalization and support for agricultural development, the team members of the Weifang team of the Wisdom Yunyun Practice Team of Shandong University of Finance and Economics came to Shouguang Yilong Food, Shouguang City, which has achieved remarkable achievements in the development of agricultural products The company launched a survey.
During this survey, the staff introduced us in detail how the crops were processed and packaged in the market after being picked, and led the team members to visit the product R & D marketing operation center and showed the team members the refrigerator to the team members. Sample in it. Later, the team members interviewed the staff. In the interview, we learned that Shouguang Yilong Food Co., Ltd. sent the prefabricated dishes into the plate of the aviation meal. The production efficiency was improved by improving the processing equipment. How to broaden its own sales channels and start their own brands in the background of the Internet and epidemic, and make their own contributions to the rejuvenation of rural revitalization by working with local farmers and increasing their jobs for local farmers. Disadvantages and reasons for the rapid development of prefabricated dishes in recent years.
Through this survey, the Weifang team learned that the upper and lower industrial chains in the prefabricated vegetable track were long, cross -reaches of agriculture, midstream industrial manufacturing, and downstream catering retail. It is of great benefit to rural revitalization, supporting agricultural development, and boosting employment.
Qixia Apple: Xiuwai Huizhong, Mi Jiu Xiangxiang
Regarding the choice of research, we finally determined Yu Qixia. The reason is as follows: Qixia City is rich in apples, which has a long history and is known as "the hometown of apples in China". Qixia is located at 37 ° Apple Gold Planting Belt on the north latitude of the Earth. It is a warm and semi -wet continental climate in the warm and temperate monsoon. It has moderate rainfall throughout the year. The mountains in the territory are undulating, the hills are connected, and the hills are on each other. Qixia apples are mostly planted on the hillside terraces. The light conditions are good and the climate is superior. The soil texture is loose and breathable, the mineral content is abundant, the proportion of nitrogen, phosphorus, and potassium is coordinated, and it is rich in the essential mineral elements of apples such as calcium, magnesium, iron, and zinc. The nutritional value of fruit produced is extremely high. Unique soil and water conditions, superior climate conditions and good ecological environment have bred the excellent outlook and unique quality of Qixia Apple.
Yantai Qixia City Government attaches great importance to related issues such as Apple Planting, and regularly holds key technical symposiums for Apple efficient cultivation. The technical staff of the fruit industry will analyze from how Apple efficiently scientific management, fertilization, pest control, soil fertilizer management technology and development prospects, and conduct in -depth discussions on the innovation of Apple's high -yield cultivation and supporting technologies. In order to guide the ecological characteristics of the fruit tree cultivation in Qixia City, strengthen the research of new varieties, adjust the structure of early, middle, and late apple structures, use domestic variety resources to strengthen the application of apple efficient cultivation technology; Studies, scientifically apply chemical fertilizers, use organic fertilizers to ensure the safety of fruit.
The promotion of key technologies of Apple cultivation will have a profound impact on Yantai's apple planting management, which will be of great significance to increasing farmers' income, adjusting the agricultural industry structure, and improving the competitiveness of the agricultural product market. The wisdom team of the School of Industry and Commerce of Shandong University of Finance and Economics through in -depth investigations, explore the development status and future trends of smart agriculture, and summarize the investigation of the problems of the development of smart agriculture. In addition, the team members also actively participated in activities such as support and agriculture, and strived to contribute to the construction of smart agricultural construction.
Relying on the advantages of the fruit industry, the Wisdom Team of the School of Industry and Commerce of Shandong University of Finance and Economics, adapt to local conditions and coordinated by local conditions, actively investigate and discover characteristics of rural industries such as vegetables and fruits, improve the comprehensive production capacity of characteristic industries, and allow more villages Drive more people to increase their income nearby, so as to play the role of agriculture in the overall situation of economic and social development to help revitalize.
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