Internet anti -fraud content observation: How to protect the 119 million elderly people online?

With the popularity of the Internet, more and more elderly people have also "surfed the Internet", but according to the survey, many elderly people have experienced cyber fraud. Anti -fraud centers, police officers from various places, and major platforms have joined the team of anti -fraud propaganda. Let's take a look at how everyone did it ~

The 49th "Statistical Report of the Development of China's Internet Network" shows that the number of elderly people over 60 years of age over 60 is 119 million, and the Internet penetration rate is 43.2%. The silver -haired economic market has continued to expand and become a "new blue ocean." In order to compete for silver -haired users, Internet companies have accelerated the process of aging transformation. However, in addition to Internet companies, criminals also follow the growing "sunset circle".

01 scam to new media iteration

As the number of silver -haired people using the Internet increase and increase frequency, Internet black production began to notice the elderly groups, and more and more network security problems encountered by the elderly. According to data from the Chinese Academy of Social Sciences, 17.25%of the interviewed elderly people have experienced deception in the Internet.

In the second half of 2020, the "fake Jin Dong" incident attracted widespread attention. According to the Jiangxi Metropolitan Channel's "Urban Live" report, Ms. Huang, 61, said that she met actor Jin Dong on the short video platform. She got married and gave her a house and a lot of property. Under the strong persuasion of her husband, children, and police, she was still obsessed to believe that "Jin Dong" had the feelings for her, and until the police had to say that Jin Dong had ended his work and left Jilin, the lady agreed to go home.

However, these so -called "Jin Dong" video was actually made by scammers' photos, video matting and dubbing by stolen celebrity photos, low picture quality pixels, and even accent. For young people, such scams can be described as low -level and rude, and they can know at a glance, but for the elderly who are not familiar with the network environment and in the real world, they are not familiar with the elderly in the real world. "Enough to make it. Not only did they buy these fake stars with goods without softly, they even gave up their families at the expense of their families and went to the outside world to pursue "true love".

Under the strict governance of the platform, some fake star accounts have been banned, but many accounts using star pseudonym, such as "Ruidong" and "Dongdi", are still active. In addition to "fake Jin Dong", there are also "fake Dong Qing", "fake Huang Xiaoming" and "fake Andy Lau", which harvested the emotions and money of the elderly people in a wave.

02 Anti -fraud team grows up

In order to protect the elderly groups on the Internet, and also their clear network environment, the National Anti -Fraud Center and police from various places have used short video platforms to open anti -fraud publicity. Police have further promoted the propaganda work of anti -fraud and anti -fraud, and anti -fraud teams have grown.

In Douyin and Kuaishou, the topics of#在 在#have reached 9.9 billion and 3.3 billion, respectively.

On the new trembling platform, "anti -fraud" searches for keywords, screening the account of the TOP100 of the fan volume, and the fans are distributed into pyramid types. Among them, the accounts below 100,000 fans accounted for the most, reaching 69%, 100,000 to 1 million fans accounted for 24%, and accounts for more than 1 million fans accounted for 7%.

Typical anti -fraud creators on the video platform can be divided into:

Government police, such as@National Anti -Fraud Center,@Foshan Iron Police Anti -fraud,@政 政 Anti -fraud,@政 政 政 政,@政 政 政, etc.; ,@、 、,@、 、 、,@、 Police officer anti -fraud, etc.; Platform accounts, such as@万 、 宝 、 、,@AHA, this is the risk control (the official account of the byte beating risk control), etc.; Such as@如,@如 如,@如 如,@如 如 如 V,@如 如, etc. 03 Anti -fraud content towards diversification and interesting development

In addition to the majority of creators and anti -fraud propaganda, police and anti -fraud bloggers in various places also spent some thoughts on the creation of anti -fraud content.

In recent years, the criminal scams have gradually been professional, in -depth analysis of the demands of the elderly, and designing scams targeted. Internal divisions of the fraud gang are clear. In addition to the front -end scammers that communicate directly with the elderly, they will also insert some "care" to reduce the alertness of the elderly. There is also SOP in the process of deception. For the different reactions and performances of the elderly, a standard response is conducted, and step by step guide the elderly to step into the designed trap.

In order to counterattack illegal "fraud", officials and anti -fraud bloggers launched "fancy anti -fraud" and "precise release". The current anti -fraud content has broken through the serious style of the past, gradually becoming the plot and lively, thereby expanding the scope of influence and increasing communication.

As a type of drama that is loved by everyone, combined with anti -fraud content has produced wonderful chemical reactions, such as the "Anti -Fraud Female War" Battle "Pig Drive" and "Anti -Fraud Girl" produced by Tianhe Public Security in Guangzhou, "Xia Zhizhi's pseudo -customer service", "Anti -fraud" Swordsman "Lake" and so on produced by the Beilun Branch of the Ningbo Public Security Bureau.

In order to make the elderly understand the scams more clearly, there are also short dramas shot according to the case, such as the scenario drama "Please pay attention to the person who suddenly" cares " -to beware of the elderly fraud", the director's strategy, the China Police Network, Zibo The anti -fraud publicity of the police jointly produced by the police (also known as "200,000 to buy my daughter's life, what should I do? Online ...") and so on. Among them, "Deadly Call" received 2.46 million playback and 270,000 praises on Station B. It was well received, which also caused the audience to share the fraud cases that they and their parents encountered, which played a significant role in warning and publicity. In addition to changes in the content style, the form of anti -fraud is also more diverse, novel, and even hot. It is hoped that the audience of different preferences is covered in a rich form. For example, the famous performance artist Feng Gong used Allegro to conduct anti -fraud on the Douyin platform, and received up to 850,000 praises.

In addition, there is the "Anti-Fraud League Gesture Dance" released by the filial piety, the anti-fraud "anti-fraud" produced by the National Anti-Fraud Center, "Who is Undercover", Tengger sings, and the Guardian of Tencent plans to fight against fraud. The anti -fraud song "Love Sales 2022" launched by the Public Welfare Action and Tencent Music Entertainment Group, the pension anti -fraud version "Love You" launched by the Wuzhong Public Security Branch, the original cross talk "On Fraud" released by Zhumadian Police, the original evaluation of Wujiang Public Security " Consultation of telecommunications fraud "and so on.

From two -dimensional anime to scenarios and micro -movies, from popular songs to Quyi, anti -fraud content can be described as colorful. In order to do a good job of propaganda, anti -fraud police and anti -scammers of all parties really broke their hearts.

04 Anti -fraud content audience and elderly group dislocation

We used "anti-fraud" as a keyword to screen the account of the TOP100 on the new trembling. After analyzing the portrait of the fan, it was found that the fans of such accounts on Douyin were concentrated in 31-40 years old, and fans over 50 years old were fans. The main account of the Lord is only 2. It can be seen that the elderly groups with relatively weak anti -fraud consciousness have certain misplaces of the audience of anti -fraud content.

In order to understand the attention preferences of the elderly, we screened the accounts with the most proportion of fans over 50 years old on Douyin, and observed the category of these accounts after sorting their total fans. It can be seen that among the top 50 accounts over 50 years old, among the top 500 accounts, entertainment, society, emotions, fashion, and funny are the main categories, accounting for more than 60%. From the perspective of the content preference data of the elderly group using Douyin's attention, society, current affairs, and fashion are the top content types of the TGI index ranking.

Taken together, in the huge number of accounts for elderly fans, the content involved in anti -fraud propaganda is relatively small. If such an elderly person pays more attention to the cooperation with the official cooperation with the official cooperation, it may be more in -depth to penetrate the elderly groups, and their awareness of anti -fraud prevention can also improve.

05 The main reasons for the deception of the elderly in the future of anxiety and the desire for companionship

So, in terms of the reason, the elderly people have seen all over the world and have rich experience in their lives. Why are they repeatedly deceived?

In fact, from the current status of the elderly, the experience of being deceived, and the analysis of scam characteristics designed for the elderly, it is not difficult to see that most elderly people are accompanied by the sense of helplessness, uselessness, weakness, and insecurity. Essence

1. Trust others, insufficient defense

The lack of awareness of new things and weak information about the information, the older the age, the more tendency to believe in others and the so -called "authoritative people", even more than the trust of loved ones.

2. Lack of emotion, you need to accompany

According to data from the National Aging Commission, the elderly nests of large and medium -sized cities account for more than 70%. Children work abroad for a long time, the elderly people are lacking in real life, they are extremely eager to accompany them. In addition, they do not understand new things. They lack a sense of security and hope to get care, understanding and attention.

3. Economic constraints, pension anxiety

After retirement, the revenue decreases or the economic situation is unstable. In addition, prices and medical expenses have risen. The elderly began to worry about the future and want to earn more pension money to resist risks. At the same time, they also hope that they are still "useful" to reduce the burden on children.

4. Health worry, afraid of getting sick

The physical function has gradually declined, and the pain increases. The uncertainty of life and the fear of death make the elderly began to be superstitious about "divine medicine" and "divine medicine" and various health products to maintain health or treat chronic diseases.

5. Compensation youth, eager to identify

The elderly have experienced the changes of the times and the ups and downs of life. The marriage of most elderly people does not have love, and it is easy to compensate for youth. At the same time, the recognition and dependence given by the scammers will also make the elderly feel recognizable and trust.

06 Mask platforms have launched anti -fraud measures to help network security construction

We hope that each parent can have a stable and happy old age, which requires the common efforts of the whole society. In addition to government and anti -fraud creators, major platforms have also launched corresponding anti -fraud measures.

For example, at the technical level, Douyin launched "Douyin Xiaoan", analyzing and identifying the potential risks faced by users through intelligent tools, hierarchical intervention in the way of interaction, and comprehensively improving the platform's anti -fraud intervention capabilities; fast hand through risk control recognition identification The model has special governance of the bad content and accounts in the platform; Tencent creates an intelligent anti -fraud center, and launched a Cassia Risk Control System for the most core trading links in the scam process to realize the perception management of the risk of full -process transaction.

At the content level, Douyin launched the "Douyin Safety Week" event of the theme of the "Anti -Scammers Collection" in 2020 and 2021. It combined with public security media and other government media, anti -fraud, and launched anti -fraud security education content; 2022 7 in 2022 On the month, the "Pension Anti -Fraud Fast Action" directed by the Central Political and Legal Committee was launched in Kuaishou, and Kuaishou joined China Changan.com to mobilize the platform government number, media number, and vertical positive energy experts to participate in the topic activities of the#Fraud Intelligence Bureau; at the same time, Kuaishou Public security officials will be invited to carry out live -care anti -fraud series live broadcasts. In addition, Tencent and the Chinese Aging Association jointly launched the "Silver Hair Guardian Action" to link online and offline, forming a community in the community's middle -aged and elderly network security training system, and so on. Of course, no matter how much intervention and more anti -fraud publicity, it is far from the care and companionship given by their children to their parents. We communicate with our parents a little more and more patience, and they may be a little farther away from fraud.

The so -called "the sunset is infinitely good, just near the dusk", maybe it is just a sorrow that we do not hurt, but it is really a portrayal of the life of the elderly.

The seventh census data shows that the number of elderly population over 60 years old is 260 million. The changes in the times are so fast. Behind this huge number is the real dilemma faced by every elderly person, and it is also a state of life that everyone will step into.

Ask the government, society, and public welfare institutions, especially young children, "old and old and old", attach great importance to, work closely, perform their duties, work together, and give the elderly more care and help. Let them have a happy, peaceful, healthy, and safe old age.

Here are the scientific identification methods of some health products we have compiled, as well as online shopping security tips. You can pay attention to yourself according to your needs, and forward it and recommend it to your elders.

Author: New List Research Institute

Source Public Number: New List (ID: Newrankcn), focusing on observation reports in the field of Internet content, and care about people and things related to the content industry.

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