[Cai Zhi Headline] The "ban on sale" of betel nut comes, and the 100 billion betel nut industry has been underground shelves

Picture source: Beijing Commercial Daily

The hundreds of billions of betel nut industry ushered in the collapse.

Beginning this year, there have been many places across the country that have been announced to be banned from the sale of betel nuts. In May, the Guizhou Province Xi Shui County Market Supervision and Administration Bureau launched the first shot of betel nut for sale. Since then, September 7

Subsequently, betel nut's "ban on sale" began to spread to the whole country. Yiwu and Nanchang in Zhejiang have also removed all the local betel nut products.

Where should the betel nut industries that are addicted to tens of millions of people?

Bitter betel nuts in the world for a long time

"Betel nuts with smoke, the magic power is boundless; betel nut and wine are immortal." I believe everyone has heard this slang.

According to data from the China Market Supervision News, from 2011 to 2018, the output value of China's betel nut industry rose from 55.8 billion yuan to 78.1 billion yuan, and it continued to rise.

In many betel nuts such as Hunan and Hainan, there are China's largest betel nut processing industries and consumer groups in China. Betel nuts have become local specialty products, which drives local GDP as a large industry.

It is worth mentioning that betel nut is a tropical product, native to Malaysia. It is mainly distributed in subtropical regions such as Yunnan, Hainan, and Taiwan in my country.

According to statistics from the Hunan Food Industry Association, the current Chinese betel nut food manufacturers are mainly located in Xiangtan, Yiyang, and Changsha in Hunan Province, driving related industries by more than 50 billion yuan.

According to the city's city of betel nut industry survey report completed in the first half of 2022 in the first half of 2022, as of 2021, there were 68 edible betel nut production enterprises that have obtained food production licenses in Xiangtan, with more than 200,000 tons of dried betel nuts annually. The industrial chain achieved an output value of about 41 billion yuan in 2021. The above report shows that the Yiyang Enterprise Taste King Group has become the leader of the betel nut industry in the province, and the annual purchase of the original fruit over Hainan has a total output of 60%.

The president of a leading betel nut company in Hunan once said: "The next ten years will develop into a 100 billion -level enterprise." It can be seen that it has a confidence in the growing growth of the betel nut industry.

Such self -confidence comes from the most important feature of betel nut products -addiction.

The popular betel nut that is popular on the market usually refers to betel nut chewing blocks. It is mainly composed of betel nut, betel nut leaves, cricket leaves, tobacco, inflorescences, cooked lime and special seasonings. Betel nut and tobacco are the most important part of the betel nut chewing block.

Betel nut contains a variety of alkaloids, including rare betelhine and beteline -oriented alkali in other plants. After 5 minutes of chewing in a human mouth, it can be absorbed through the mucous membrane, so that the human body will produce fever, sweat slightly, pleasant, pleasant, and pleasant. The response of sense and hunger can also stimulate the brain and produce a pleasant feeling.

And the real harm of betel nut is far more than that.

Regarding the toxicology research of betel nut, betel nut has the toxic effect of subcarmicum fiber, urogenital toxicity, neurotoxicity, induction and aggravating bronchial asthma. Chewing betel nut for a long time, the tooth bed will be severely worn, the teeth will become red and black due to corrosion, and even cause loosening and teeth. Some betel nuts are easily caused by lime. There are many crude fibers in betel nuts, which may stab the mouth and gums, block the teeth, and even cause inflammation.

Studies have shown that people who consume betel nuts for a long time are 25 times higher than the probability of oral cancer. During the ten years from 2006 to 2016, the number of oral cancers caused by betel nut has twice twice.

In the article "The" Face Cutting Man "in the betel nut kingdom," the 43 -year -old Liu Sanguo, who described betel nut, has been "cut off" by Liu Sanguo, 43. He underwent oral cancer surgery a year ago, cut off his left face, mandibular, left tooth bed and lymph. The atrophic skin is trapped into a deep pit of fist. His left eye nerve was oppressed and now he was completely blind.

Picture source: network

Described in the text: "They were cut off their tongue, they were cut off the tooth bed, and the surgical scars tore their faces. The cancer bad news announced their death ... They used to be betel nuts. Black fruit brought them into the abyss of the sickness. "They were once obsessed with betel nut, cut off their tongue, cut off the tooth bed, and torn their faces with surgical scars. Death ...

In September this year, Fu Song, a 36 -year -old singer, died of oral cancer. Before his death, he repeatedly issued a sincere complaint to the public "cherish life and stay away from betel nut".

In fact, betel nuts have long been listed by WHO (World Health Organization) as a first -class carcinogen. In 2003, the World Health Organization International Cancer Research Agency List of Cancer -Class 1 Class 1 Carcinogen (120), betel nut, tobacco betel nut chewing blocks, and tobacco betel nut chewing blocks all belonged to "Things".

What is this concept? The toxic cream we know is a first -class carcinogen.

It is worth mentioning that Singapore, the UAE, Canada, Australia ... There are many countries in the world that betel nut have been identified as drugs or legislative forbidden sale. In 2017, my country also listed betel nuts as type 1 carcinogen.

More underground betel nut

From the text alone, you can feel the "chill" exuded by betel nut itself.

As a carcinogen, betel nut is not prohibited. Betel nut appears in the small sales department near the school and major supermarkets. Students go to buy betel nut and will not be stopped because they are under 18 years old. Some netizens even said that in recent years, the spread of betel nuts has become more and more wide: "12 years ago, buying a pack (betel nut) in Beijing, the driver had to open it for half an hour. Now You are around. "In Hunan, betel nut has even become a common" handicon "for marriage and funeral. In the Song Dynasty literature, it was mentioned that "people eat betel nuts from Sichuan and Guangdong West Road in Fujian. Passengers are not set up without tea, but betel nut as gifts", and then betel nut has gradually become an essential thing in the wedding.

In 2013, the article "The" Face Cutting Man "in the betel nut kingdom" set off a staged climax of resisting betel nut. However, shortly after the tide receded, in the crazy business marketing model, the wind of chewing betel nut swept the heavy.

Variety shows, web dramas, and even in NBA events on the other side, are full of betel nut ads. In 2016, the betel nut brand "Xiangyou" advertisement appeared on the sidelines of the Memphis Grizzlies of the NBA Golden State Warriors VS Memphon Grizzlies in the season.

Picture source: network

The wealthy betel nut companies not only repeatedly hit the media promotion, but also their propaganda techniques are also "advancing with the times". Variety shows such as X Dance 4 have ads about betel nut. With the growth of people's demand for health, betel nut marketing has also appeared in the main health categories such as "pielisol betel nut", "probiotic betel nut" and "wolfberry beteca".

In fact, in 2019, the Hunan Provincial Association of Betel nut Food Industry requested all betel nut production enterprises in Hunan to stop all domestic advertising from March 7 that year.

my country's betel nut regulatory policy has gradually become strict, and more regulatory actions have gradually come. In 2020, the latest version of "Catalog of Food Production License" canceled the category of "eating betel nut". This means that betel nuts are no longer managed as food, nor can they issue food production permits.

On September 17, 2021, the General Office of the State Administration of Radio and Television issued a notice requesting to stop using radio and television and online audiovisual programs from now on to promote the sales of betel nuts and its products.

Picture source: official website of the State Administration of Radio and Television

Today, betel nut advertisements related to the popular show "This! It's X Dance 4" are no longer visible.

By this year, the food packaging and labeling betel nuts and betel nut products sold by the market supervision departments sold by market supervision departments. On September 16, the WeChat account of the Xinjin District Market Supervision Bureau of Chengdu mentioned that in order to further strengthen the supervision of the sales of betel nut products, the special inspection operation of the Bridge of the Huaqiao Institute was carried out.

On September 19, WeChat public account of the WeChat public account of Yingshan County Market Supervision and Administration Bureau of Nanchong City, Sichuan Province stated that each operator may not sell betel nuts and betel nut products of food packaging and labels; Immediately contact the food business unit to remove the shelves.

On September 20, Nanchang Municipal Supervision Bureau released news that food operators in the city must not use betel nut products as food sales, and investigate and deal with illegal acts such as misleading consumers and sales labels that do not meet the requirements of food.

On September 21, the Yiwu Market Supervision and Administration Bureau requested to sell betel nut as "betel nut products" and not be sold according to food.

According to Red Star News, after "de -foodization", betel nuts such as Hunan and Hainan are promoting the local betel nut industry to "self -rescue" through industrial transformation. Wen Zegui, Secretary -General of the Hainan Checill Association, believes that betel nut cannot be sold as ordinary food, not to be completely prohibited, but specially sold like tobacco and alcohol, but eventually take strong supervision or weak supervision, and the specific sales methods of convenience stores are still still. unknown.

According to the "Announcement of the Development of the Hainan Betel nut Industry in Hainan in recent years", the Hainan betel nut Association shows that its intention reverses the consensus of the "betel nut carcinoma" formed by the public.

Chinese betel nut, Hainan betel nut and Hunan betel nut are different concepts. Some people talk about tigers to betel nut. It is essentially equivalent and confused about the three concepts. In order to accelerate the difference between Hainan betel nut and Hunan betel nut, in recent years, the Hainan Provincial Checill Association has promoted the development of betel nut gum by related enterprises and scientific research institutions, and has achieved staged research results.

Where should the betel nut company go from?

According to the latest information, there are about 27,000 companies engaged in betel nut processing, production and sales nationwide. Many disputes about betel nut have also started around these companies and brands.

At present, among the betel nut brands, companies such as the King, Zhang Xinfa, Heshongxia, Bin Zhilang, and Xiangzuoji have formed a head effect, occupying the market share of most of the processing betel nut.

As early as 1994, the Xiamen government had issued a notice for betel nut circulation. Two years later, the ban was officially promulgated: "completely stop production, sales and betel nut."

On the contrary, the two provinces of Hunan and Hainan want to legislate into "local specialty products". In July 2020, the "Suggestions on Promoting the Healthy and Sustainable Development of the Healthy and Sustainable Development of the Hainan Bea Na Industry" submitted by Hainan Provincial CPPCC member Han Kesheng, it is recommended that "start local characteristic food identification and management legislative work" and "clarify that betel nut is a 'local specialty food identity'" Essence The Hainan Provincial Department of Agriculture responded to this, "listing for two or three years can be resolved."

"On the one hand, the interests of local and corporate interests, on the other hand, public health and hygiene, it is difficult to give up in the short -term interests." Ruan Guangfeng's Director of the Science and Technology Department of the Food and Health Information Exchange Center believes that the evidence of the carcinogenic carcinogenesis of betel nut is conclusive. In the long run, it will cause endless calamities to consumers' health and property. "The betel nut industry has indeed promoted the local economy and employment in the short term, but the medical costs caused by diseases such as oral cancer will actually exceed these economic benefits." GDP goes up. How can this "economic account" calculate?

According to the company's investigation data, there are 72.23 million betel nuts in Hunan, ranking first in the country. From the perspective of betel nuts related enterprises, the top eight cities in the number of enterprises are in Hunan, including 2,914 Changsha, 1206 Xiangtan, and 1,168 Yiyang, followed by Haikou, Zhuzhou, Longyan, Yueyang, Hengyang.

Photo source: Enterprise Check

According to research predictions, according to the current trend, by 2030, oral cancer -related cases of betel nuts may accumulate more than 300,000 cases in Hunan, and there may be more than 1 million conservative estimates across the country. The medical burden of oral cancer related to betel nut in the country is conservatively estimated for 200,000 yuan per medical expense. The cumulative cumulative may exceed 200 billion yuan, which is enough to offset its economic contribution to society.

In fact, many people in the industry believe that currently there is a clear standard for the betel nut industry to guide related companies how to do it. "The regulatory system of the betel nut industry is still not perfect, and the development of the betel nut industry needs to be guided reasonably." Zhu Danpeng, an expert in the food industry, said that he hopes to use legislative methods to balance the relationship between the development of the industry and the public health through the efforts of many parties. The supervision was pushed to a reasonable and compliant direction.

(WeChat public account "Cai Zhi Headou" comprehensive self -consuming: surging news, polar news, Yangzhou Evening News, Red Star News, etc.)

Edit: Bai Jing

School pair: Yuan Kai

Review: Gong Zimo

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