[Cai Zhi Headline] Europeans are logging in winter, and China Electric Heat blanket exports 1.29 million a month!
Author:China Well -off Time:2022.09.24
The northern hemisphere is autumn, and Europe with higher latitude has felt the coolness of autumn. In the case of limited natural gas supply and soaring price, Europeans have to seek other heating methods to cope with this year's cold winter, such as purchasing wood, such as purchasing coal. At the same time, a large number of Europeans have shot their attention to China, and one winter is relatively cold, but a large part of the place where there is no concentrated heating equipment -various heating equipment produced by China has become their new choice.
Any ripples in the international trade market may be smelled keen capital. Recent new highs. In fact, the Rainbow Group has increased by more than 40%in the past three months.
Source: Daily Economic News
Rainbow Group's daily limit says that the overall amount of electric hot blanket export order is small
The old -fashioned small home appliance company Rainbow Group became popular due to the concept of "electric blanket".
On the evening of September 22, the company issued a stock price of the stock price, stating that the health -fitting heater such as electric blankets and other sanitary pest products such as electricity and mosquito coils are mainly domestic markets. At present, although the overseas market development department and service team have been formed, this year I have obtained some electric blanket export orders, but the number of orders is low and the overall amount is small, which does not have a substantial impact on the company's income.
The reason why the export of electric blankets is specially explained that it is derived from the heated discussions caused by the recent two sets of home appliance export data in the market. According to data from the China Household Appliances Association, in the context of 2022 most of the exports of domestic appliances to Europe, air conditioners, electric water heaters, electric heater, electric blankets, hair dryers and other categories increased against the trend. The amount was 1.99 billion US dollars, $ 130 million, $ 490 million, $ 33.4 million, and $ 160 million, of which the electric blanket was "one riding" with a 97%growth rate.
The data of the General Administration of Customs also confirms the surge in demand for electric blankets in Europe. In January of this year, the number of Chinese electric blankets imported by 27 EU countries was 189,000, an increase of 521,000 in June, and in July, it rose to 1.29 million, an increase of nearly 150%month -on -month.
The background of China's heating equipment is to usher in the energy challenge faced by a new round of winter heating in Europe. Due to the high energy prices, the difficult bills forced consumers to find more energy -saving means, and some even reported that some European buyers began to accumulate firewood for winter heating as early as summer, which led to soaring firewood prices in Europe.
People in the industry said that the current European energy is short, and the average price of power systems has continued to rise. According to data from the EU Statistical Bureau, as of July, the EU's annual energy price inflation rate was 38.3%, and the price inflation rates of natural gas and electricity were 52.2%and 31.1%, respectively. In this context, the people seeking heating equipment "comfortable" in winter, and the electric blanket as a flexible heating appliance, the price is not high, and the power consumption is not high, it is not surprising to become a target.
As an old -fashioned manufacturer of electric blankets, Rainbow Group has recently asked whether there are related products exported to Europe on various occasions. At the beginning of September, the company replied to the investor interactive platform that some types of electric blankets have obtained European certification; on September 13, Rainbow Group revealed more about the export details of electric blankets on the interactive platform: Since May, many electric blankets have obtained a lot of electric blankets. In order, although the number of orders is low, the company attaches great importance to it, overcoming difficulties to deliver it one after another, and affected by the high temperature power limit and epidemic control in Chengdu in August this year, subsequent delivery is difficult. At the same time, the company stated that it is currently the European energy crisis, and electric blankets will have certain opportunities as energy -saving and environmentally friendly products. On September 16, during the 2022 investor online reception day event in Sichuan Province, Rainbow Group pointed out that although the overall value of electric blanket export orders is not high, it is also a new start for the company.
The "heater" has "hot" in Europe that importers have temporarily added orders!
Cixi City, Ningbo, Zhejiang is one of the heater production bases in my country, with exports accounting for 30 % of the country. In previous years, the peak season for the production of exports ended around mid -September. Affected by factors such as the energy crisis this year, many European countries have limited natural gas use, and the demand for various heater continues to increase. Many importers have temporarily added orders, bringing a round of "make -up waves".
Source: CCTV Finance
In Guanhaiwei Town, Cixi City, Ningbo, Zhejiang, a company is working overtime to produce a batch of portable home heater. The person in charge of the enterprise said that the customers of these products are from Germany. The $ 1 million orders signed at the beginning of the year have been shipped, but in August this year, the customer asked for an additional $ 330,000 order.
It is understood that the company exported a total of 1.5 million units last year and was worth about 17.8 million US dollars. In the first eight months of this year, the company had exported 2 million heater, worth about $ 22.8 million, an increase of nearly 30%.
Similar phenomena also appeared in other heater export companies. A company in Xinpu Town, Cixi City last year exported about 160 million yuan last year. This year, it is expected to exceed 200 million yuan. Among them, the number of new orders added by customers exceeds 20 million yuan.
Source: CCTV Finance
Xu Songlie, general manager of a electrical company in Cixi, Zhejiang, said that the European and American markets are the main market, and the European market accounts for a relatively large one, accounting for about 70%-80%. The export volume is first. At present, there are more than 100 heater manufacturers in Cixi City, and exports account for 30%of the country. According to customs statistics, the exports of heating in the first eight months of this year increased significantly, of which the EU exported an increase of more than 50%.
European Energy Dilemma Government Rescue Upgrade
After Russia's supply was broken, the skyrocketing and electricity prices caused the European people to be a bit miserable, and energy companies were in a huge loss.
In order to prevent the collapse of the energy system and rescue enterprises in the fire, the European government government emergency sacrifice a series of rescue plans, such as setting up the upper limit of electricity prices, and even set off a wave of "nationalization".
German energy giant nationalization. On the 21st local time, a announcement issued by the German energy giant Uniper company shows that the German federal government will buy Finnish energy suppliers Fortum's shares in Uniper, adding its shareholding to nearly 99%. This means that the German government has nationalized the company with a historic agreement while preventing the country's energy industry from collapse.
Uniper is Germany's largest Russian natural gas importer and one of the largest public institutions in Europe. Since mid -June, Russian Natural Gas Industry Co., Ltd. has greatly reduced its natural gas supply to Europe and completely closed Beixi No. 1 natural gas pipeline in early September. The pipeline is the largest single channel for Russia to transport natural gas to Germany, which transports 55 billion cubic meters of natural gas each year.
Due to the loss of the main source of natural gas supply, Uniper was forced to buy natural gas at the spot market at a high price, endured huge losses, and was on the verge of bankruptcy. According to Uniper CEO, the company's daily loss is as high as 100 million euros. German officials are worried that if UNIPER really fails, it may cause the collapse of the entire energy industry and may even spread to a wider economic field.
In order to save the Uniper, the German government launched the largest rescue plan in the history of the country's enterprises in July. Specifically, including: 267 million euros to purchase 30%of the shares of Uniper Corporation; the purchase of 7.7 billion euros of Uniper forced convertible bonds; the German State -owned Bank Fuxing Credit Bank (KFW) transferred its credit quota to UNIPER to 9 billion euros.
However, due to the losses facing UNIPER, the previous rescue plan of the German government was not enough to help the company through difficulties. The German government states that compared with the July rescue plan, the government's current rescue of Uniper is a "alternative and a wider stable plan".
For Germany, it is time to save Uniper. Ding Chun, director of the European Issues Research Center of Fudan University, said that after Brexit, Germany became a locomotive of the European economy. Once Germany's largest energy company falls down, it is impact on the energy industry of the entire Europe, and may even spread to a wider range of economic fields.
The German Economic Minister of Economy has warned that the European energy market may appear "Lehman brothers' moment", that is, the bankruptcy wave of energy companies, and promised to prevent similar crises. In addition to Uniper, the German government also intends to put two other natural gas companies VNG and European safety energy companies. Among them, the European Security Energy Corporation was formerly known as the Russian company in Germany and was taken over by the German government in April this year.
The British set up an electric price limit. According to Reuters, nearly 30 energy retailers in the UK have closed down. Natural Gas and Electric Power Market Office said most British energy suppliers have no profit at present. At the same time, the government will also use £ 40 billion to help companies that cannot afford energy bills.
According to the government aid plan announced on Wednesday, the government will set the upper limit of energy wholesale prices in the enterprise's natural gas and power contracts for 6 months. Since then, the government will review enterprises to evaluate whether these enterprises need to continue to assist.
According to the plan, the upper limit of the British company's power consumption is 21.1 pointer/kilowatt -hour, and the natural gas is 7.5 pence/kWh. This is equivalent to a 50%discount on the electrical contract of the enterprise in winter, and the natural gas contract has a 25%discount.
This package is planned to spend £ 40 billion, and the government hopes to protect British companies from the bad impact of soaring energy prices through this measure. The new British Prime Minister Leeds Tras firmly stated in an interview on Tuesday that "the (aid) measures we take are correct."
Like Germany and Britain, in order to save electricity, many European countries are "tightening pants belt." Since September 23, the Eiffel Tower in Paris, France will turn off the lights more than an hour in advance, and other municipal buildings that turn on landscape lighting at night will be turned off at 10 pm at night.
In addition, Spain has implemented restrictions on the use of air conditioners; the Netherlands urged residents to shorten the shower time to reduce the use of natural gas.
But this is just a matter of slowing soldiers. This crisis exposes the "weakness" of the European energy system: Europe's excessive dependence on Russia's energy imports. Many European leaders warn that if mainland Europe wants to get out of the current dilemma, major changes need to be made.
(WeChat public account "Caizhi Headline" comprehensive self: Daily Economic News, Securities Daily, CCTV Finance, Beijing Commercial Daily, etc.) Editor: Yuan Kai
School pair: Fenghua
Review: Gong Zimo
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