"Eleventh" holidays promote local holidays: "micro -vacation"+temporary booking and retreat to a trend

23.09.2022

Number of this text: 2518, the reading time is about 4 minutes older

Introduction: It is worth noting that because the epidemic is repeated and the temporary decision to decide more and more travelers, temporary refund has also become a service trend in the tourism industry.

Author | First Financial and Economics Le Yan

The "Eleventh" holiday is approaching, and under the epidemic, the local festivals are advocated. According to the data such as Ctrip, Tongcheng, Tuniu, Donkey Mom, Malaysia, where to go, flying pigs, and spring and autumn, it shows that "micro vacation" is based on The Lord's local tourism and surrounding tour are the mainstream of "Eleventh" tourism. Among them, light -outdoor projects have risen more than 150%, and high -star hotel attention rose 130%.

It is worth noting that due to the repeated epidemic and temporary decision to decide more and more travelers, temporary refund and reform have also become a service trend in the tourism industry.

Popular cities are released

According to the big data of Malaysia Honeycomb Travel, in the past week, the search popularity of "Eleventh Go" has risen by 90%. Under the influence of uncertain factors such as epidemics, seven -day long holidays are split into several or two days of local and peripherals. The mainstream travel, the proportion of local travel orders in holiday travel products will increase by 25%compared with the same period last year. The "Eleventh Tour" has increased by more than 100%in the past week. Cultural punching and rewarding autumn are the local and surrounding play directions with the most attention to young people.

According to the statistics of Malaysia Honeycomb, Shanghai, Changsha, Hangzhou, Beijing, Xishuangbanna, Nanjing, Xi'an, Suzhou, Zhangjiajie, and Guilin are ranked among the top ten of the "Eleventh" Golden Week. Main contribution. This year's Chongyang Festival is in the "Eleventh" Golden Week. Many young people plan to combine the customs of enjoying autumn and Chongyang ascending to spend the festival with their families in the autumn outdoors. The search volume of "climbing" and "hiking" in various places has risen to varying degrees. Wutai Mountain has risen in the past week as much as 150%, and it has become the top of the popular climbing attractions during the "Eleventh" period. In addition to the famous mountains such as Huangshan and Lushan, Baiyun Mountain in Guangzhou and Lingshan in the suburbs of Beijing were also sent to the top ten by local climbing enthusiasts.

The reservation orders for the National Day period of the Tuniu Tourism Network have increased by 38%last week. Judging from the specific data of the travelers, local and surrounding tourism are consumer leadership of the "Eleventh" travel this year. Under the trend of short strokes and short cycles, more users choose to travel by self -driving, accounting for 43%of the number of travelers.

Data from the Tuniu Tourism Network shows that Shanghai, Nanjing, Guangzhou, Beijing, Hangzhou, Hefei, Changzhou, Wuhan, Zhuhai, and Wuxi on the list of "TOP10 of the TOP10 of the Popular Tour Palentry Source City" on the 2022 National Day. In addition to Shanghai, the enthusiasm of the National Day travel of citizens such as Nanjing, Hangzhou, Hefei, Changzhou, Wuxi and other cities cannot be underestimated.

Judging from the latest booking data of the Tuniu Tourism Network, the demand for local and surrounding tourism in Beijing, Guangzhou, and citizens of East China. , Shanghai, Changzhou, Wuxi, Beijing, Huangshan, Anji and other destinations have ranked among destinations.

After 7 days of the "Eleventh" vacation this year, it needs to be 7 days after 7 days. Therefore, the holidays have become the choice of many users. The "Report" shows that during the National Day holiday this year, some users chose to take a leave before the holiday for 1-2 days to enjoy the last long vacation of 2022 in advance. From the perspective of booking data, the number of departures for travel during the National Day holiday this year will usher in rapid growth from September 29, and reach the peak on the day of October 1. Essence

In terms of travel methods, Tuniu Tourism Network booking data shows that it does not calculate the need for travel and hotel travel separately. In the statistics of the reservation of packaging products, the number of users who choose self -driving tourism account for 43%.

The theme "Micro vacation" is popular

Tongcheng travel data shows that in the past week, the "Eleventh" related tourism search popularity has increased by 172%month -on -month, and air tickets and hotel search popularity of holiday travel have risen by 136%. Affected by the uncertainty caused by the epidemic, local travel, surrounding tourism and short -distance travel in the province are still the mainstream of holiday travel. Tongcheng travel forecasts that the "Eleventh" holiday domestic scenic spots, hotels, and homestays will usher in a large number of passenger flow.

Parent -child tourism, rural tourism, red tourism, leisure outdoor and self -driving tour are the hottest themes of "Eleventh" this year. Tongcheng travel data shows that in the past week, "parent -child travel" related search popularity has risen by 69%. The theme parks, animal and plant gardens, exhibition halls, etc. that are suitable for parent -child play constituted a popular scenic area of ​​the "Eleventh" holiday. Big data of Tongcheng Travel shows that parent -child tourists pay more attention to the quality of travel during travel, and parent -child tourists spend a cost of 117%higher than ordinary tourists. Parent -child tourists who travel to the "Eleventh" holiday will also launch a parent -child card for parent -child tourists to provide exclusive discounts for parent -child users.

"Red Tourism" is also one of the themes of the "Eleventh" holiday. The relevant search popularity increased by 120%month -on -month. The popular red tourist scenic spots such as Yan'an Red Street, Hunan Martyrs Park, and Jiaxing Nanhu have received more attention from tourists.

In addition, young tourists love cities in depth and various light outdoor gameplay. Tongcheng travel data shows that since September, all kinds of light -outdoor travel enthusiasts have increased by more than 150%month -on -month. CITYWALK, Flying Disk, Cycling, Kayak and other light outdoor sports have become popular experience projects for young tourists.

"Generally speaking, these theme tours are actually concentrated in local or surrounding tourism, that is, the travel travel during the National Day holiday is mainly 'micro vacation'. Spring and autumn has been developing local micro -vacation products, especially recently. The festival is the good time to develop the local 'micro -vacation'. "Zhou Weihong, deputy general manager of the Spring and Autumn Tourism, told the First Financial reporter.

In terms of accommodation, Tongcheng travel data shows that after the Mid -Autumn Festival, high -star hotel users with the theme of leisure and vacations have risen 130%.

According to the big data of Qunar, as of September 22, the number of nights of "small town" hotel reservations in the country increased by 70 % year -on -year. The annual epidemic increased by 30 %. "At present, long -term tourism is still facing many unstable factors, but local tourism has become a wave of travel for young groups. It is expected that the" Eleven "holiday niche tourist destinations may usher in a new peak of passenger flow." Qunar CMO Huang Xiaojie said.

Temporary booking and refund

Due to the repeated epidemic, more and more tourists choose to temporarily book a temporary booking 1 to 2 days in advance, and many tourists have adopted temporary retirement. In the face of such a travel trend, major tourism platforms have also developed more temporary reservations and retreats. Change the service.

Flying Pig data shows that the number of train ticket reservations in the past week has increased by nearly 50 % month -on -month. If the itinerary is canceled or changes, the reservation train ticket may also generate a refund fee, less than 5%, and as many as 20%. Recently, Feizhu launched the National Day holiday train ticket without worry. After the consumer receives the "National Day Train Course Course" on the event page, a cash red envelope that is equivalent to the refund fee can be obtained at 24 hours of departure, and the maximum subsidy is 100 yuan. The reporter saw on the activity rules page of the Flying Pig APP that the collection time of the rights and interests is from September 15th to October 7th. During the travel date from October 1st to October 7th, the passenger's train tickets are the members themselves.

In addition, domestic hotels, tickets or camping products are reservations through Flying Pigs, such as causing the cause of the epidemic, including the county (county, district, flag) where the hotel or scenic area or the camp is located, , Or consumers' health/strokes are abnormal, the order can be canceled for free.

Ctrip has also launched the "Free Retreat 2 days in advance" label and group tour products. It is also to deal with the emergencies at any time.

"Recently, the travel plan of passengers is easily affected by external objective factors. The itinerary will bring unnecessary losses. The industry hopes to work through the form of exclusive subsidies to ensure the travel experience of consumers." The town said.

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