Kuaishou releases agricultural product consumption trends Reporting Linyi Chengxuyou Agricultural Products with the highest number of cities

September 23 this year is the fifth Chinese farmers' harvest festival. Different regions in the country share the joy of harvest in their own ways. Short video platform Kuaishou also recently released the "Report on the Trends Trends Trends of the Fast Hands of Chinese Farmers' Harvest Festival in 2022" (hereinafter referred to as the report). Among them, Linyi, Beijing, and Hangzhou have become "the city of agricultural products".

The report shows that with the promotion of the new service format led by the live broadcast of farmers, a number of characteristic "city of agricultural products with goods" has emerged in my country, which not only accelerates the circulation of agricultural products, drives farmers to become rich, but also enriches the supply of urban agricultural products supply. , Make the cheap vegetables and fruits enter the home of ordinary people. At the same time, the "short video+live broadcast" platform is also accelerating the construction of agricultural productivity from consumer power to agricultural productivity.

Under the improvement of the modern logistics system, the emergence of platforms such as Kuaishou is expanding the scope of the trade scope and customer groups of agricultural products, reducing the problem of asymmetric information between the supply and demand parties, and "helping farmers live broadcast" has become one of the main ways of unblocked agricultural product channels. The "Report" shows that in the first eight months of 2022, ten cities with the highest number of fast -moving agricultural products were: Linyi, Beijing, Hangzhou, Lianyungang, Kunming, Xi'an, Xining, Qingdao, Shenyang, Panzhihua. Except for Beijing, Hangzhou, Xi'an and other high -level cities with strong supply and demand in agricultural products, more and more middle and low -tier cities are strongly "out of the circle" under the drive of live broadcasts. Among them, Linyi, as the hometown of vegetables, has changed from the "vegetable basket" that was only responsible for the supply of front vegetables in the past to the "city of bringing goods" for the entire process of running.

At the same time, the western cities are fierce. In the TOP10 of agricultural products with goods, the three major western cities in Nanning, Xi'an, and Chengdu are ranked 3-5. Guangxi Woln, Shaanxi Apple and other characteristic agricultural products are moving towards all parts of the country through the form of "live broadcast".

Wang Dongping of Dingxi, Gansu, was deceived by 3 million yuan because of poor information in his early years. In 2019, he opened the live broadcast of the recent vegetable market in Kuaishou, released short video news for vegetable demand to help vegetable farmers and foreign cuisine owners to build a bridge. Make the entire process of selling and picking vegetables smoother and efficient. At present, Wang Dongping has more than 5,000 vegetable farmers, and many vegetable farmers have increased their income through Wang Dongping.

To international cities, small to east -west cities, fast hands have gradually become a collection of new and downstream people in the vegetable industry. Helping farmers have also become a "new market" for farmers to show their fresh agricultural products.

(Organized according to Xinhuanet information)

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