"Good guest Shandong XIN Experience" 2022 Shandong cultural tourism road show event enters Suzhou

In the form of innovative cultural tourism, "scenario" touch the cultural tourism resources; in -depth expression of cultural tourism content, and "immersive" experience cultural tourism characteristics. On September 24, during the holding of the Fourth Grand Canal Cultural Tourism Expo, the "Her Hakka Shandong XIN Experience" 2022 Shandong cultural tourism road show event was staged in Suzhou ID PARK Gelin Park.

This event is hosted by the Shandong Provincial Department of Culture and Tourism. The Shandong Provincial Tourism Promotion Center and Tongcheng Travel. The comprehensive experience of combining shows the charm of Shandong Cultural Tourism in all directions, and further deepen the brand awareness and influence of "Hochia Shandong" in the Yangtze River Delta region.

New tide interpretation of Shandong Wenyou Highlights

"Situation" touching Shandong Cultural Tourism Resources

Shandong Province has rich types of cultural tourism resources, beautiful natural scenery, and many cultural relics and monuments. There are both beautiful mountains and rivers, lakes, and historic etiquette culture, as well as unique folk customs. At the event site, the high and low cultural tourism panels comprehensively displayed the rich cultural tourism resources of 16 cities in Shandong through highlight themes and exquisite pictures. The exquisite and elegant cultural and creative things conveyed the humanistic style, attracting Suzhou citizens to stop and read. In addition, the event focuses on promoting the publicity matrix of the hospitality Shandong New Media to citizens and tourists, so that everyone can learn more about the highlights of Shandong Cultural Tourism resources and boutique tourism routes through online channels. "Qingdao's traffic and green trees and blue sea and blue sky are particularly attracted to me. If you have the opportunity to take your family to relax once," said Suzhou tourists in front of a Shandong cultural tourism resource exhibition board.

The Shandong characteristic gourmet exhibition area was also set up at the scene. Combined with the Shandong market created by the current economic model, sorghum, Ejiao Hawthorn, Ejiao, Apple Crisp, Zhoucun Bakery, Qufu Pancake and other Shandong characteristic food attracted everyone to taste. Ejiao and sorghum 有 are particularly famous, which is very suitable for a gift for relatives and friends. "The new cultural and creative new cultural and creative created by the Shandong Provincial Department of Culture and Tourism — Her Hakka Shandong 'Friends Cup Tea' is also very popular Essence

Multi -dimensional attracting Shandong language passenger group

"Immersive" experience Shandong cultural tourism characteristics

The roadshow activities are different from the traditional cultural tourism promotion conference. The venue is arranged in Suzhou's most "play" shopping mall ID Park Park Park, targeting young customers in the city. The band performances and hip -hop performances at the scene created a "immersive" "XIN experience" space for citizens, bringing different experiences to the audience.

A new way of activities and the content of the creative display capture the attention of young customers. The sports -filled shooting competition has attracted the active participation of the surrounding university cities in the school, setting off a wave of applause and cheers. The high -frequency interactive experience not only improves the promotion effect, but also closely combines keywords such as Shandong Cultural Tourism with "trendy", "interesting" and "fun".

Innovative promotion in Shandong Cultural Tourism Resources

"XIN Experience" breaks through cultural tourism promotion dimension

At the event site, the organizer also invited young groups based on college students to conduct street interviews to learn about Shandong Cultural Tourism in the eyes of generations of generations. Student card gift package. It is understood that the hospitable Shandong student card includes 21 rights and interests such as hotels, taxis, air tickets, train tickets, and scenic spots.

In order to attract young groups, the Shandong Provincial Department of Culture and Tourism also specially launched explosive lines such as Shahai Travels, Following Plan, and Confucian Shandong. A series of innovative promotion and welfare activities allow tourists to praise the Shandong Wenyou. "Shandong is really good, good -looking, fun and delicious, not far from Suzhou. I just learned about a high cost -effective and reliable line. I want to plan with my classmates and go to Shandong to play together." The classmate Zhang was excited to share joy with his friends.

In recent years, Shandong Province has carried out a series of innovative measures for the huge consumption potential of the "Gen Z", such as the launch of a hospitable Shandong Youpinhui, launched the "HKKE Shandong XIN Experience" Shandong Wen Traveling Flagship Pavilion, solicited "cool play" "Shandong Z generation" notes to create young tourism products. From the perspective of youth consumer groups, this roadshow activity has promoted Shandong cultural tourism resources and innovative products in a comprehensive and multi -form.