Extraordinary ten years | moved by move!"Popular dialect" to promote theoretical popularization

□ Our reporter Zhao Lin

The super cute and lovely cartoon image such as Bian Yan, Xin Qiji, Li Qingzhao, and Da Shun appeared on the inspection stickers of nucleic acid, spreading the historical and culture of Jinan, and aroused resonance of citizens' heart resistance. "Looking at the children holding stickers, no longer afraid of the cute little face of nucleic acid detection, all hard work is worth it." This is the "preaching of the people" in the province in 2022, the sticker designer -known as the "nuclear acid sticker "The story of the girl Ding Yan. On the stage, the audience entered the heart.

Give the microphone to the masses, give the stage to the masses, take the camera to the masses, let people around them talk about things around, and educate people around them. Since the 18th National Congress of the Communist Party of China, the Propaganda Department of the Shandong Provincial Party Committee and the Provincial Party Committee lecturer team carefully planned to preach this big article for the grassroots level. For the rest, more than 30,000 people participated in the competition, set up more than 5,000 preaching teams, and conducted more than 35,000 tourists.

In the past ten years, the people have played an important role in promoting the popularization of the party's innovation theory. It has become a new way to understand and master the theoretical innovation achievements and situation policies of the party's theoretical innovation.

A common identity

In order to effectively open up the "last mile" of the grassroots theory, the Propaganda Department of the Provincial Party Committee and the Provincial Party Committee Lecturer Group carried out the "Chinese Dream" series of people's preaching activities in the province since 2013. Both the lecturers and the audience have a common identity: ordinary people.

The people's lecturers are from the grassroots line. Their age structure, the nature of work, and life experience are different, but they combine the party's innovation theory in the new era with their own experience, relatives, and relatives, and transform the "big truth" into a vivid "small story", so that The audience is in a relaxed and happy atmosphere, the theory, theory, the theory, and the theory of faith.

The Provincial Party Committee's Propaganda Department and the Provincial Party Committee attaches great importance to the preaching activities of the people. At the beginning of each year, the annual theme of the year, together with relevant provincial units, formulate plans, and make deployment. All cities, relevant enterprises, and relevant provincial departments have carefully arranged and promoted layer by layer, setting off a wave of participation, township selection, county and district preliminary competitions, and prefecture rematch.

From the end of August to the beginning of September each year, it can be called "preaching a big competition." Lecturers from all over the province gathered in Jinan, and the provinces were concentrated on preaching competitions. On the basis of this, the people's preaching troupes in Shandong Province were established to visit rural, communities, institutions, schools, and enterprises throughout the province for tour lectures.

After ten years of exploration, the people's preaching activities have established a set of work mechanisms, forming the leadership of the Provincial Party Committee Propaganda Department and the Provincial Party Committee Lecturer Leading, provincial departments in collaboration, municipal and county (cities, districts) have been widely launched. Great preaching pattern.

The "translator" with the best theoretical policy

Give flags, gather people's hearts, educate newcomers, promote culture, and exhibit the image of the people.

From "The Color Drives of Life", "Five Sound Singing Hometown", "Little Apple Gives Hope" to "The Happy Chinese New Year of the Workers", "Fa Around", "Challenge the Dream Chaser", the people of the people use the truth The story and emotional preaching have become the best "translator" of theoretical policy.

"We often say that the theoretical preaching must reach four identities. Among them, political identity is the first, and the ideological identity is from the deep inside. Theoretical identity provides strong logic and value support. Emotional identity is the first three recognitions The concentrated manifestation, as a lecturer, we emphasize this. "Wang Weihua, deputy head of the Provincial Party Committee lecturer group. Encourage the people to go on the stage of preaching, in order to get rid of the old routines of traditional preaching, attract the masses in popular language, lively stories, and image pictures, so that everyone can sit and listen.

"Planting wheat is the first industry. The wheat is familiar with the flour is the second industry. It is a tertiary industry to make steamed buns to others. If these industries are done by one person, it is industrial integration." Gao Shuzhen, Secretary of the Party Committee of Sanxianxi Village, Shuangshan Street, explained the "three production" with the "breeding wheat" familiar to the masses. The unique "big vernacular" preaching makes it easy for the masses to feel the charm of theory.

The people's preachers have played enthusiasm and initiative and creativity, and use opera, Allegro, three -sentence, three -sentence, cross talk, scenario drama, micro -video, etc. Xu Guoqi, the head of the lecturer group of the Zibo Municipal Party Committee, has witnessed these changes over the years.

"The people of the people told the people, and the people told the people to listen to the people." The whole province was widely publicized and launched, and the participation of the masses has increased year by year. In 2022, the province first extended the people's preaching competition to the first level of the town (township, street). 15,000 "grassroots lecturers" went to the competition field and boarded the podium, accounting for one -third of the number of participants of the year.

"Earthquake", harvesting high "popularity". The people have entered the Qilu Dragon Seminar, the city (county) center group in recent years, the city (county) center group, the province's theoretical popular demonstration site, theoretical preaching base, the new era civilization practice center, and college ideological and political classrooms, and promote the "1+1 ≥ ≥ ≥ ≥ ≥ ≥ ≥ ≥ ≥ ≥ 2 "effect. Yang Shiwu, deputy head of the Liaocheng Municipal Party Committee lecturer group, said: "The people I have seen is the most unique and most obvious theory I have ever seen."

Highlight the typical driving, polish the preaching brand

Communicate "zero distance" and emotional heart. The propaganda departments of party committees at all levels have deeply excavated outstanding lecturers and typical stories, and triggered resonance with major typical touching deeds, inspirational stories of poverty alleviation, and innovative experiences that are not afraid of difficulties. In less than 3 years, Ren Wenguang, the product director of Haier Biomedical Automation, broke the 30-year-old technical monopoly abroad, overcome the limit temperature difficulty of -80 ° C, and led the team to make China's first automated low-temperature biological sample library. "Now we can rely on ourselves to automate precious biological samples such as viruses and genes in an environment of -80 ° C." After each preaching, Ren Wenguang will be surrounded by the audience. Essence

"This is China's wisdom and Chinese speed!" "Such preaching can hear it vigorously, not enough to hear", this is the most words to hear the scene. Lu Guihong, deputy head of the Jinan Municipal Party Committee lecturer group, deeply felt, "The interesting people preach can effectively convey valuable and meaningful content.

The 70 -year -old Yu Aimei, regardless of the pain, tells the story of "Yimeng's Mother" Wang replaced with Yimeng Hongyu Zhang Shuzhen, and preached more than 3,000 games. She also set up a preaching group, art group, and volunteer service group to drive more people to promote the spirit of Yimeng and inherit the red gene.

Gao Shuzhen, Yu Chunshan, Bai Xiangfang, Wang Chuanxi ... Over the past ten years, the people have preached a number of preaching "stars" and "famous mouths", and a number of "national grass -roots theory preaching advanced individuals" were born. The model typical groups represented by them have also influenced a large number of grassroots cadres to join in. The province's preaching teams have reached more than 200,000 people.

Xiao Gong's name, a big deal. As the official WeChat public account, the "preaching time" published the province's outstanding preaching videos and manuscripts simultaneously, for everyone to observe and learn, and was awarded the public account of outstanding theoretical preaching of the national grassroots theory.

Jinan City's "Fangtu Club" and "Big Bowl Tea", Zibo City "Mingli Hutong" and "Yiyuan Red", Yantai City "Xi Run Xin", chat city "red shoulder bag" ... The characteristic preaching brand has formed a vivid situation of "city creation brand, county and county has characteristics, town and towns, and villages and villages to make publicity". Family".

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