"Flower Fragrance Saying Fengnian" and the Central Committee of the Ministry of Tourism and the Communist Youth League jointly launched 128 national rural tourism boutique lines

September 23 is the "Chinese Farmers' Harvest Festival". On the same day, the Ministry of Culture and Tourism jointly launched 128 "Rice Flower Somber Saying Fengnian" national rural tourism boutique line to guide the people, especially teenagers to enter the countryside, and support the "agriculture, rural areas, and rural areas. ", Continue to play the positive role of rural tourism stimulating consumer vitality, promoting urban and rural integration, and helping rural revitalization.

The promotion of this line focuses on the theme of the "tour to the countryside, celebrate the harvest, and welcome the event", and brings together festivals to celebrate the harvest and celebrate the festival, and connect a group of rural attractions with deep farming culture and strong folk customs. The seasonal season is good, and tourists are invited to share the joy of harvest together, experience the achievements of rural revitalization in the new era, and build a strong atmosphere for the 20th National Congress of the Party.

Route promotion poster culture and tourism ministry of tourism at the Ministry of Tourism

According to reports, the theme line of the "Flower Fragrance Speaking of the Fragrance" is launched. The public account is launched. The live broadcast of the Communist Youth League "Qingyun China" will show the tourist route from the first perspective, leading tourists to immerse the anchor with the anchor to experience the local characteristic landscape, style, and food. This line promotion will integrate online and offline media such as the People's Daily's New Media, Learning Power, China Tourism News, Cultural Tourism China, China Youth Daily and China National Tourism Magazine, as well as navigation software, short video platforms, OTA, etc. The advantages of market platform resources, through various forms of three -dimensional display and interactive promotion of lines, meet the full -scale needs of tourists' "food, accommodation, travel, shopping, entertainment entertainment", and drive the sales of surrounding agricultural cultural tourism products. Visitors can search for keywords of "Flower Fragrance" or "Rural Tourism Maps" in Gaode Map, enter the exclusive recommendation map of the line, and navigate to key villages across the country around the line. In order to attract more social forces to participate in the design and development and promotion of rural tourism boutique lines, the Alibaba Rural Revitalization Fund will unite Flying Pig Travel and Taobao "Beauty Searching Beauty" tourism public welfare store to cooperate with the "Grave Fragrance Said the Year of the Fragrance" rural tourism concentration Promoting activities, collecting rural tourism routes for the public to the public, and launching the "Raohua Fragrance Saying Fengnian" line products to centrally promote marketing and marketing for lines and surrounding agricultural cultural tourism products.

It is understood that since the beginning of this year, the Ministry of Culture and Tourism have launched 113 theme lines of "Spring Life and Summer Changs and Together" during the "May 1st" holiday. Line, integrate media channels and market platform resources, and strengthen product landing. (Author: China Tourism Journal Reporter Zhao Tengze; Editor: Song Yuqiu)

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