Develop a new business format for cultural tourism and drive consumer consumption, and the 4th Grand Canal Urban Tourism Consumption Forum was held in Suzhou

Author:Xinhua Hong Time:2022.09.24

On September 24th, the 4th Grand Canal Urban Tourism Consumer Forum hosted by the Propaganda Department of the Jiangsu Provincial Party Committee of the Communist Party of China, the Jiangsu Provincial Culture and Tourism Department, and the Suzhou Municipal People's Government, and hosted by the Xinhua Payon Industry Media Group kicked off in Suzhou as One of the two major theme forums of this Game Expo. The theme of this forum is "Developing New Cultural Tourism and Driving Consumption Sina" as the theme, inviting guests from the government, academic, industry and other fields to from the perspective of urban cultural tourism consumption. , Discuss the way to stimulate the potential momentum of the cultural tourism industry and continuously release the potential of cultural tourism consumption, and jointly understand the historical vicissitudes of history and the era of the times where a river echoed with a city.

System planning to contribute to the cultural brand of Canal

How to promote the inheritance and protection of the Grand Canal and better combine it with the cultural tourism industry? How to stimulate the potential momentum of the cultural tourism industry and continue to release the potential of cultural tourism consumption? Zha Yingdong, deputy mayor of Suzhou Municipal People's Government, proposed to promote the construction of the Grand Canal Cultural Belt in accordance with systematic thinking. In his speech, he stated that Suzhou is planning to systematically plan the construction of the Grand Canal Culture Belt, and drives cultural tourism consumption with important activities, such as the transaction expo of the Yunbo Fair, the cultural and creative design industry, the Jiangnan culture and art · international tourism Grand festival, Chinese opera (Kunshan) ceremony, etc. Adhere to the focus of brand creation and start the Suzhou Cultural Tourism Brand, including Night Sudu and Jiangnan Small theater and other characteristic night consumption brands. At the same time, the construction of the Jiangnan brand culture and the deep integration of cultural tourism are integrated as a demonstration city along the Grand Canal.

Zha Yingdong, deputy mayor of Suzhou Municipal People's Government

Li Chuan, deputy director of the Jiangsu Provincial Department of Culture and Tourism, proposed to empower the high -quality development of the Jiangsu cultural tourism industry. He said that the Jiangsu Cultural Travel Department actively conforms to the new trend of tourism consumption under the prevention and control of the normalization epidemic, and introduced a series of policies and measures to promote culture and tourism consumption to launch the rural tourism festival and non -heritage shopping festival. It will be more beautiful "Cultural Tourism Consumption Season and other activities. This series of "combination boxing" that promotes cultural tourism consumption has promoted the province's cultural tourism consumption to improve quality and capacity, and effectively enhances its contribution to economic development. Last year, the total number of cultural tourism consumption in our province was 395.4 billion yuan, accounting for 10.32%of the country, ranking first in provinces and cities across the country.

Li Chuan, deputy director of the Department of Culture and Tourism, Jiangsu Province

Gu Leiming, deputy secretary and editor -in -chief of Xinhua Daily's party committee, proposed that the Grand Canal culture was well protected, inherited, and utilized, and the mainstream media were responsible. He said that the excavation of the Canal's Wenmai, spreading the canal culture, and telling the canal story is the era mission and responsibility of Xinhua Newspaper Media Group. Over the years, Xinhua Daily has been committed to building a cross -border platform that integrates innovation, and builds the first merger media geese of the construction of the Grand Canal Cultural Belt in Jiangsu. The city story shows the spiritual style and a better future along the canal, and contribute to the "Xinhua Power" to the cultural brand of the canal.

Jiangsu Cultural Tourism Consumer Hot List released

Jiangsu's most popular attractions are all innovative

As the most cultural heritage along the canal and the most prosperous province along the town along the line, the cities along the Grand Canal Jiangsu section have different cultural characteristics of the canal, creating the unique charm of the canal cultural tourism products with each Qianqiu. This forum organizational committee faces cities along the province's Grand Canal in advance to further tap new engines and new highlights and highlights of cultural tourism consumption in various places. The selection of Jiangsu Cultural Tourism Consumption destinations, popular new scenes, spreading hot events, and excellent cases of consumer consumption consumer cases from 2021 to 2022 were selected. At the forum, "2021-2022 Jiangsu Cultural Tourism Consumption Hot List" was officially released.

Nanjing Men's History and Cultural District, Qihua Bay Scenic Area, Qingming Bridge History and Cultural District, Oriental Salt Lake City, Global Dinosaur City, Qingguo Lane History and Cultural District, Jinji Lake Scenic Area, Suzhou Museum West Museum, Zhangye Li Liuxi Ban Street, etc. The 15 projects were selected as the "Consumer Popular Destiny of Consumer Consumption".

2021 also has the coffee festival, "Weima Town" to join the North Great Wilderness to create an agricultural demonstration base, Huilongwo WOW Creative Art Market, Poyang Lixi Village "Hefeng Market", Suzhou Two West Bridge City Collection, Yanhe River Water Water 10 projects including Yun Guochao Night Performance won the popular new scenes of the Consumer Consumption.

"Beautiful Nanjing · Huining Life" Live Consumption Festival, "Burning Love Hongshan Grape Encounter" 2022 Hongshan Beautiful Rural Tourism Season, "National Chao Han Kite Love" Dalong Lake Kite Festival and Cultural Tourism Industry Expo, "Wonderful Beauty, 10 projects including the theme of Huang Yixia "and" Jun to Suzhou "cultural tourism entrance platform have been evaluated for excellent cases.

"Yuyue Qinhuaiyuan Dragon Dance Jinling City" Dragon Boat Festival event, China · Wuxi Taihu Lake International Cherry Blossom Festival, "Guo Chao Hanfeng · Ye Pengcheng" Moonlight Cultural Tourism Brand Communication, 2021 Guofeng Ceremony Propagate the heat incident.

Jiangsu Cultural Tourism Consumption White Paper

Analyze the characteristics of cultural tourism and propose to promote countermeasures

In order to deeply understand the current status, demand characteristics and development trends of the Grand Canal culture, the forum site also released the "White Paper of Jiangsu Cultural Tourism Consumption in 2021-2022". The white paper conducted a comprehensive review and key analysis of the Cultural Tourism Consumption of Jiangsu Province from 2021 to 2022. The content mainly includes the macro background of Jiangsu Cultural Tourism Consumption, the basic characteristics of Jiangsu Cultural Tourism Consumption, Jiangsu City Cultural Tourism Consumption Observation, Jiangsu Cultural Tourism Consumption Communication Under the normalization of index insights and epidemics, the future of the cultural tourism consumption will be outward. "White Paper" pointed out that in 2021, the Jiangsu Cultural Tourism Market resumed a good trend, and the revenue of tourists and tourism market resumed nearly 90 %. In the first half of 2022, Jiangsu Cultural Tourism Market was affected by comprehensive factors such as epidemic situation. Total number of tourists and cultural tourism consumption declined. During the summer vacation of 2022, Jiangsu tourism ushered in a strong recovery. In 2021, the top three cities in the province's cross -city tourists were Nanjing, Suzhou and Wuxi, accounting for 35.79%of the total number of tourists in the province, indicating that Jiangsu Province residents prefer southern southern region when they chose to travel in the province. In the first half of 2022, tourists in Jiangsu Province were mainly Nanjing, Yangzhou, Wuxi, and Suzhou, with a total proportion of 54.9%.

The white paper pointed out the keywords of the annual cultural tourism consumption communication of Jiangsu Province from 2021 to 2022. In 2021, the keywords with high attention of the media and netizens in Jiangsu Province were "Suzhou", "Yangtze River Delta Development", "Rural Revitalization", "Culture and Tourism", "Culture and Tourism". The Grand Canal "and so on. In 2022, the keywords with high attention of the media and netizens in Jiangsu Province in 2022 include "epidemic prevention and control", "rural revitalization", "culture and tourism", "consumption", "Grand Canal" and so on.

The white paper pointed out that under the normalization of the epidemic, the consumption of cultural tourism is undergoing huge changes, and the willingness and demand for consumption will change. Outdoorization, quality, parent -childization, and onlineization have become new demands for consumption. The White Paper also proposes the promotion of cultural tourism consumption in the normalization of the epidemic, and proposes to increase the help of relief and promote the recovery of the cultural tourism market; enrich the supply of high -quality products, release the potential of cultural tourism consumption; strengthen digital technology empowerment, cultivate texts Traveling a new format; focusing on the turn of tourism needs, promoting the transformation and upgrading of tourism enterprises; innovating publicity and promotion methods, expanding the influence of cultural tourism marketing; improvement of epidemic prevention and control measures, and optimizing the cultural tourism market environment.

Guests and suggestions

Empower the consumption of cultural tourism, tell the story of the canal

During the keynote speech, Wei Xiaoan, the chief expert of the World Tourism City Federation, the chairman of the Leisure and Resort Branch of the China Tourism Association, and the deputy director of the National Leisure Standardization Technology Committee, explained In which aspect of the transformation of cultural tourism consumption. He said that three major changes in China's cultural tourism consumption are. First of all, there is a "city leisure" momentum, especially in the process of urban organic renewal, the leisure sector becomes hot, and consumption is concentrated in these casual projects and blocks. Secondly, the "rural micro -tourism" pattern has appeared, which is represented by the popularity of homestays and camps. In the foreseeable future, the size of the homestay is a new normal than the hotel. Third, there is a phenomenon of "high -end consumption return". After the epidemic, the pursuit of quality outbound tourism was blocked, the demand for high -quality tourism stayed in the country, and brought the mid -to -high -end market for leisure vacations.

Wei Xiaoan, Chief Expert of the World Tourism City Federation

Wei Xiaoan pointed out that the transformation of cultural tourism consumption also needs to be emphasized. It is necessary to inject new vitality into the cultural tourism consumption from various aspects such as policy guidance, social development, and lifestyle changes.

2021, 2022 Director of Henan Spring Festival Gala, 2022 "Chinese Festival" Mid -Autumn Festival Mid -Autumn Festival Wonderful Director Chen Lei, based on the title of "Telling a Story with Imagination -Traditional Culture Traffic Password", explained the importance of a "explosive" program to tell the story. sex. He believes that regardless of how technology is iteration, the audience needs good content and good stories. Henan Satellite TV, who had burst into the fire overnight, "Tang Palace Night Banquet" from the Spring Festival Gala Night Banquet, which he had burst into fire overnight. He also proposed to dig and build Chinese culture from the perspective of the world, so that foreign countries can be attracted by our content, attracted by our story, and then understand Chinese culture.

2021, 2022 Director of Henan Spring Festival Gala, 2022 "Chinese Festival" Mid -Autumn Festival Wonderful Director Chen Lei

Guo Yingqian, general manager of China National Geographic · Camp, put forward in a speech on the title of "Content -driven New Literary Tourism Experience Products" that adhering to the exploration and innovation, continuously cognitive, cope, and changes can we make The product.

Guo Yingqian, general manager of China National Geography · Camp

The forum also specially set up case sharing links. Zhao Wenjie, partner of Huizhi Interactive Entertainment Network Technology Co., Ltd. road. She said that the company integrates new technologies of cultural tourism, creates digital scenes in a combination of reality, combines e -sports activities, closer the distance between young people and products, and allows cultural tourism projects and cultural brands to enter a high -quality development stage. Suzhou has a good general manager of Culture and Technology Co., Ltd. Chen Yan in a speech on "Maple Ling" -The first Cultural Brigade Digital Recommended Officer in Jiangsu Province ". The origin and influence, "Maple Spirit" is a very highly anthropomorphic image, face shape, skin, and hair, almost the same as real people. "'Fengling' will participate in a variety of cultural and sports travel scenes such as e -commerce live broadcast, advertising marketing, brand endorsement, etc. I hope that through the image of the light people's love this year, the traditional Jiangnan culture integrates modern life." Suzhou High -tech Zhou Xiaoming, director of the District Culture, Sports and Tourism Bureau. Zhao Wenjie, partner of Huizhi Interactive Entertainment Network Technology Co., Ltd.

Chen Yan, general manager of Suzhou very good culture and technology Co., Ltd.

On the same day, the theme promotional film "The Most Wonderful and Most Jiangnan", which was carefully created by Xinhua Daily, was also launched. The film cleverly combines the famous paintings "Gusu Fanhua" and the famous song "Gusu Good Scenery", which runs through, and uses a wonderful charm of Suzhou, the long -lasting charm and wonderful chapter of the Jiangnan historical and cultural city.