Wenzhou Young Farmers Maker Liu Binqing: Inherited the dried powder of the four generations and made a new taste

Zhejiang News Client Reporter Lai Yichen Correspondent Li Xiaochu

The autumn wind rises, the rice is cooked, and the annual dried production season is here again.

At the Huajiachi Campus of Zhejiang University, Liu Binqing was packaging baggage. After ending the one -week special seminar on the new consumption of agricultural innovation, she was full of arrows.

Liu Binqing is a native of Shayu Village, Liuli Town. There, there is a kind of intangible cultural heritage that is deeply loved by the masses -the dried sand powder. "Take the clear spring water of Yandang Mountain, soak our local good rice for 3 hours, then use stone grinding into powder to paste, squeeze the water, put in the container fermentation, and then cook, press, wake up, scatter, and scatter. In order to dry more than ten processes, you can make a smooth and fragrant manual powder. "Liu Binqing is already familiar with the whole process of the production of the dried production of the sand powder.

Three years ago, Liu Binqing was also a "Lawlife" of the Wenzhou Judicial Bureau. "My noodle production process has passed on the four generations, and now it is my turn to pick up the beam." Liu Binqing told reporters that it was not only the skills that passed down from generation to generation, but also the goals and wishes that inherit the non -heritage food of my hometown and carry forward the glory.

In 2019, when she saw that the mother who was over the years still returned early to make powder, and even when she was sick, she still had dry processing and sales when she was sick. Liu Binqing was distressed and determined to take over this stick.

Building a company and playing a brand is the first thing Liu Binqing did. She named her startup company "Zhejiang Mother -in -law Food Co., Ltd." and made her grandma and mother -the cartoon avatars of the mother -in -law into a brand trademark. "Grandma and mother are the best facade and the original intention of my entrepreneurial." Liu Binqing told reporters.

At the beginning of the business, as long as the weather was fine, Liu Binqing learned the drying powder with his grandmother and mother, and at 5 am in the middle of the night at 5 am. Soon, she learned a lot of craftsmanship. "Guarding the taste of my hometown, I think, I can't be satisfied with the family -style inheritance. I am a young agricultural guest and should develop a wider market." She said.

Liu Binqing visited the local senior craftsman and set up a product R & D team in the form of technology. In the traditional flavor of the traditional flavor, a series of fast -food rice noodles such as running chicken soup rice noodles and Pingyang ox bone noodles caters to young people. She also acquired high -quality ingredients of local farmers and successively developed new flavors such as dried corn flour, dried celery powder, dried Dendrobium powder, and dried sesame powder. Green, yellow, purple, gray ... She is like a color tuber, dyeing colorful value for the dried point of sand powder.

The production of the original family workshop -style production was difficult and the quality was different. Liu Binqing established a modern plant, formulated standards uniformly, and added regular quality inspections. The large -scale food factories also created a job for hundreds of villagers at home. The big guys made a force to protect the quality of the dried sand powder together.

Not only must the quality be good, but also sell well. At first, her mother Liu Dutch sold its own powder through two physical stores opened by Leqing. After Liu Binqing took over, he began to live on live broadcasts, advanced sales, and strokes with sand powder, and continuously expanded his popularity. Recently, she tried short video marketing, with her grandmother Chen Cailian as the master, and she made a "Leqing centenarian old man for a lifetime" short video. With her efforts, now, Shabai Fan Gan has exported to Xinjiang, Tibet, and even the gates of the country to enter the Russian and Hungarian markets.

"My mother and I have the same. If we connect the powder we sold a year, you can go around the earth for three major circles!" Liu Binqing said. At present, their dry career has led to Leqing's 185 local grain households, 91 vegetable growers, and 35 farmers to increase their income, and the annual income of an annual income has exceeded 10,000 yuan. The enthusiastic and charity mothers and daughters also formed a special anchor team to open up a livelihood of the disabled people in their hometown, and has helped 104 families with difficult disabled people.

With 3 years, Liu Binqing made the company into a local agricultural leading enterprise, with an annual output value of more than 10 million yuan. "Mom said that to be the" old godmother "of the handmade rice noodles, I must do my best!" Liu Binqing's tone was firm in holding his mother's hand.

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