Talk about ecological environmental stories ① 丨 Use "good story" to illuminate the beauty of China's ecological environment

"In recent years, the construction of ecological civilization and ecological environmental protection in my country has undergone historic, turning, and global changes. It has given us a glorious mission of Chinese ecological environmental protection stories, and also provides us with a broad stage and rich material." June On the morning of the 4th, as one of the National Fifth National Home Activity Series Parallel Forum, the 6th Five -Year Environmental Day of 2022, the China Ecological Environmental Protection Story Forum was held in Shenyang, Liaoning Province. A spokesman for the Ministry of Ecology and Environment, Liu Youbin, the director of the Propaganda and Education Department, hosted this forum that was the first to be launched but also held. The forum "summarizes experience and experience, explores the characteristics of the law, and tells the story of contemporary ecological environmental protection of China more vivid, touching, and exciting, and make greater contributions to the construction of a beautiful China."

Talk about the scene of the Chinese Ecological Environmental Protection Forum

"Let the public know it, and know why it is more"

"Xi Jinping's thought of ecological civilization is a strong ideological weapon that has been tested and practiced. It is a guide to advancing the construction of beautiful Chinese construction and realizing the modernization of people and nature in harmony with nature. Zhai Qing, deputy minister of the Ministry of Ecology and Environment, pointed out that "green mountains and green mountains are the golden mountains and silver mountains", "harmonious coexistence of man and nature", and "good ecological environment is the most inclusive people's livelihood" and other important ideas to explain and publicize. In this regard, Liu Yishen, the editor -in -chief of the Ecological Interview Office of the People's Daily Social Economic and Social Affairs Department and senior reporter: "In -depth study of Xi Jinping's ecological civilization thought is the" fixed -stars' firmly adhered to ecological reports. "At the end of 2016-2017 At the beginning of the year, heavy pollution weather appeared in Beijing, Tianjin -Hebei and surrounding areas. In order to respond to the concerns of all sectors of society in a timely manner, the People's Daily launched a series of news reports of the "Seven Questions of Haze". "The reason why this in -depth report is accurate, dare to speak, and affects great influence, which can effectively guide public opinion is the in -depth study of General Secretary Xi Jinping's important exposition on the construction of ecological civilization. Grasp the time effect. "Liu Yi said.

"Before discussing 'How to tell the story of Chinese ecological environmental protection', think about" What is a good story "." Huang He, a professor and doctoral tutor of the School of Journalism of Renmin University of China, believes that the first good story has a big "person" The word should allow China's ecological environmental protection story to bring people's temperature, human wisdom, and human light; secondly good stories should also output core value. The core value of Chinese ecological stories should be very clear, that is, to promote "harmonious coexistence of man and nature." Focusing on the core value of "harmonious symbiosis", we can focus on excavation and telling the symbiosis story that can show "Chinese wisdom" and writing "Chinese legend".

Gao Jing, a reporter from the Central News Interview Center of Xinhua News Agency, told everyone on the forum that a homestay on the side of Erhai Lake needs to demolish most of the inn. The hostel owner said to her particularly that it is necessary to treat Erhai Lake. Just like "mother" is sick, she must cure her. "Through vivid and fresh interviews, we have a deeper understanding of ecological environmental protection work, the content of the manuscript has been more powerful, and the report can better reflect the story of pollution prevention." Gao Jing said.

"Construction of Chinese discourse and Chinese narrative system"

"Talking about China's ecological environmental protection story is responsible and the mission is glorious." Zhang Yong, deputy director of the Network Communication Bureau and first -level inspector of the Central Internet Information Office, pointed out that from the perspective of domestic development, the "face value" of China's development has continued to improve, ecological background The more brighter the more brighter, it provides vivid materials for the Chinese story of ecological civilization. From the perspective of the external environment, the construction of China's ecological civilization has entered a global perspective and the world's big stage, and the international community has unprecedentedly focusing on China.

In the opinion of Peng Bin, deputy minister of the Propaganda Department of Yunnan Provincial Party Committee, director of the Provincial Government News Office, and the head of the Journalism and Propaganda Department of Yunnan Provincial Preparatory Office, tell the story of Chinese ecological and environmental protection, and strive to build a Chinese discourse and Chinese narrative system: "Ecological environment Protection and biological diversity are the topic of common attention of the international community and people of various countries. The theme and value pursuit of the era of the community of human destiny are combined to combine the 'we want to say' and 'audience to hear' to resonate. "Peng Bin It is said that in 2021, 15 Asia Elephant to the north to the south, let the colorful Yunnan frequently attract the attention of the world. The cumulative cumulative clicks of the topic of Asian Elephant Elephant Northern South Returns exceeded 11 billion times, and more than 3,000 media at home and abroad reported, covering more than 190 countries and regions around the world, becoming a classic case of telling Chinese stories and enhancing international communication capabilities. "Southern Weekend" reporter Lin Fangzhou also believes that with the continued in -depth development of my country's pollution prevention and control battle, the hot topics of the public's attention about the public attention of haze and water pollution have also decreased. The vivid topic of biological diversity frequently appeared on the hot search. Recalling the deepest green news picture of 2021, many people will think of that photo: "The young Asian elephant snuggled in her mother's arms, the elephant family on the north lay down flat while sleeping. The domestic and foreign media systematically systematically Professional reports let the public know that biological diversity includes not only species diversity, but also genetic diversity and ecosystem diversity. "

"The salt -ground pebble is as red as fire, and the east white sturgeon wings are soaring." The Deputy Minister of the Shandong Provincial Party Committee's propaganda, the director of the Provincial Civilization Office, and the director of the Provincial News Office, and the provincial news office also felt the same. In the district, more than 6 million birds migrated through this winter, and the reputation of "Bird International Airport" was broadcast. The new media product "Poetry and Painting Shandong" based on its background was 900 million. "Press Releases

It is the 'heavy weapon' of ecological environment propaganda work ""

How to tell the story of ecological environmental protection through a press release is one of the topics of the guest representatives. During the "Fourteenth Five -Year Plan" period, the construction of China's ecological civilization has entered a critical period when my country's ecological civilization construction has entered the key strategic direction of carbon reduction as the key strategic direction, promoting the coordination of carbon and coordinating, promoting the comprehensive green transformation of economic and social development, and the improvement of the quality of the ecological environment from quantity to qualitative change. Facing the new situation and changes in ecological environment public opinion, the Ministry of Ecology and Environment attaches great importance to the release of the release. It is necessary to establish a sound press release system and make the press conference an important channel for the government to communicate with the public. At the same time, localities are constantly strengthening the construction of the press release system, and the release of press release in various places has continued to reach a new level. "Press release is an important part of the work of the party's news and public opinion. It is the most basic and important means to tell the stories of ecological environmental protection." The party members, deputy director, and first -level inspector of the Shandong Provincial Department of Ecology and Environment said that The Shandong Provincial Department of Ecology and Environment establishes a business mechanism for the publicity and planning meeting of the entire hall, and implements the "Director of the Director of the Business" system. Focusing on key tasks every month, one director is arranged to participate in the press release to respond to social concerns. "Since 2017, the Shandong Provincial Department of Ecology and Environment has held more than 110 press conferences; in 2020 and 2021, it has reached 21 and 28, respectively. The number and quality of the release are at the forefront of the provincial department."

At the forum, Yang Yujun, the dean of the Media and Public Affairs Research Institute and the former Ministry of Defense, said that the press release was an important platform for spreading environmental protection stories and provided a "loudspeaker" for environmental protection sounds. Since 2016, the Media Media and Public Affairs Research Institute of Communication University of China has participated in the release of the National Two Sessions for 7 consecutive years. "From the two sessions, two colors are always particularly dazzling, one is 'China Red', and the other is 'Ecological Green'." The concept of ecological environmental protection is widely spread through the press release. The sound and vivid picture are more popular.

Gao Jie, a member of the Party Group and Deputy Director of the Sichuan Provincial Department of Ecology and Environment, also shared his experience. Press release, as the "heavy weapon" of ecological environment propaganda work, is an important platform to tell ecological environmental protection stories and enhance the government's communication with the public. The Sichuan Provincial Department of Ecology and Environment actively invited relevant provincial and municipal and county party and government leaders to participate in the press release to build a work pattern of "ecological environment stories". In November 2021, the Sichuan Provincial Department of Ecology and Environment also specially invited He Kebin, an academician of the Chinese Academy of Engineering and a professor at Tsinghua University to participate in the press conference to scientifically analyze the causes of air pollution in the Sichuan basin, which not only allows the public to know the difficulty of improving the quality of air, but also allows the society to understand the atmosphere of the atmosphere. The intensity of pollution has become the most popular topic in the province that day.

"Practice the positive incentive role of advanced typical demonstration"

"By giving full play to the role of advanced demonstration and typical positive incentives, promote the formation of everyone's willingness, everyone can do, and everyone can do the ecological environmental protection atmosphere." Tao said that in Changwu County, Fuxin City, which is located in northwestern Liaoning, the sandy area has accounted for 96%of the total area of ​​the county. The sand blocking door cannot be pushed. The sand dunes are running with the people. %, The sandy land becomes the hometown of fish and rice, and the desert becomes a treasured land, creating a miracle of "dot sand becoming gold".

"The Liaoning River is the mother river of Liaoning. It used to be included in the" Sanhe and Three Lakes "that was included in the national key governance due to the developed industrial development and the centralized distribution of heavy pollution industries. The water quality of the river has reached the best level since its own environmental monitoring data. The Liaoshe River, which had severe pollution in the past, is reproducing the vitality of the "sky blue water clear, Jinlin traveling, and birds gathered". Vitality. "Wu Bin, deputy director of Liaoning Radio and Television, said that in the battle of defending the Liaoning River, through extensive social mobilization, to break the mindset of development and protection of each other, to use ecological and environmental protection as an opportunity for development, not" burden ", and promote it, promote it, and promote it. From consciousness to willingness to change, from watching to action, letting "Liaoning River Unclear, Liaoning Difficulty", "Defend Liaoning Mother River" deeply rooted in people's hearts. The people in the province have the same morals and their peers, and everyone has become a follower of the protection of the Liaohe River.

"Media reporters are green stories

Recorder, narrator, communicator ""

Media reporters are witnesses of in -depth pollution prevention and control fighting. They are describers of green stories, promoters of green development, and an indispensable force for the construction of ecological civilization. Gao Jing said that seeing the tremendous changes from "haze to the city" to the blue sky, the process of witnessing and recording this process is the best green development story in itself. Xinhua News Agency actively participated in the work of ecological environmental protection inspectors, and broadcast the heavy public opinion supervision reports such as "Dongting Lake Illegal Pymals" and "Qilian Mountain Ecological Destruction", which became an important driving force for solving the problem of green development. Liu Yi also said that environmental reporters have caught up with a good era. If it is a cold bench in the past, the cold bench is now getting hotter and hotter. The ecological environment has become a popular report area that is very concerned about up and down. "How to tell the story of Chinese ecological environmental protection to today's young people is always thinking." Zhang Yi, a reporter from China Youth Daily, said that in order to allow more publicly to see and understand the key points of the China Ecological Environmental Status Bullet Data, content, and valuable details, the "China Youth Daily" posted on the "Interpretation of Environmental Quality Bulletin" posters released by the Sixth Five -Year Environment Day in 2021, which is well received by readers. "Behind it looks very light, in fact, solid data and complete narrative logic need to be supported." Zhang Yiru said.

At the forum, the participants of the meeting told the touching ecological and environmentally friendly stories after the love: at the Yuanshan Forest Farm in Zibo, the three generations of Yuanshan people continued to struggle and used green forests to create an ecological barrier. District, retreat from offshore farming, demolish electric shots, and restore the marine ecology. People can't help but sigh that the sea of ​​love is back again; due to the improvement of the wetland environment of Liaoning mouth, more than 300 kinds of birds have been attracted to become the talks of the people in Liaoning people after meals; villagers in Yucun, Anji County, Zhejiang Province stopped mines Factory, from "selling stones" to "selling landscapes", formed a sustainable rural ecological economy; Hebei Saihanba Forest Farm has been working on the three generations of afforestation people for decades, turning a tree into a sea, creating the wasteland to become the forest and sea. Human miracle.

Outside the forum, there are many good ecological and environmental stories on this ancient Shenzhou land. In 2023, the 6th Five -Year Environmental Day National Field Activity Land in Shandong "Building the Green Ecological Corridor and the Thousands of Miles Coast Tourism Corridor" in Shandong. Such a beautiful scene jumped in the report of the 12th Party Congress of Shandong Province. One river and one sea, one yellow and one blue, together to depict a beautiful ecological picture of "water clear beach, shore green bay, fish gulls, everyone aspires". In the story, there is both a magnificent Chinese practice and a unremitting persistence of long -lasting merit, as well as steel -like determination and will, and more and silent patience and meticulousness. Weaving them together will form an ecological civilization. The beautiful Chinese scroll built!

Source | "Environmental Protection" magazine

Reporter | Guo Yuanyuan, Yu Baoyuan

Edit | Qin Chao

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