"Golden Autumn Consumption Festival" is here!Consumer coupons, red envelopes, taxi coupons ...

Zhejiang News Client reporter Zhu Cheng

The National Day is approaching. From now until October 8th, there are millions of merchants in many cities across the country to jointly start the "Golden Autumn Consumption Festival". Users can scan red envelopes offline, participate in the conference interactive benefits online, and more than 8,000 merchants and more than 8,000 merchants and Institutions send benefits with Alipay Mini Program.

During the event, 20 business districts in Hangzhou, including Hangzhou Xintiandi, IN77, Intime Department Store, and Baolong City participated in the Golden Autumn Consumer Festival activities, and distributed red envelopes of small procedures for business districts. Users can receive up to 88 yuan random shopping red envelope and Gaode 5 yuan without threshold car tickets through Alipay applets.

At 20 pm on September 23, Hangzhou will issue more than 34 million yuan in catering consumer coupons.

From September 26th to October 8th, five business districts including Hangzhou Xintiandi, Xixin Impression City, Longhu Xixi Tianjie, Longhu Jinthatian Street, and Hangzhou Vientiane City will distribute a limited edition of 5 yuan green travel subway red envelope in Alipay applets After the user receives it, use Alipay to take the subway from the subway station where the business district is located, and it can be automatically deducted.

Since June this year, Hangzhou has introduced a series of policies and measures to promote consumption and stable growth. Hangzhou has issued 10 rounds of consumer coupons, issuing a total of 550 million yuan, which directly drives consumption over 6 billion yuan. Effectively promoted the recovery of the Hangzhou consumer market.

Li Yan, an associate researcher at the E -commerce Research Institute of the Ministry of Commerce, said that the government and merchants use the traffic effects and digital life service capabilities of the Internet platform to drive the innovative model of local consumption growth to be worth learning. While continuously promoting the opening of the platform to open innovation and product inclusive, it has also become an important opportunity for digital transformation of offline merchants. "Consumer vouchers, coupons, etc. are no longer belonging to large enterprises 'exclusive'. Today, digital tools provided by platforms such as Alipay allows small merchants to take digital express cars to make digital help reduction and efficiency."

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