deal!This year, the Qingzhou Flower Fair will be held online and will not be open offline

The 22nd China (Qingzhou) Flower Expo will be held online, and offline will not be opened. With "'Technology+E -commerce' Make Flowers More Colorful" as the theme of the meeting, it enhances the popularity of Qingzhou flower brands around the "Cloud Flower Expo", creating a new model of Qingzhou flower e -commerce development, and helping "the new rise of the millennium ancient city" Welcome to the 20th victory.

1. Hold time

September 29, 2022-October 7th

Second, the place of hosting

This year's Flower Expo is held, the venue is located at Qingzhou Flower Seedling Trading Center

3. Hold form

The "Cloud Flower Expo" set up the "Cloud Exhibition Hall", opened live broadcast live broadcast, and promoted the Flower Expo online through VR technology to strengthen cooperation with live broadcast platforms such as "Douyin" and "Kuaishou" to attract more flower practitioners With consumers visited online and revitalized farmers, enhanced the "Flower Expo effect", and created the influence and competitiveness of Qingzhou flowers "good product Shandong" brand.

Fourth, group office unit

Support unit: China Flower Association

Organizer: Potted Plants Branch of the China Flower Association

Support the media: "China Flower Gardening" magazine, "China Flower News"

Organizer: Qingzhou Flower Association, Shandong Hongyuan Flower Co., Ltd.

Fifth, the theme of the exhibition

"Technology+e -commerce" makes flowers more colorful

6. Planning in the exhibition area

This year's Flower Expo exhibition area is planned to be the main line of flowers, and in the scene exhibition, it is integrated into the welcoming the 20th National Congress to hold related elements. Focusing on the focus of the "flower+e -commerce" display, creating the characteristic Flower Expo with outstanding themes, distinctive characteristics, and highlights. Essence Planning and setting up three parts: famous view, splendid world, and live show.

(1) Famous Masterpiece -Qingzhou Flower Famous Products Exhibition Area

The Qingzhou Flower Famous Exhibition Zone mainly carries the flower expo function of the Flower Expo. It is planned to set up two parts: flower famous grade garden and Meng pet plant garden.

1. Flower Famous Garden. Taking the flower art modeling method into the flower landscape as the foundation of the display, with the novelty flowers as the main body, the interspersed layout of gardening props and decorative sketches coordinated with the flower phase, configured related knowledge signs, displaying a variety of novelty flowers, creating ornamental and creating ornamental and creating ornamental and viewing Knowledge in Qingzhou Novelty Flower Garden.

2. Meng pet plant garden. Combined with the main body of the scene, a variety of novelty succulent multi -plasm plants and small potted flowers are arranged. The art group of booth stand is used to promote the new strange flower variety of Qingzhou net red celebrities in combination with the company and variety logo. Significant cute botanical garden.

(2) Splendid Heaven and Earth -Flower Art Special Exhibition Area

Flower art special exhibition area conducts exhibitions around the theme of the exhibition, setting up special exhibitions such as potted plants, succulent varieties, and flower applications.

1. Bonsai and combined potted art exhibition "Welcome to the Twenty New Journey". The main display material is to show the characteristic flowers with a beautiful and symbol of the motherland, and the theme of the 20th National Congress will be set up to express the scene settings of the 20th National Congress, expressing that the people of Huaxiang congratulate the 20th victory and wish the motherland more prosperous and prosperous.

2. "Qianzi Qianhui livelihood" is unlimited "succulent variety exhibition. The variety of peculiar and variety of succulent and versatile plants are arranged, and all kinds of succulent potted plants are arranged in the space to form a variety of polynutical potted plants with strong visual impact.

3. "Flowers into 10,000 lives are more colorful" flower application exhibition. Using the expression of traditional Chinese flower arrangement and modern flower art, to create fashionable and elegant floral works, show the application of floral art in different living environments, and reflect the important role of flowers in modern homes.

(3) Live show -e -commerce live broadcast area

The e -commerce live broadcast area takes the creation of flower live e -commerce studios as the main body, through the live broadcast platforms such as Douyin, Kuaishou, Pinduoduo, etc., take the "Cloud Flower Expo" as an opportunity to form an overall linkage, promote Qingzhou flower brands, promote Qingzhou characteristics characteristics Flowers create Qingzhou flower live broadcasts.

Seven, meeting activities

"Cloud Flower Expo" highlights online activities, online selection, platform activities, and expands its influence in the form of "activities, selection, topics":

(1) "Welcome to the Twenty of the New Journey" bonsai and combined potted network art exhibition;

(2) 2022 Qingzhou Flower "Top Ten Famous Products" online voting selection;

(3) "New Flower New Products" online selection and online auction.

(4) "Meng Da Guan Guan" Boutique succulent plant "Online Cloud Exhibition";

(5) Direct sales and live broadcast of "Digital Merchants" flower base;

(6) Selection of the Top Ten E -commerce Studio of "E -commerce and Life";

(7) Special Activities for Quick 100 million traffic (the topic, live calendar, and official broadcast).

Editor in charge: Ping

Source: Qingzhou Radio and Television

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