The anchor lying and earning money, the platform fishing, the latest gameplay and monetization mode of the Yuan universe live broadcast

Recently, the gameplay of the Yuan universe has been "wild". Not only are the Yuan universe live broadcast and bring the goods, but also the "jumpy" and "squeeze subway" that allows thousands of people to watch. With the continuous iteration of gameplay, the "behind -the -scenes push" of the Yuan universe live broadcast is also "crazy fishing", and it can enter 100,000 a month by technology monetization. To what point is the Yuan universe live broadcast? This article analyzes the latest gameplay and monetization mode of the Yuan universe live broadcast.

Author | Xu Xiaoping

Editing | Time

Edit | Peninsula

Source 研究 | Operation Research Society

Recently, the operation of the operation agency found that the gameplay of the Yuan universe has been "wild".

For example, the following one is the "real person" younger sister. After entering the live broadcast room, when you listen to the sound and watch the action, you will find that this is a virtual person with the live broadcast.

Not only are the Yuan universe live broadcast and bring the goods, but also the "jumpy" and "squeezing subway" of the Yuan universe live broadcast of thousands of people. That is, after entering the live room, by entering a word in the barrage, you can "Yun Jingsi" and "Cloud Squeeze the Metro" ...

To what point is the Yuan universe live broadcast? Driven by the strong curiosity, the operation agency studied the current live broadcast of the Yuan universe on the major platforms, and found that with the continuous iteration of the gameplay, the "behind -the -scenes push" of the Yuan universe live The realization can enter 100,000 a month.

It is also under the blessing of technology that more and more people enter the Yuan universe live broadcast. @Tech Planet has also observed that now it is almost 0 threshold for the Yuan universe live broadcast. With a mobile phone and a gaming template, you can start making money. Like two -dimensional virtual idols, they can realize a few hundred yuan a day by reward.

Today, the operating agency will analyze the latest gameplay and monetization mode of the Yuan universe live broadcast.

The latest gameplay of the Yuan universe live,

interesting......

At present, there are two ways to play the most mainstream Yuan universe live broadcast: one is the Yuan universe interactive game, and the other is to make virtual human beings appear.

Interactive game, too much to make people go

The earliest Yuan universe interactive game is the "squeeze subway" in the live broadcast room. After the user enters the live room, you will see a virtual subway station. You only need to send a barrage as required to be sent to it, and you can add it as a virtual identity and interact with other players.

A group of avatar jumping in the subway can make the popularity of a live broadcast room easily break through.

No need to download, immersive experience, simple to get started, this is the highlight of the Yuan universe interactive game. However, more "routines" are added to the current interactive game, making people more and more up.

① Hot dance game: arouse users' desire to show

One is the hot dance game. After experiencing the live broadcast of the@在 运 运 Party, the operation agency found that this type of game fully borrowed the QQ Hyun dance gameplay, and the whole live broadcast was focusing on "Bi Dance".

After the user sends the barrage to "take the stage" and "select the song", the barrage rolling to the left will appear in the screen. As long as the barrage is entered correctly within the time limit, the user's virtual character will start dancing. After 2 minutes of the game, the top three winners will also be on stage to accept applause of "audiences", full of honor.

During the competition, users can also perform various special effects such as "change position", "giving lens", "transformation", "fireworks", "throwing flowers" through the corresponding text. Among them.

Even the most popular "virtual fashion" function of QQ Hyun Dance has not fallen. The live broadcast room will always guide players to search for a small program named "Playing Star" for account binding and experience the "clothing DIY" function, which is displayed when it is used for "dance".

The "clothing DIY" routine is deep. Users need to unlock the functions of replacement, buying pendies, shops, and clothing by constantly upgrading in the applet. If users want to improve their levels, they have to rely on the live broadcast room to send barrage, participate in games, and brush gifts to obtain experience.

In other words, if users want to "wear" beautiful "clothes", they will play more and more money.

②Cattage game game: arouse the user's sense of belonging

Battle game games are also one of the most mainstream Yuan universe live interactive games. It includes multi -national battle, Red and Blue Army battle, canyon battle, cosmic creation, and so on.

To put it simply, the rules of the game are that users send barrage to choose a camp in the live broadcast room. Virtual characters will self -impact, line battle, and devouring to eliminate enemy soldiers or territory and expand their territory.

The number of people in each camp is unlimited, and they all rely on their preferences. Some gangsters like to speed up the attack on the enemy camp by giving gifts to the enemy camp, and take the "fast push tower flow". Some players like to watch the system to open up the country and open up the country.

A virtual villain under his nickname, a color that can represent its own camp, can give people a strong sense of immersion and belonging, plus a fast-paced fast-paced of 2-3 minutes, no wonder It makes people want to stop.

③ Answering game: Stimulate the victory of users

There is also an online breakthrough answer game, which reflects the word "breakthrough" in vivid forms.

For example, in the@比 比 比 比, after the player sends the barrage, it will be placed on a virtual track with the image of a sportswear.

When answering the questions, the A/B option corresponds to two different tracks, and the answer can continue to "run". If the wrong answer will be intercepted by the sudden obstacle, it is regrettable to leave the field. According to experience, most of the topics belong to the category of brain teasers, which are generally difficult, but the thinking time is limited, giving people a certain sense of tension and excitement. In addition, the survival crisis can still stimulate users to win.

Players with fast answering speed, you can also send barrage to add barrage to themselves with "big head" and "replacement" and other special effect entertainment.

Virtual idol, too.

According to the introduction of@, virtual people can be roughly divided into three categories: film and television virtual human, skins virtual person, and intelligent virtual person.

Film and television virtual human: can only appear in the form of flat pictures or offline videos, such as Liu Yexi;

Skin skin virtual person: give the real person a "set of skin" with the image of virtual cartoon, and the real person contributes the sound and movement;

Smart virtual person: It is not dependent on people at all, depending on code drive.

What is currently common in the live broadcast room is the virtual and intelligent virtual person. Like the virtual human human beings, usually the appearance is perfect, and the people are close to the people. The daily live broadcast is mainly singing, chatting, playing games, and Lianmai.

Douyin master@(Fan 478W) is a mature virtual person.

@Was born in 2017. He was an artist of the wholly -owned subsidiary of Mars Culture. In an interview with@火 火, Li Hao, the monk culture owner, revealed the long -term development route setting for the "Silent Sauce".

The first stage is to be a man -made and rising fans. Judging from the content of the Smoral Sauce's B and Douyin, the two -dimensional image of the silent sauce will be combined into the real life scene in the short video. "People set.

△ Douyin video of silent sauce

Two years later,@两 believe that fans have accumulated a certain amount, and then they started to let the silent sauce enter the second stage and do live and commercialization. The live broadcast content of the silent sauce is inseparable from the basic operations of singing, playing games, and chatting, and the team will also arrange an additional staff as a "sub -broadcast" to interact with the silent sauce in the live broadcast room.

Li Hao said that a "silent sauce" is behind the team of nearly 20 people composed of content planning, director, original painter, operation, voice actress, etc.

However, unlike silent sauce, most virtual humans in Douyin have not developed into a mature IP. Sometimes, they also "play" during the live broadcast. For example, when a person is from the "alien" virtual person, when he talks about his hometown, he will say that he lives in a well -known tourist city.

Because the account is not particularly concerned about content planning and the homogeneity of people is more serious, their fans are tens of thousands of tens of thousands, and they are hundreds of hundreds.

However, a major advantage of this type of anchor is that they can "rectify" more "flowers" in the live broadcast -as long as the audience is willing to brush gifts, the anchor can complete various action instructions according to the audience's requirements (such as giving it for, for example The audience apologized, learning cats, changing hairstyles ...), and even changing the broadcast time.

As the virtual anchor became more and more "rolled", the operation agency found that some people began to give an anchor to a more "seductive" person -virtual girlfriend.

This type of virtual anchor is often good -looking and hot. In the live broadcast room, they appeared as "artificial intelligence virtual girlfriend". Just re -repeting the two simple actions of sideways and looking back, they can attract hundreds of people to watch online. During the period, there were still people brushing gifts, and the live broadcast room once rushed to 74 character lists. It rose 2.2W in half a month.

How much money is the Yuan universe live broadcast?

The end of the live broadcast is monetization. Back to a hundred -level monthly living platform like Douyin, the anchors who entered the Yuan Cosmic Live did have tasted the sweetness of traffic, so what about the realization effect?

Anchor: rely on gifts to reward, earn 700 yuan a day

From the previous article, I believe that everyone has discovered that the "gift" of the user is an important monetization way to do the live broadcast of the Yuan universe.

Gifts are the official special effects items launched by Douyin. Gifts can be purchased with shaking coins.

How to make users willing to brush gifts?

For the Yuan universe interactive game, this depends on whether the game itself emphasizes "gold".

Taking the multi -country hegemony in the battle game as an example, users want to quickly win the victory. In addition to the summoner in the comment area to join their own camp, they can also increase their own combat power based on the text prompts on the screen.

For example, every "beer" is given to make your avatar get a "avatar", the combat effectiveness doubles instantly, the more beer sent, the more avatars, and it will not disappear before the end of the game. If you choose to send out a "careful", you can get a short "acceleration" function, and the speed of the avatar will become faster.

One "beer" is worth 2 shake, equivalent to RMB 0.2; 1 "careful" value is worth 1 shake, equivalent to RMB 0.1.

Different games and gifts of gifts are different. For example, in the battle game such as the universe creation and the Red and Blue Army battle, users can spend 52 yuan to "put a big move" against the enemy.

Although it does not cost much to use a "prop", users will unknowingly don't know it during the game. "Everyone picks up the firewood and the flames are high", and the anchor can still get a lot of benefits in the end. If you want users to brush gifts for virtual idols, they are more bolder with the personal charm of the anchor, and the price configuration of the gift is much bold.

For example, Xu Xin wishes, the anchor can make multiple gift wishes during the live broadcast every day, asking the fans to help achieve it. The value of the gift ranges from 1 shake to thousands of shake coins. For example, a virtual anchor of less than 3,000 fans such as@礼 奈 礼. The wish gift received on the same day has nearly 6,000 "roses" and 532 "big beer". , 573 "you look the best" (equivalent to nearly 600 yuan, 53 yuan, and 57 yuan, respectively, and obtained more than 700 yuan.

Assuming the anchor can broadcast every day, just rely on gifts to realize about 2W yuan per month.

Anchor with high popularity can also choose to realize Mai PK, which is an interaction with a high degree of fan participation. Multiple anchors competed for the popularity value when the Mai PK, and the popularity of the popularity after the end of PK. The popularity value is completely determined by the value and quantity of the gesture of gifts from fans.

Industry behind: Relying on technology, 10W monthly sales

Of course, the technical team behind the Yuan universe is so popular. They poured into the live room and vigorously promoted game templates, virtual anchors related courses and customized sets of virtual images.

According to a customer service selling interactive gaming templates, they have dozens of the most popular game templates in their hands. The template price is between 299 yuan and 399 yuan, and the template is valid for one month to one year. Even adapting to the WeChat video number.

After buying the game template, the anchor only needs a computer with a WIN10 system and a Android phone. In other words, if anyone wants to do live broadcasts of the Yuan universe interactive game, you don't even need to understand technology, you can get it if you buy a gaming template ...

According to@根据 根据, the prices of courses such as virtual image creation and virtual live broadcast room ranging from 9.9 to 1,000 yuan.

A course worth 899 yuan worth of "virtual digital creation", from software settings to hardware requirements, from digital people to actual operation, and even directly provide digital download software, so that ordinary people can quickly have their own belonging to their own own. Virtual image.

From April to the present, 482 copies have been sold, and the total sales are expected to be around 430,000, and the average monthly sales of 100,000.

If you want a different digital person, you can also choose a virtual image customization. According to the customer service of a virtual image customized company, their virtual digital people can have DIY such as hairstyle, face, facial features, clothing, etc. on the basic template. The company also provides three sets of facial expression capture, half -body action capture and virtual idol image customization.

Facial expression capture means that the face of virtual human beings, blinking, and tongue stretching can be done according to the real expression. A set of facial expressions capture the package for 4999 yuan, including dozens of optional basic images, dozens of clothing and more than ten interactive gameplay. You only need a computer, Apple mobile phone, and camera to achieve.

Under the half -body action capture technology, as long as the body is guaranteed to be within the scope of the camera capture, virtual human beings can show real -life movements in real time. A set of technical packages that also include facial expression capture and half -body action capture are 7999 yuan.

The price of customized packages of high -quality virtual idols is more expensive. The package can not only customize the image, but also customize clothing, live scenes and gameplay. However, buyers need to wear motion -catching equipment, and the price of a set of motion -catching equipment is about 1.5W.

Virtual anchors such as @AI Virtual Smart Live are almost comparable to real people. Entering the video can be hung on the live broadcast. The custom price is about 1W.

Like@像 像-Guo Chao virtual idols, customized companies can perform 3D modeling and other operations on the existing image of the original painting. The price is about 30,000. higher.

Princess Miaoshan not only vivid virtual image and virtual background, but also have various virtual accessories to enter the mirror. After wearing movement equipment, the movement also perfectly reproduces the real human movement, which is extremely smooth.

Conclusion

In addition to the general public, even the platform official will make the Yuan universe in person, and want to divide the cup of the Yuan universe live.

The official account number of Xiaohong Book@官 小 小 has also launched the "Yun Jumi in the live broadcast room" activity, attracting 3W to watch every day; September, Douyin creates a car primary universe and allows users to use the online virtual world "Future Automobile City" You can virtually watch the car, test drive online ...

Like many emerging industries, the Yuan universe live broadcast is bound to go through a brutal growth to form a mature and standardized industry. Yuan Cosmic Live, are you optimistic?

Reference materials:

"Racing of Man and Code: The" Edge Revolution "of Virtual People on Live E -commerce,"

"The Dark Fire's Yuan Cosmic Live Business Scriptures: anchor to make a reward and make a profit, develop a template to enter more than 100,000", Chen Qiaohui

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