Adhere to the "people's electricity industry for the people" to shape the brand image of responsible central enterprises

Editor's note: In order to implement the deployment of the Party Central Committee and the State Council on strengthening brand building, summarize and promote outstanding experience and practices of state -owned enterprise brand construction, tell brand stories, and improve the level of brand building work. Recently Typical cases and 100 outstanding brand stories. A total of three typical cases of brand construction and 3 outstanding brand stories were selected. It is the most typical case of central enterprises selected for brand building. The typical cases of the company's brand construction and excellent brand stories are published in a series of reports.

Reduce the time to handle the electricity, optimize the electricity handling process, and speed up the repair speed, and provide safe, reliable and convenient power services for electric customers; set up Qinghai -Tibet and Sichuan -Tibet Electric Power "Sky Road" on the snowy plateau. Light; adhere to the front line of flood rescue, earthquake relief, and major activities, and firmly maintain the bottom line of the safety lifeline and munning electricity consumption of the power grid; we can welcomes difficulties in the epidemic of anti -new crown pneumonia, and work hard to contribute to the supply of stable economy ... … National Power Grid Co., Ltd. has always adhered to the "people's electricity industry as the people", fully serving the economic and social development, and demonstrating the brand image of responsible central enterprises.

Brand is a comprehensive manifestation of corporate competitiveness. Over the years, the State Grid Corporation has been in mind the cause of the country's grid business as the cause of the party and the people. Responsible for the world's leading brand image, helping the country's economic and social development and the longing for the people's good life.

Planting cultural gene activation brand's vitality in the construction

In the summer solstice, the coast of the Bohai Sea is lush. Early in the morning, Zhang Liming, the leader of the power distribution of Tianjin Binhai Power Supply Company, took the "Red vest" of the Communist Party member service team. The comprehensive service center "medical examination" for automatic charging robots of the "Dawn" intelligent multi -station automatic charging robot to ensure that new energy car owners are worry -free in high temperature weather.

A citizen was about to charge his car, Zhang Liming hurried forward to help. After a few clicks on the electronic screen, a white square robot on the charging position waved the robotic arm out of its "room", picked up the charging gun, and used the robotic arm to complete the charging. "". This summer's ordinary scene is a microcosm of the national power grid company that adheres to the people's supremacy and continuously meet the people's needs for a better life.

Culture is the spiritual core of the brand. As the world's largest public utility enterprise and the leading innovative enterprise in the world's technology grid technology, the State Grid Corporation adheres to the "people -centered" development thinking, based on the people's power industry as the people's corporate purpose, forms a national power grid brand with "Chinese characteristics" Culture, accelerate the establishment of a unified brand architecture system, form an ecological development model for the "State Grid" brand and the healthy interaction of Zizi brand, and promote the continuous improvement of brand value.

Choose good people, inspire people, and lead people. The company adheres to the major typical cultivation and promotion management of strategic orientation, and builds a major typical character of the "Liming Light" brand represented by Zhang Liming, and exerts the radiation role of major advanced typical values. Enhance the brand's influence and the core competitiveness of the enterprise to provide strong human resources support.

On the basis of fully implementing the "three major responsibilities" of state -owned enterprises, State Grid Corporation implements comprehensive social responsibility management, internalize social responsibility systemization, institutionalization, and business to forge on outstanding employee teams, and transforms employee team advantages into brands into brands Management advantages, transforming brand management advantages into enterprise competitive advantages, activating brand building and high -quality development of the enterprise's vitality.

Relying on the brand "Lightning Light" brand, the Binhai Liming Service Team's advanced docking area is incorporated into the community comprehensive governance "red grid", leading water, electricity, gas, and thermal formation "public service alliance" to jointly serve Binhai New District Enterprise Users, community streets. Help the old and old -fashioned households and light up the black building for the old community. The alliance has led a group of other industry volunteers to join, winning good reputation in the jurisdiction, and shaping the national power grid's "reliable and trustworthy" brand image.

Zhang Liming Innovation Studio has carried out a total of more than 500 electricity technology innovation, and the team developed by the team has been upgraded to the fourth generation.

The brand value demonstrates and the brand's impact is mutually promoting and mutual promotion.

The spirit of the party's loyalty, the spirit of the craftsmanship of excellence, and the service spirit of the "people's electricity industry for the people", "the brand practice of" Liming set off to light up the Wanjia ", inspiring the majority of cadres and employees of the State Grid Corporation Super. In various fields such as the construction of the power grid, scheduling operation, scientific research, and the front line of service, the company's system has continuously emerged as an advanced model of innovation and hard work, and continues to contribute to the party's power industry and increase light.

Optimize ecological cohesion brand building and development joint effort

Adhering to the people's corporate purpose of the people's power industry, it contains the concept of sustainable development of the State Grid Corporation centered on interest -related parties and promoting the co -creation of comprehensive value.

Over the years, based on the concept of social responsibility, the State Grid Corporation of China has achieved a large -scale value transmission of value transmission through friendly interaction with the relevant parties of the interests. A win -win "atmosphere, establish a co -construction and sharing brand ecology, consolidate the joint force of development, and help achieve the" 14th Five -Year Plan "development layout of the national power grid company with" one industry -based, four -wing flying, and full factors. " There are two rivers with two sides of the barriers. Chongqing Chaotianmen in the summer season is very lively. On June 20, at the 110 kV Championship, the power station of the Power Supply Company of Chongqing City, the employees of the substation of the power supply company in Chongqing City, measured the temperature measurement of switches, main transformers and other equipment, inspected hidden dangers, and ensured that the power consumption of Reliable electricity during the summer business district of Chaotianmen Business Circle Essence The 110 kV Chaotian Gate Transformation Station is a full -time transformer station built by the State Grid Chongqing Electric Power Company and the developer, supplying power to the Chaotianmen business district. This is the vivid practice of the State Grid Corporation to promote internal and external linkages and build a brand "ecosystem".

State Grid Chongqing Electric Power Company strives to shape the typical power grid engineering construction brand of the core business district of the city, actively connects local governments and planning, construction functional departments, and implements special planning for power grid and Chongqing Company in the core area of ​​urban core areas, industrial parks, and entire development areas. Power grid development planning linkages to achieve the matching of power grid planning and urban development planning.

During the construction of 110 kV substation at Chaotianmen, the State Grid Chongqing Electric Power seized the opportunity to settle in Chaotianmen projects in the Royford Plaza project. The construction of the civil construction part of the substation is responsible for the construction of the electrical part of the substation by the power company.

"Lianshu substation, both sides of the supply power is a win -win situation!" Developers participating in the construction of the substation said that the joint construction transformation station not only saves investment, but also improves the quality of the power grid of Chaotianmen and Jiefangbei business districts. win-win.

The brand construction of typical power grid engineering projects in the core business district of the city allows surrounding residents to enjoy reliable and reliable power supply that yearn for a better life. Through the extension of brand value, the company focuses on shaping interactive social ecology.

According to the interests of different attributes, Chongqing Electric Power, based on the interests of different attributes, carried out interactive brand communication through the creation of the red rock power supply service experience point and entering the work site of the power grid. In addition Understanding and support, then win the value identity of all parties, and create a good social ecology that promotes the company's high -quality development.

"People's Electricity Industry is the People's" is an important brand cultural gene of the national power grid brand. The company faces the stakeholders and different audiences, creating a sustainable political ecology, optimizing high -quality economy ecology, shaping interactive society ecology, deepening the enterprise to serve the people The profound memory of the quality of the good life has obtained the recognition of corporate value and mission more extensively.

Enhance value and promote brand strength to continuously enhance

Brand is benefits, competitiveness, and added value. Entering the new stage of development, how to improve the comprehensive strength of the brand is a common topic facing the company.

Based on the new stage of development, practice new development concepts and serve new development pattern, State Grid Corporation proposes the strategic goal of "building an internationally leading energy Internet company with Chinese characteristics", which clarifies the "one industry, four wings fly, and the full elements are issued. "Force" development layout, promote the integration of brands and business, and cultivate brands with strong competitiveness and market value.

——Shamn the social responsibility to build a national power grid brand height. The company has implemented the "exploration, practice, inspection, improvement, and science" view of corporate social responsibility, continuously promotes the foundation of social responsibility management, improves the construction of social responsibility demonstration bases, promotes social responsibility management and modern management concepts, data information analysis, smart operations, and smart operations The model integrates. For 14 consecutive years, it has released a social responsibility report in the central enterprise, compiles my country's first set of corporate social responsibility management tools, participated in the formulation of national standards and industry standards, and practiced the "three major responsibilities" while pursuing the economy and society. The maximization of environmental comprehensive value, maximizing the contribution of sustainable development, shaping the quality of excellent brand, and enhancing the reputation of the brand.

——C excellence management Optimize the brand assets of the State Grid. Through the management of overall brand construction, the company has standardized the construction of various sub -brands, promoted the value performance of sub -brand and brand fields, and the integration of brands and business and professionalism, and promoted the transformation of brands from scale expansion to quality benefits. At the same time, the company combines the business sector category to sort out the group's brand asset catalog. At present, the company has 158 sub -brands, with a total of 11 brands for more than 20 years. The company's unified brand asset attributes, structure and value, standardized the creation and application of brand assets, promoted the "national power grid" brand as the same frequency and complementary development of the various sub -brands, enhanced the value correlation between the mother and child brand value, effectively exerted the sub -brand to the "country to the country The role of the "value -added, quality improvement, optimization, and reputation of the" value -added, quality improvement, optimization, and reputation of the power grid has promoted the increase in the value of the company's brand assets.

——The brand ecology helps State Grid enterprises ecological development. In accordance with the overall layout of the "Fourteenth Five -Year Plan" development of "one industry, four -wing flying, and full elements", the company builds the brand ecology with co -construction and sharing, fully introduces the concept of social responsibility management, tools, and methods. While the company's own value appeal, pay attention to the demands and expectations of the internal and external, upstream and downstream interests of the enterprise, and carry out more than 1,900 social responsibility root -planting projects to achieve a full combination of social responsibility and operation work, taking into account market value and society. value. As of 2021, the national power grid ranked second in the Fortune 500 in the world's Fortune. It has won the first place in China ’s 500 most valuable brand for 9 consecutive years. The image of a state -owned enterprise in responsibility for the state -owned power grid has gradually entered people's hearts. The "State Grid" brand has continued to play in the leading role of industrial driving force, brand communication, international influence, and corporate reputation, and promotes the company's high -quality development of the economy and society.

Stepping on the new journey, as the "main force" of high -quality economic development and the "national team" involved in global brand competition cooperation, the State Grid Corporation seized the opportunity of the times, adapt to the requirements of high -quality development, and fully meet the people's growing demand for a better life. , Strive to build the brand strength and influence that matches the national economic strength, so that the enterprise can truly strengthen and excel, and have more core competitiveness. strength.

Information source: State Grid Propaganda Department, relevant company units, State Grid Daily Newspaper

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