People's Daily praised Guangdong Satellite TV "From Farm to Distan": TV Art Palace Da Mei Rural Scroll

The People's Daily Overseas Edition published the "TV Art Paper Exhibition Damei Rural Scroll" on September 23. It praises Guangdong Satellite TV "From Farm to Dining Table":

"Based on the Guangdong -Hong Kong -Macao Greater Bay Area market, radiate national audiences and consumers nationwide, and create a special model of 'TV+e -commerce+meling media+offline wholesale sales'. Through the traceability of agricultural products, the audience will experience the prosperity , Ecological livability, rural style civilization, effective governance, rich life and prosperity. "

"The" From Farm to the Table "program group In order to visit outstanding agricultural products, more than 500,000 kilometers in more than two years, more than 700 villages in 25 cities have been traveled to 8 provinces, autonomous regions, and municipalities. Open the information channel between agricultural products and consumers. "

Original link (click "Reading the original text" at the end of the article to jump): http://paper.people.com.cn/rmrbhwb/html/2022-09/23/content_25941186.htmmm

The "agriculture and rural" field of integration media program "From farm to dining tables" has been guided by the State Administration of Radio and Television, the National Journalist Association of China, the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China, Guangming Daily, Beijing Radio and Television Bureau, Beijing News The second prize of China's first new audio -visual media integration and innovation and creative competition hosted by the Workers' Association (first prize in the first prize).

In the "Farm to the Table" program, the show team came to the fields and the port pier, inspected and displayed local products, and turned them into a home with the hands of star chefs. The audience can achieve cross -screen consumption through the live broadcast of the program group on the new media side.

——Peonal Daily Overseas Edition

"TV Art Paper Exhibition Damei Rural Scroll"

At the level of melting media communication, the "From Farm to the Table" show and short videos have been broadcast more than 10 million times on each platform. The official video number of "From Farm to the Table" has lived more than 200 live broadcast rooms, more than 3 million people in the live broadcast room, and more than 700 agricultural products recommend agricultural products.

"From the farm to the dining table" is based on the traceability of agricultural products and the story of the new peasant as the starting point. The change of traffic, from the announcement of agricultural products to the platform operation, from copyright operations to product sales, from literary and artistic creation to a diversified three -dimensional ecosystem combining industrial integration, and give full play to the influence of the media integration, establish strategic cooperation with various advantageous resources The relationship, gradually strengthening the industrial function of the program, forms an innovative track that belongs to its own in the implementation of rural revitalization.

Source/People's Daily Overseas Edition, Guangdong Satellite TV "From Farm to Table"

- END -