British media: "Village BA" swept Rural China

The British "Sports Business" website September 22 article, original title: Village BA: The "rural basketball" phenomenon that is popular in China is increasingly popular in rural areas across China, attracting traditional media, social platforms, social platforms, social platforms The attention of the government and the NBA China. This phenomenon is called "village BA", the "rural basketball game". As part of the Miao harvest festival (eating new festival) on June 6 each year, the village BA has been held for decades. From July 12th to 20th this year, the "official village BA" was held in Taipan Village, Guizhou Province. 176 teams from surrounding villages participated in the competition to start a new era of rural basketball. This is the first time that this kind of grassroots sports competition has such a sensational impact on online and offline in China.

For a long time, Chinese basketball fans have been attracted by the NBA and CBA. This year, the village BA entered the public vision through cooperation with new partners, the increase in the game, professional competition broadcast and the attention of official media. The village BA originated in 1936. It is famous for its warm atmosphere, open participation, and can gather rural communities that are often ignored. The game can be free to participate. The surroundings of the stadium are always crowded with locals and welcomed tourists to watch. In other parts of China, people who can't experience here are full of voice.

The NBA China and Social Exchange Media Platform fast played an important role in the rapid attention of the village BA this year. From September 17th to 18th this year (should be the "Rural Basketball Champion Cup" village BA competition jointly sponsored by the two parties jointly sponsored by the two parties in Quanzhou, Fujian. 4 teams from the rural areas of Quanzhou participated. The two -day game live broadcast has accumulated 120 million viewers, and the total number of playbacks is as high as 244 million.

One key reason why the village BA is so popular is that it provides opportunities, attention and hope for rural areas that are usually ignored. Taipan Village, Guizhou Province is the birthplace of the village BA. Since the competition there has attracted attention, many other villages have also begun to use the name of the village BA and copy the relevant model. Recent data shows that in the first half of this year, more than 4,000 rural basketball games were held in Guizhou Province alone, attracting nearly 2,500 village basketball teams.

Most of the village BAs are currently independent regional basketball events. It will develop into a national event in the future, which is expected to cooperate with large platforms and brands, and enhance the awareness and prospects of small towns. It also has the opportunity to help rural development sports and tourism. Taking Taipan Village as an example, during the July Village BA competition, nearly 500 stalls sold cultural gifts, snacks and clothing and other products at the scene. Income is 21.54 million yuan. (Global Times Author Dennis Green, translated by Wang Huicong)

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