Observation of Alibaba Harvest Festival: 160 key help county agricultural products online sales increased by 19.3%

On September 23, at the Beijing Changping main venue of the Chinese Farmers' Harvest Festival, Alibaba released the first "Observation of Alibaba Harvest Festival" (hereinafter referred to as "Observation"), showing the four major trends in the production and sales of agricultural products in the harvest festival.

"We see that this year's Harvest Festival National county agricultural products are accelerating the network, especially the western region is developing rapidly, and the gap between the east and west is effectively brought. All over the country. "Said Xiang Huangmei, vice president of Alibaba Group.

According to the "Observation", this year's western region performed well. All of the 160 countries in the western region of rural rejuvenation helped the county sales growth rate of 19.3%. Run the whole country.

Gansu's growth rate leads the country's key help counties to achieve a high -speed growth of 19.3%

"Observation" shows that Gansu, Fujian, and Henan provinces ranks among the top three growth rates. The top ten counties are: Heilongjiang Tiger Forest, Gansu Weiyuan, Chun'an, Zhejiang, Binchuan, Yunnan, Wuyi, Henan, Yongchang, Gansu, Henan Zhongmu, Ningxia Helan, Wugong in Shaanxi, and Gansu Guanghe, of which 6 of them are located in the west.

It is worth mentioning that all the 160 countries in the western region have gained 19.3%of the high -speed growth in the key county in the western region.

("Observation of Alibaba Harvest Festival": Western agricultural product e -commerce performance is dazzling)

Litang in Sichuan is one of the 160 key counties in the revitalization of rural areas. The average altitude of Litang on the Qinghai -Tibet Plateau reached 4,000 meters, and the living environment was harsh. The relevant person in charge of Hema Purchasing said that due to the sufficient sunshine here, the temperature difference between morning and evening is large, which is conducive to the absorption of crop sugar.

The Litang base is the highest altitude digital agricultural base opened by Alibaba in 2019. It has an area of ​​more than 10,000 acres and is connected to the platforms such as Hema, Taotai, and other platforms. According to Yang Fan, the person in charge of the base and general manager of Kangzang Yangguan, after accessing the Alibaba platform, the quality of the plateau radish has a new standard: 600G-800g, the appearance is flat, and the sweetness is stable.

These radishes will be transported to digital agricultural warehouses for cleaning, sorting, and pre -cold. That night, these radish will be shipped to Alibaba's sales warehouses across the country. Consumers in urban consumers can eat the sweet radish of Litang the next day.

(Raditan Radish in Ligitang Plateau in Sichuan

At present, the base has prepared more than 200 tons of radish for the Alibaba platform every day, but it is not enough. To this end, he increased the recruitment efforts. At the beginning of September, the local farmers and herdsmen who participated in the harvest of radish had reached nearly 100, and the daily salary ranged between 300-600 yuan, which was 2-3 times that of the previously digging income of Cordyceps.

The sales of agricultural products showing four trends in the west are more loved by consumers.

The "Observation" shows four major trends: the western agricultural products are more popular with consumers, the growth of nourishing agricultural products, the acceleration of tea products, and the increase in the sales of flowers and green plants.

During this year's harvest festival, many agricultural -related business owned by Alibaba collectively helped the villagers to have a solid harvest festival. Taobao Tmall launched more than 600,000 special agricultural products from more than 1,000 counties; , 1 million community partners sent seasonal vegetables and fruits to the neighbors; Tmall Supermarket released the "Autumn Food Time Time Time Table". Wuchang rice, Yangcheng Lake hairy crabs, Lin'an walnuts and other local specialty lines such as "review".

(Alibaba showed the results of farmers to help farmers at the main venue of the Chinese Farmers' Harvest Festival)

Data show that during this year's harvest festival, the top five of the fruit on Taobao Tmall's most trading pieces are: Sichuan Panzhihua Mango, Sichuan Liangshan Pomegranate, Fujian Zhangzhou Grapefruit, Shaanxi Wugong Kiwi, and Xi'an Apple in Shaanxi.

In martial arts in Shaanxi, the first agricultural technology achievement of the Alibaba Digital Agricultural Technology Innovation Center "Immortal Kiwi" was listed on sale. The center was established in July this year. Professional institutions in the field of agricultural agriculture focused on research and development of innovative agricultural products. Related technological achievements took the lead in landing in the western region.

That is to eat kiwi, as the name suggests, you can eat it when you buy it. After overcoming the technology, Alibaba went deep into origin, and established a high standard of planting side with farmers to output 6 sets of quality guarantee schemes. Comprehensive promotion of the market.

It is reported that this year, only 4 million kg will be produced in the martial arts place in Shaanxi this year, and the average income of about 25,000 yuan for more than 600 farmers in the local martial arts of Shaanxi will be revenue.

(Shaanxi martial arts farmers celebrate the harvest of kiwi)

Nourishing agricultural products have increased to become a highlight. Pine pollen, Ejiao products, ganoderma products, health creams, and Poria are led by 185%, 136%, 104%, 90.8%, and 83.9%. Healthy health products are loved by consumers from various places, driving farmers in the origin to increase their income.

Among them, Gansu's second -highest sales of agricultural products are wolfberry, an increase of 150%year -on -year. Consumers who "make wolfberry in the thermal insulation cup" have contributed to Gansu's agricultural product growth rate.

"Observation" shows that tea products continue to accelerate upward and become a good helper for folks to get rich. Take Fujian, a large tea -producing province in China as an example. 66.6%, 53.4%, and 5.9%were respectively.

In addition, due to the epidemic and other reasons, the home economy began to rise. Everyone used flowers and green plants to perform secondary "decoration" at home, and the seeds, thistle, leaves, and family gardening seeds increased by 36.1%, 29%, and 28.2%, respectively. , 24.6%. ("Observation of Alibaba Harvest Festival": Four major trends in the sales of agricultural products)

The Alibaba platform not only has consumption power but also productivity

More and more new farmers have begun to buy agricultural tools and agricultural resources on the Ali platform through online shopping, and use platform productivity to help high yield and harvest.

"Observation" shows that the sales volume of agricultural tools during the harvest festival increased by more than 15%year -on -year, of which agricultural grain suction machines, aquaculture micro filter machines, feed submitters, agricultural drones increased by 140%, 85%, 50%, 45%, 45% A higher increase.

("Observation of Alibaba Harvest Festival": There is also productivity on the platform)

Agricultural machinery lines and agricultural mechanization are superimposed to each other, becoming the helping assistant of new farmers. On Taobao, there are special "modern agricultural" zones, which can not only buy conventional products such as seedlings, fertilizers, agricultural packaging packaging, but also black technology products such as crane farming machines, remote control cutters, spray drones and other black technology products. Essence

Taking a crawler rotary plowing machine as an example, it is small and flexible. It can enter the orchard, the greenhouse, and climb the terraces uphill. After assembling different agricultural tools, it can complete a variety of field operations such as spunning, weeding, ditching, flatness, and fertilization, so it is also called "multi -functional agricultural machine".

In addition, the Ali platform combines well -known agricultural brands to invite agricultural experts to share professional planting solutions to new farmers in the form of dozens of crops to help farmers master scientific planting skills.

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