Focus | 2022 only 99 days left, how can the eleven long holiday be disappointed?

From today

There is still 99 days before the end of 2022

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There are 5 working days

Do you think about the holiday travel plan?

Surrounding, interior tourism, parent -child travel

Red tour, rural tourism, outdoor camping ...

What kind of travel method is PICK?

Each OTA platform has recently released forecast reports

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A few days ago, Ctrip and Tongcheng Travel released the eleven tourism market booking data. Data show that in the past week, the search volume of Eleven Tour related products has increased rapidly. Affected by the epidemic, short -distance tourism in the province will still be the mainstream of the eleven holidays, and the keywords of rural, parent -child, outdoor or holiday travel.

According to Ctrip data, the number of orders for the National Day travel in the past week has increased by 64%from the previous week; starting from the Mid -Autumn Festival, the National Day tourism order has grown steadily, and the average daily order growth rate exceeds 30%. From the perspective of the current product booking trend, the orders for reservations for National Day tourism products are mostly long -term tourism, and the surrounding local reservations have also entered the heating stage.

Tongcheng travel data shows that in the past week, the relevant travel search popularity of the 11th week has risen by 172%month -on -month, and air tickets and hotel search popularity of holiday travel rose 136%. Affected by the uncertainty of the epidemic, local travel, surrounding tour and short -distance travel in the province are still the mainstream of holiday travel. During the 11th holiday, domestic scenic spots, hotels, and homestays will usher in a large number of passengers.

According to the Tuniu data, after the Mid -Autumn Festival holiday, the popularity of tourism products in the 11th holiday continued to increase. As of September 21, the reservation orders in the eleven holiday in the past week increased by 38%last week. In terms of the number of users traveling, the dominant trend of local and surrounding tourism shows. More users choose a 1-2 days of travel itinerary, accounting for 35%, followed by 3-4 days of travel itinerary, accounting for 28%. Do not calculate the needs of tickets and hotel travel separately, only count the reservation of packaging products, and 43%of users during the eleven holidays choose to travel by car. Such as the theme parks such as Guangzhou Changlong Happy World, Shanghai Disneyland, Beijing Global Resort, as well as self -driving tours in leisure resort such as Nanjing Garden Expo Park, Hangzhou Qiandao Lake, Puyang Tianmu Lake, etc. are all popular choices for users.

"As the last long holiday this year, the eleventh holiday is expected to become the second peak tourism after the summer. Short -range high frequency, surrounding depth tourism and quality tour are still trend. High -end hotels and rural tourism are expected to maintain large growth. Tourists The age is younger.

Affected by the epidemic, the reservation cycle of the holiday tourism product is getting shorter and shorter. Different from many short -term products, the Eleventh holiday rural tourist product reservation has entered the "fast track". According to Ctrip data, the number of orders for rural tourism products during the 11th holiday increased by 36%year -on -year, and the number of rural tourism orders increased by 6%year -on -year. Among the rural tourist groups, 35%of parent -child families are higher than other people.

Tongcheng travel data shows that parent -child tourism, rural tourism, red tourism, leisure outdoor and self -driving tour are the hottest themes of travel during the 11th holiday. In the past week, the hot search popularity of parent -child travel has risen by 69%. The theme parks suitable for parent -child travel, animal and plant garden, exhibition hall, etc. are popular scenic spots in the 11th holiday. Parent -child tourists pay more attention to the quality of travel, and are willing to pay for rich travel experience products. Parent -child tourism per capita consumption is 117%higher than ordinary tourists. In order to serve the parent -child tourists who travel to the eleven, the Tongcheng Travel Program will launch a parent -child card to provide exclusive discounts. Red tourism is also one of the themes of travel that has attracted much attention during the 11th holiday. The weekly increase of the relevant search popularity reached 120%. Red tourist scenic spots such as Yan'an Red Street, Hunan Martyrs Park, and Jiaxing Nanhu have attracted more attention from tourists.

Recently, the Yangtze River Delta's epidemic situation has been effectively controlled, and the travel needs of the Yangtze River Delta urban agglomeration have been quickly released. Judging from the current National Day Tourism Reservation area, after the Mid -Autumn Festival, the Yangtze River Delta region has led the Eleven holiday again. According to Ctrip data, the tourism orders in the Yangtze River Delta accounted for 43%. In the past week, the 11th holiday tourism reservation increased by more than 90%month -on -month, which was much higher than the growth rate of the broader market.

In addition, natural exploration, natural wild luxury, self -driving, hiking, photography, RV and other theme line products are well received by young people. The theme tour of Ctrip increased the product coverage. The 11th holiday launched the "Treasure Map in the City" activity. In the form of Tibetan treasure maps, it summarizes the urban or surrounding gameplay of cycling, camping, and autumn harvest. Essence During the 11th holiday, the number of theme products of local participation in Beijing increased by 167%year -on -year.

This year, various new outdoor activities are favored by young people. According to Ctrip data, recently, the search popularity of flying plates, kayakage, and cycling products has increased by 50%, 74%, and 80%, respectively. Tongcheng travel data also shows that since September, all kinds of light -outdoor travel enthusiasts have increased by more than 150%month -on -month.

Source China Tourism News

Edit Tong Wenwen

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