The first research results of the Carbon Puhui Cooperation Network "Digital Tools Help the Public Green Travel Research Report" released
Author:China Low Carbon Network Time:2022.06.22
During the survey, it was found that the individual carbon reduction was more attractive to the respondents. 67.7%of the respondents believe that new personal carbon reduction in map navigation applications can be used for transactions, or exchanged for equivalent money, consumer coupons and other functions, which can also attract them to choose green travel.
June 15th is the National Low -Carbon Day. As the first research results of the carbon -Puchai cooperation network, the Ministry of Ecological Environment Propaganda Education Center, the China Environmental Protection Federation, the China Internet Development Foundation Digital Carbon Neutral Fund, Green Puhui Carbon Mid -China The promotion center and the Carbon Zhonghe International Research Institute jointly released the "Digital Tools to help public green travel research reports" (hereinafter referred to as the "Report").
The "Report" includes five parts: green travel and "double carbon operation", digital tools and public green travel, green travel scene and carbon -woven innovation model exploration, public green travel behavior survey, conclusion and prospects. The enterprise promotes the case of green low -carbon travel, and by recycling 7369 effective research and questionnaires, using Tencent maps as the case, analyzing the public's cognition and preference for green travel, and the view of digital technology and digital tools to help green travel.
The "Report" shows that 50.6%of the country's respondents will choose green travel methods including subway and bus during daily travel. 67%of respondents expressed their willingness to respond to the "double carbon operation" of urban green travel creation and responding to climate change, convert high -carbon travel methods, and choose a more green and low -carbon public transportation method. 47.6%of the respondents said they were willing to choose green travel for low -carbon environmental protection. The vast majority of interviewees said that the carbon platform has an incentive effect on the use of public transportation such as public transportation.
The "Report" found in the survey of "Interviewee's Green Travel Incentives in the Application of Navigation Maps" and found that the individual carbon reduction has given a certain transaction attribute to the respondent more attractive. 67.7%of the respondents believe that new personal carbon reduction in map navigation applications can be used for transactions, or exchanged for equivalent money, consumer vouchers and other functions, which can also attract them to choose green. For young people 39 and below, the young people are even more interested in carbon. 57%of interviewees believe that the establishment of a personal carbon account to display personal carbon reduction can also stimulate their willingness to travel. 48.9%of the respondents expressed their willingness to donate personal carbon reduction to public welfare projects, carbon incentive measures and green Getting a friend and social identity can allow motivation users to choose green travel.
The "Report" believes that digital technology helps the popularity of green travel and the realization of the city's "double carbon target". The application of digital technology and digital tools has become one of the main means to promote green travel. Green travel is an important scenario of carbon and benefits. Relying on digital technology carbon -benefit platforms to help low -carbon life realize digital, intelligent, and convenient, guide the public to participate in carbon emission reduction, practice green lifestyle, and realize the city " The realization of the achievement of double carbon targets is of great significance.
Finally, the "Report" gives outlook and suggestions for digital tools to help public green travel. It is recommended to promote and popularize the green travel digital platform to the public, apply a diversified carbon -based mechanism for "government -led, market regulation, participation in all parties, and all -people action" to create more interesting digital emission reduction and record tools, expand the scope of incentives for incentives Increase incentives, stimulate residents' willingness to travel, promote the construction of a smart transportation system of low -caron and green cities, and promote the sustainable and healthy development of green travel creation operations.
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