In the harvest season, Shanghai "Xinmi" is on the market!

The autumn equinox has arrived in the autumn harvest season September 23 is the "Chinese Farmers Harvest Festival". At present, the new rice in Shanghai has been listed this year

Predicture rice is a major feature of the Shanghai rice industry. The full fertility period and the early listing of rice are earlier. Pay attention to low -carbon green in planting, greatly reduce the use of pesticide fertilizers, more ecological safety, and is loved by consumers. It is reported that the "Puzao Slang 1", "Shanghai Early Fragrant Soft No. 1" species planted by Pudong, Jinshan, Chongming, Minhang, Baoshan, etc. "Xiang" products have been put on the shelf.

The reporter learned from Hema Store that data analysis shows that when Shanghai citizens buy rice, they pay more and more attention to the origin, rice species and freshness of rice. The Chama Commodity Procurement Center Grain and Oil Procurement said that the current "New Mi Season" in Hema in 2022 has been launched. This year, Hema's new rice variety has increased by 50%over last year. "There are also many niche rice, such as Xinjiang rice and organic rice.

Why do consumers favor Xinmi? This is because the water content of the new rice, soft and glutinous taste, and chewy. The rice shell is the "natural raising box" of rice. After shelling, it is affected by the external environment. The moisture of the rice itself begins to lose. The natural rice fragrance gradually weakens and affects the taste. However, only the autumn harvest season can consumers eat "present rice". Under normal temperature conditions, the best time for rice is within 45 days after shelling. At this time, the taste of rice is very different from Chen Mi.

In addition to local rice in Shanghai, many citizens also like to buy foreign rice to "try". There are regional characteristic rice species such as Xinjiang's top jade seed rice, Nanxian shrimp and rice in Hunan, Nanxian shrimp and rice in Hunan, Jingshan Bridge rice in Wuhan, and high mountains in Hanzhong. Among them, Xinjiang's jade seed rice and desert jade fat fragrant rice "started" in Hema this year, and entered 27 cities through Hema. This is also the first large -scale in Xinjiang rice to be launched in other provinces and cities. In addition, this year Hema also added a new self -owned brand with the opportunity of fragrant rice. Through the production and packaging method, the price is the same as that of ordinary long -grain rice.

Rice beam fat, a bowl of fragrant rice to share the joy of autumn collection

Text: Wang Yiyu

Edit: Wu Baixin

*Reprinted, please indicate the official WeChat from Shanghai Yangpu

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