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In order to conform to the new trend and characteristics of mass cultural activities, fully reflect the characteristics of the masses and extensive characteristics of the star awards, and give full play to the role of national awards, the 19th Star Award includes square dance and mass chorus into the scope of the awards. There are nearly 180 million square dance lovers in my country, and the setting of national awards will greatly enhance the sense of cultural gain and happiness of grassroots people.

From August 25th to 27th, the 19th Star Award Plaza Dance Finals was held in Yinchuan, Ningxia. The event was combined with online and offline, combining competition exhibitions, and combining benefits and interactive exchanges to fully demonstrate the masses of literature and art and art. The spiritual style of creative fruit and the new era group of literary workers. This is the precious epitome of the cultural cause of the masses in my country.

▲ Square dance "Together to the Future" appeared at the closing ceremony of the 13th China Art Festival

On September 15, the 13th Chinese Art Festival ended in Xiong'an, Hebei. The youthful square dance "Together with the Future" as the representative work of the Star Award Plaza Dance Category, it appeared on the stage of the closing ceremony of the literary party, showing the results of Beijing in the development of square dance in recent years.

The square dance work "Together to the Future" starts from music, clothing to action arrangement around the theme of the "Beijing Winter Olympics". Through the new arrangement method, the work is easy to learn, enthusiastic, and vibrant dance movements, showing the positive spirit of contemporary Beijing youth. Dance and clothing abandon the gorgeous style of the past and use the most simple volunteer clothing to make more people feel the charm of square dance. The square dance "Together to the Future" not only has the outstanding characteristics of the square dance, but also the theme of the Winter Olympics, which conveys the Chinese spirit, Chinese value and Chinese power.

The creation and promotion method of the square dance "Together" also provides reference for the development and promotion of the square dance across the country. In early December 2021, in accordance with the instructions of the superiors to the work of vigorously promoting the title of the Winter Olympics theme title "Together with the Future", under the guidance of the Beijing Cultural Development Center of the Ministry of Culture and Tourism, the Beijing Cultural Museum quickly Action, give full play to the leading and coordinated role of the industry's leading cultural museum in the city, take the square dance as the promotion carrier, adopt the combination of organizational mobilization and social mobilization, online development and offline development. And carry out a series of colorful promotion activities. In just more than a month, the co -created and centralized promotion of two square dances. The masses created nearly a thousand branches of the square dance. Only Beijing carried out related offline training reached 4,863 times. Participate over the million people; use the Internet all -media to release dance teaching videos and "Jumping with the Cultural Museum" video, with a total of 150 million views. The square dance "Together to the Future" not only ignited the enthusiasm of the Beijing citizens, but also caused more than 3,300 cultural museums across the country to respond to 60.67 million people. Its teaching video online reached 155 million people.

As a typical representative of the development of Beijing Square Dance, the square dance "Together" is not accidental. Plaza dance has a deep mass foundation in Beijing. Since 2002, driven by the "Dance Beijing" mass dance contest founded in the Beijing Cultural Museum, Beijing Plaza Dance has been developing booming. As a popular brand event that is loved by the masses, "Dance Beijing" includes a series of activities such as creation, promotion, popularization, competition, and performance. It has good reputation and social influence, and has established a communication platform for mutual learning and display for the people. This activity not only carried out the city -level and district -level level, but also expanded the square dance and display work to street towns. Not only did the "mass editing, mass performances, acting for the masses, and showing the masses" in 19 districts in 16 districts in the city, but also the performance of cultural benefits for the people, but also set up street exhibition season, combined with the "one street, one product" of various streets, towns and towns The characteristic culture and sports activities of one country and one product are vigorously carried out a variety of grass -roots square dance exhibitions to benefit more communities and rural people.

The vigorous development of Beijing Square Dance is inseparable from the efforts of the mass cultural workers who love this work. Over the years, Beijing Mass Cultural Workers have explored the 16 -character policy of "self -entertainment, diverse, easy to learn, and easy to popularize" as the creative direction, which promoted the steady development of Capital Square dance.

▲ The "Dance Beijing" mass dance contest has become Beijing's beautiful cultural business card

▲ In the 70th anniversary of the founding of the People's Republic of China, the people from all walks of life in the 60,000 capitals gathered together in Tiananmen Square.

▲ "Dance Beijing" promoting work "Dancing Beijing", which is created by the theme of the founding of the party, "Red Ship to the Future"

The Beijing Cultural Museum has gone through 17 years since "Dancing Beijing" relying on square dance work. During this period, it achieved brilliant results: In 2003, the teaching and dance work of the New Yangge Dance Contest was launched, and the second part of the teaching work was launched in 2011; The 40 square dance lovers appeared on the stage of the CCTV Spring Festival Gala; in 2019, the 70th anniversary of the founding of the People's Republic of China and the 100th anniversary of the establishment of the Chinese Communist Party in 2021, on the stage of the 100th anniversary of the establishment of the Communist Party of China, the "Great Expedition", 2022 Beijing Winter Olympics in 2022 At the opening ceremony of the meeting, there were people in the square dance.

▲ "Dancing Beijing" Mass Plaza Dance Demonstration Materials developed over the years

▲ The "Dance Beijing" mass square dance demonstration textbook "Burning Snowflake" created by the theme of the Winter Olympics theme creation In recent years, Beijing has continued to carry out the research and development of square dance textbooks, inviting group dance experts to check every link for the development of textbooks, and successively launch one after another. "Beijing New Yangge" textbooks, "Dance Beijing" Mass Plaza Dance Demonstration Textbooks, etc., are not only recognized by Beijing citizens, but also have a great impact in the country. At the end of 2017, the "Dance Beijing" Mass Dance Competition won the National Cultural Museum (Station) Excellent Brand Project Award, and the research and development square dance textbooks also won the excellent demonstration textbook award awarded by the Dance Committee of the Chinese Cultural Museum Association.

▲ National Plaza Dance Beijing Concentrated Show

▲ Beijing Plaza Dance "Please Go to Great Wall to Ski" to participate in the National Plaza Dance Beijing Concentrated Show

The government's strong support and the active participation of the masses have made the Beijing Plaza dance develop healthy, orderly, vigorously. Especially under the promotion of the "Dancing Beijing" brand, the city's group literary system is closely collaborated, mutually promoted, and created sustainable production mechanisms. , Brought out a group of outstanding people dance directors and dance teams, and also gained the enthusiastic care of many dance artists, which formed the advantageous resources of Beijing Square Dance, laying a solid foundation for Beijing Square Dance to stand out in the national exhibition activities. Essence

▲ "Dancing with the Cultural Museum to dance and to the future" square dance promotion training activity

Today, the square dance blooms everywhere in the north and south of the river. According to the actual needs of the local people, cadres from the cultural museums across the country have created a group of square dance works with existing regional characteristics and highlighting the spirit of the times, continuously enriching the cultural connotation of nourishing square dance, and continuously helping the masses to enhance their aesthetic taste. After the square dance is included in the scope of the Star Awards, the relevant creation and promotion work will show a new situation. Square dances from the rise to prosperity are both the return of value and the inevitability of the times. The people need square dance, and the square dance is also born for the people. The people -centered square dance will inevitably shine on the vast new era stage.

▲ "Dance Beijing" exhibition is well received by the people

Where the people are, where is the center; where is living, where is the stage. The masses of literary and art workers will continue to live in depth, take root in the people, devote themselves to creative, deepen, and strive to reach the plateau and climb the peak. In the new era, the Chinese literary and artistic business pattern is new, the realm is new, and the weather is fresh.

(This article is provided by the Beijing Cultural Museum)

"China Culture News" on September 23, 2022

5th edition -36 version published on the 13th China Art Festival special issue

Among them, the A09 version published

"Practice the blueprint for the new journey to the new chapter"

↓ ↓ ↓ ↓ ↓ according to

Responsible editor: Zhang Haining

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