Media watching Yunnan | Look at the economic development of Kunming Night from Yunfu and Park 1903
Author:Yunnan Cultural Tourism Releas Time:2022.09.23
On September 21, the "New Era of Entrusted a New Expedition • Extraordinary Ten Years" concentrated interview group entered the traditional commercial district of Xishan District, Kunming City, and 1903 in the traditional commercial district of Xishan District and the Kunming Dianchi National Tourism Resort. After years of development, cloud spinning has achieved butterfly changes, becoming a cultural and creative park that integrates cultural and creative arts, leisure and entertainment, and boutique shopping; the park 1903 has become a landmark of Kunming night. From the prosperity of these two night economies, you can feel the changes of the times and the continuous improvement of citizens' living standards.
Cloud Textile Cultural and Cultural Park
Form the seven night consumer economy formats
Last year received 15 million people
Entering the sinking exhibition hall of the Cloud Textile Museum, you can see old -fashioned cotton machines, weaving machines and other old objects. The history of the past century has slowly launched.
Walking out of the Cloud Textile Museum, the cultural and creative park is displayed in front of it. The Yunfang Cultural and Creative Park takes "make life better" as the development mission, and takes the six major consumption themes of history, technology, art, reading, love, and music with the Cloud Textile Museum, Cloud Textile Theater, and Cloud Textile Museum Square. The unique nightclub, food, museum+theater, reading salon, theme hotel, wedding, and art training of the cloud textiles seven night consumer economy formats.
Cloud Textile Music Plaza creates a new business model of "Musical Instrument Market+Interest Training+Art Energy Training+Activity". It holds more than 100 special concerts and more than 50 mass performance activities each year. Kunming's music gathering place.
Yunfu 24 -hour urban study room
The cloud spinning gallery has a operating area of nearly 20,000 square meters, and has been built into a professional arts and crafts base, painting art exchange gathering place; Yunfu characteristic retail markets, Yunfang Southeast Asian special product streets are mainly Yunnan specialty tourism products, Southeast Asian specialty products. ; Cloud Textile Box Market is mainly based on food, cultural and creative products, tide -playing good things, accessories, creative handicrafts, daily department stores and other formats, which enrich the night consumption around cloud spinning and add a lot of fun to nightlife; cloud spinning Nightclub night entertainment gatherings. At present, multi -level consumer nightclubs and new formats such as new Internet cafes, script killing, and immersive theaters are introduced to jointly constitute the Kunming nightclub night entertainment gathering place.
During the day, there are not only many office workers, but also many citizens come to shop, eat, accommodate, entertainment; from 10 pm to 5 am the next day, cloud spinning is one of the most dense and lit neighborhoods in Kunming.
According to reports, the total number of receptions in the park in 2021 reached 15 million, with an average number of daily receptions of 41,000. Among them, 70%of the citizens and tourists were followed by citizens at night. In 2022, Yunfu was selected as the "first batch of Yunnan Provincial Night Culture and Tourism Consumption Gathering Zone".
Park 1903
Emerging Cultural Tourism Commercial Leisure Complex
The average passenger flow of the annual passenger flow
When I came to the park 1903, it was a different scenery. Park 1903 Arc de Triomphe, Kunming Contemporary Art Museum, Dream Federal Park, the largest music fountain in the Southwest ... show tourists the style of a young cultural tourism commercial and leisure complex.
Jia Bin, the person in charge of the 1903 Planning Center of the Park 1903, said that the park 1903 Cultural Tourism Commercial and Leisure Complex is an important compound project built during the "13th Five -Year Plan" period of the Dianchi Lake Resort. The style was officially completed in August 2016. It covers an area of about 800 acres and the shop area exceeds 200,000 square meters. There are more than 300 merchants, about 100 catering merchants, more than 120 retail merchants, nearly 90 cultural and creative entertainment merchants, and more than 20 experience display categories.
Park 1903
Park 1903 formats in the business tourism business and diversified development. It has the largest high -tech parent -child interactive comprehensive leisure and entertainment theme park in Yunnan Province -Dream Federal Park, the only Crystal Triumnt in the world, the first city of Kunming Outlets, and Walnut A number of well -known brands such as Mang, Manfa Coffee and other well -known brands at night, and incorporated at night Yunhu Shui Show, water curtain movie, and gospel auditorium 3D laser show. The environmental quality of night consumption has further improved.
Jia Bin said that the average passenger flow of the park in 1903 has gradually become a low -density cultural tourism commercial leisure complex with many cultural tourism building landmarks and well -known commercial brands. In the next step, it will expand the new time and space of night consumption from food, tourism, purchasing, entertainment, physical, exhibition, and acting in all directions, improve the quality of the night economic market, and promote the improvement of quality and efficiency at night.
In recent years, the Dianchi resort area has developed the development positioning of the "Tourism Industry Transformation and Upgrade Demonstration Zone and the Kangyang Industry Innovation Base", vigorously developed the night economy, and used it as an important starting point for boosting social consumption and promoting industrial transformation and upgrading. With the opportunity to successfully create national night culture and tourism consumption agglomeration areas, we will make every effort to create new growth points for key commercial districts such as JP Morgan Road and Nanyue City, and improve the transformation of Yunnan National Village, Haiyu Park, Haiyu Dam, Fishing, and Fishing Farmers such as Yuhe Wetland Park and other key scenic spots, organize night -themed cultural tourism activities to create a brand -like night tour brand, form the four "night economic IPs" of food, night tour, entertainment, and urban landscapes. Power and gathering power.
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