How can she go for a million sheep?

From "jumping and jumping", "synthetic watermelon", to the current "sheep a sheep", on the Internet platform, mini games have scratched a few waves, and many people have begun to pay attention to behind the mini -game Profitable. So, what is relying on mini -games to make money? Can the income from the mini -game really long in the long run?

People do not step into the same river twice, but they will repeatedly fall into the trap of the mini -game.

Before fighting for "a sheep with a sheep", many people have experienced the sleeping night brought by countless "jumps", "bombing" and "synthesis of big watermelon". After the sheep had a sheep, it was not just players who opened the game while scolding, but some industry insiders couldn't help wondering: How can this game come once?

The "jump jump" in 2017 was one of the first small games launched by the WeChat team after the WeChat small game function was launched. On April 4, 2018, the mini -game was officially opened to third -party developers. Third -party developers could release mini -games after review, and the version of the game can also launch a small program version. As of now, the official background of WeChat mini -games shows that more than 2,000 mini -games have access, more than 310 million users, and more than 10 million DAU levels.

For mini -games, the clearest is the only way to monetize at the moment is advertising income. By implanting advertisements in mini -games, it is based on the user's viewing, clicks and downloads. The specific price depends on the characteristics of the user base and regional factors. It ranges from a few cents to a few dollars. As long as the exposure is sufficient, the benefits of mini -games are not worried, the difference is just earning more and less.

The rumor of sheep's sheep's income daily has been rumored, but according to the calculation of professionals of all parties, such explosive games have no problem. However, listening to the story of wealth does not mean that wealth is often available, nor does it mean that wealth has survived.

1. What do mini games make money?

It seems to have known each other, but I can't extricate myself. This is probably the common voice of the players who have been held by a sheep recently. On September 15th, sheep appeared on Weibo several times, including "a sheep with a sheep collapsed twice twice", "a sheep with a second level", "a sheep with a sheep to plagiarize" and other topics. As of press time, the reading volume under the topic of "sheep had a sheep" had exceeded 1.03 million.

The WeChat mini -game "jump" is also a well -deserved traffic king. On December 28, 2017, the WeChat team launched a jump. At that time, the WeChat Mini Program was launched less than one year in time. At that time, users had not yet produced too much cognition and dependence. Jumping to open a door, the user found that even the big guys who had to occupy several G memory can achieve lightweight in the applet. This thing is really easy to use.

Jumping is also a test water test product for WeChat to online mini -game functions. At that time, WeChat launched more than ten small games, including chess and cards such as Guangdong Mahjong, and love to eliminate players such as paradise, Star Road Wegoing, and National Dalu. According to data at the time, on January 15, 2018, the cumulative users of mini -games reached 310 million, and the number of daily active users exceeded 100 million. During the Spring Festival in 2018, the number of online games at the same time reached a maximum of 28 million/h.

Soon, on March 28, the WeChat mini -game will open the internal test to the third party developer. On April 4th, the access access is officially opened. Third -party developers have the opportunity Formally on the shelves, gaining benefits. WeChat also disclosed specific commercialization models to the outside world, and mini -games began to operate and monetize processes of regular systems. QuestMobile data shows that 81%of the users of WeChat Mini Program in March 2018 are playing mini -games.

In 2017, he was born in the air; in May 2018, the "strongest player" was on fire; in 2022, "a sheep with a sheep" became the popular fried chicken of the mini -game.

The mini -game that causes the national carnival is not only on WeChat. The "Synthetic Big Watermelon" in 2021, it does not even have a clear entrance, just a link circulating on the major social platforms. After opening, it is a humble and dull H5 page. Even if it is so rough, users do not need to log in. The synthetic watermelon has occupied a long night that has occupied many users. Tracing back, Flappy Bird, sewing pins, 2048, etc. have been all the rage.

Sheep does not need to download APPs, no internal purchase projects, nor can it be listed in the industry as "Hyper-Casual Game" in the industry. The framework is similar, and the story of explosive models is generally similar.

In terms of gameplay, there are almost no threshold for such mini -games, and the cost of users' pits is extremely low. Take a jump, and when entering the initial interface of the game, under the huge "jump" logo, there is a small black chess piece flipped on the boxes one by one. Before the jump, there was a downward pressure. You only need to control your fingers to let the small black chess piece jump down from one box to another box. The farther you jump, the longer the score. If you fall from the box, you must start the game from scratch.

The strongest play of the strongest bomb and the synthetic watermelon has a certain level of difficulty in the difficulty. At that time, many users were summing up the game strategy and trying to find the customs clearance law. The difficulty also increased the desire to explore, challenge and conquer the user. Social fission is a means of popular games and a kind of gameplay. The secret of opening the door of the campaign circle is PK and the list, which can be quickly spread through the strong binding between users and friends. The sheep uses a sheep in the form of provincial team PK. The jump of that year will also refresh the list of WeChat friends regularly. Although the synthetic watermelon is relatively isolated, everyone will also score as a social topic. A "friend circle" was formed.

Another thing in common is that in the way of monetization, most of these games make money by advertising. When users are playing games, they can unlock the next level for more than 20 seconds of advertisements, or get props, more challenge opportunities, etc. Every time they browse, click and download will bring benefits to mini games.

It is worth noting that the built -in advertisements of such mini -games are also generally similar. Deep -burning randomly tested several WeChat games and found that the style of advertising sank is sinking, including e -commerce, such as Pinduoduo, and financial management, such as stock trading software, borrowing APP, etc. However, there are other mini games that appear more frequently.

Free, the gameplay is easy to go up, you can continue to play when you watch advertisements. All the characteristics are superimposed, so that the mini -game is addictive. This is also a prerequisite for small games to make money.

2. How do mini -games enter millions of daily?

From the perspective of game developer Zhinan, mini -games are a profitable business.

"In the early years, many people were doing in the industry, and several mini games in their hands were normal." Zhi Nan told Shen Ran. In the game circle, the above mini -game is not a "game". Make money with advertising.

He said that doing a small game is not too difficult to play, and you don't have to spend your mind in terms of story structure, narrative logic, art and other aspects. The cost is very low. Simple mini-games can be done between 100,000 and 200,000. Also within a week. "Not even so long, because a team can do multiple mini -game projects at the same time. Which one is running out, you can make money, and the other cuts are very efficient."

In terms of personnel configuration, "two technical personnel, including one front end and one back end, and another art staff. Three people are enough." Zhinan said that the technical threshold of mini -games is relatively low. " School college students can basically be completed. Art is even more ready, and users can also find that many small games are the same. They are copied and copied, so they don't need to spend much effort. "

He concluded that it takes several years to obtain the game development cycle of the version number, and the investment cost is difficult to estimate, and the cost of the game is mainly due to the cost of research and development. Spending money on the advertisement. "In his opinion, the realization of the monetization of the mini -game is very simple, investing in the advertisement, and finally making money from the advertisement.

To put it simply, after the personal or enterprise developers design the mini -game, they can upload their own games through the real -name system of registering the WeChat mini -game development platform. They can be released through the review. They do not require the version number or the software copyright is not required. After the release, the connection traffic owner can insert traffic ads in the mini -game to obtain income. Traffic advertisements mainly include banner ads, incentive video advertisements, etc.

The banner ads are the card form of the picture+button, which is implanted in the applet page. According to each click of the user, the platform charges and is divided into the main flow of traffic. It has a flow of five or five points in the past 1 million advertisements, 1 million or more than 37 points, and the traffic is mainly 30 %. Incentive video advertisements are video ads that need to be watched when they guide users to customize, resurrection, and rewards in mini -games. According to the valid exposure of each thousand times, the platform and traffic are mainly divided.

In other words, after the advertisements are implanted in mini -games, users will bring income to the game. The exposure income of each advertising income is different according to the conditions of the user's area, which is generally 0.2 yuan -1 yuan/person.

How much can a small game make?

Earlier, a screenshot of WeChat advertising revenue circulated on the Internet showed that the flow income of a sheep on September 14 has reached 4.68 million yuan, and the monthly income is as high as 25.64 million yuan. Although the news has been rumored, according to the calculation of industry insiders, a small game of a sheep's exposure is not difficult to make a million yuan in daily income.

Of course, a sheep was a "accident". The explosive model is difficult to copy, and more mini games have not been on the day of wealth. Suppose that only 1,000 people play a small game per day, and each person watched at least three advertisements. The a day's income is at least 600 yuan, plus other advertising display income, there will be more. "As long as Roi is reasonable, you can make it, and you can cut it away. After all, the cost is low." Zhinan said.

In 2018, there were also three types of customized brand boxes, customized sound effects and official IP authorization, and McDonald's and Nike were once revealed. According to the price of the Internet at that time, the publication price of the jump was divided into 5 million/1 day, 10 million/2 days, and 20 million/5 days.

At present, the official background of the WeChat mini -game shows that the realization of mini -games is only two types: internal purchase props and advertising revenue. The former is the version of the game with a version of the game. Therefore, whether it is an enterprise or a personal development of a small game, it is necessary to take the "road to getting rich". Third, huge profits and short -term business

The official background of the WeChat mini -game shows that WeChat has access to more than 2,000 mini games with more than 310 million users. However, not all games can become a sheep, and the explosive story of a sheep can not continue.

Zhinan explained that a small game born for monetization itself will not invest too much cost in the game design. "Take a sheep for a sheep, let's take the" pervert "gameplay, from a zero threshold level to the extremely abnormal difficulty. The difficulty of the game's level should be gradually increasing. , Slowly add challenges, but it is not completely difficult to stump players. This is a scientific design. "

He said that like a sheep's game like a sheep, it will set a psychological expectation for players from the beginning, "This game should be very simple, how can you not pass this level?" In the early stage, the player was completely stuck by this mentality. The mini -game also obtains advertising revenue, but the non -scientific gameplay will still persuade players in the end, the retention rate decreases, and the income will decrease.

For mini -games, the game design is unreasonable, and the modification is made in the middle, and a certain cost of investing in a certain cost, which is contrary to the logic of making money in the small game ecosystem. Therefore, in the eyes of many people in the industry, it is difficult for mini -games to make a lot of money. Life is good, you can earn a few days like a sheep; if your life is not good, you can earn less. Boil the frog in warm water.

The ecology of the mini -game is relatively free, and it does not need to take the version number for approval like end games and mobile games. At present, the homogeneity and suspected plagiarism of mini -games have always existed.

In the past few years, almost every phenomenal mini -game game has been trapped in plagiarism. When the jump began to be hot, a blogger said that it was very similar to a game called "Happy Bottle" in "rules, operations and screen styles".

After the sheep became popular, some netizens pointed out that it was suspected of plagiarizing a game called "3tiles". In addition to the different arts, the gameplay was exactly the same.

Although the above game is really suspected of plagiarism, it has not been concluded, Zhinan said that such phenomena in the circle did exist. "Many small games are directly picking from the external network, adapting, and re -doing art. Hand. "

The user experience is that the same type of mini -game, with a variety of different names, has a variety of different developers. Which one is the original and which is the most fun, everyone is unknown. Deep -burning in WeChat mini -programs search for "seeing stitches". There are 15 mini -games containing "seeing stitches" keywords. Developers have individuals, and they also signed a certain technology development company, online studio, etc. Page design and gameplay are basically the same.

Quickly monetization, low requirements for originality and playability. The mini -game ecology is still a situation of "more soldiers and less soldiers". According to industry insiders, sheep have a explosive game such as sheep, and they are likely to take the initiative to promote on major social platforms in the early stage. Corporate do.

Although the game circle scoffs the product of mini -games with a very commercial attribute, Zhinan revealed that some game companies will still bring a team to some mini -games as a business supplement. After all, making money is really fast and laborious. "But, the reputation and well -known masterpieces will usually be outsourced to the small studio to do it."

"You can imagine the game that won the version as a movie. It took a long time to hit the real gold and silver, and finally received the judgment before getting the user and the audience. The influence, the prevalence of the estimation. The mini -game is like some crude -made online movies. The cost is very low, and the shooting cycle is short, but it can be quickly realized by implanting advertisements and other methods. "Zhinan believes that mini -games are of small games. It is valuable, but the story of wealth is not often available.

A sheep and a sheep such as a sheep are undoubtedly a "printing machine", but most of the mini -games still die in a limited life cycle. The window period for explosive games to make money is usually only a few days. The next explosion may have been standing on the assembly line.

*At the request of the interviewee, Zhinan is a pseudonym in the text.

Author: Zou Shuai, Editor: Tang Yahua

Source public account: deep burning (ID: shenrancaijing), focusing on the innovative economy, focusing on deep content.

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