Hengli Shenghong won the top 500 Asian brand

The "Asian Brand Conference" hosted by the World Brand Laboratory was held in Shanghai on the afternoon of September 22. At the meeting, the "Fortune 500 Asian Brand" list was announced at the meeting, and 500 brands from 20 countries and regions were selected. Hengli Group entered the list for 5 consecutive years with its strong brand strength, ranking 83rd, which was increased by 4 names from last year. Pass. This marks that the two Fortune 500 companies in Wujiang have promoted the "Chinese brand" to the middle and high -end of the industrial chain, supply chain and value chain with the continuous rise of brand value, and provide motivation for high -quality development.

The continuous rise in brand value is due to the strategy of corporate forward -looking and advanced management business philosophy. In the 28 years of development, Hengli Group has always adhered to the concept of "building a world -class enterprise and creating a well -known international brand". As always, he adheres to and values ​​brand strength to become the industry's leading textile petrochemical brand. Energy brand construction, using special industries to help brand innovation, and brand strength continues to upgrade. At present, Hengli Group has formed a brand group with "Hengli", covering the brand group of "from one drop of oil to one cloth", occupying an important position in each field, and the industry's competitive advantage is obvious. Among them, the downstream "new material" industry supported by Hengli's "Big Chemical" platform is rapidly developing, and it has injecting strong vitality into the "Hengli" brand.

"As the most valuable intangible asset of the company, the brand is a concentrated embodiment of the core competitiveness of the enterprise." The relevant person in charge of Hengli Group said at the awarding site that he will continue to actively explore the new path of brand innovation and development and take the "scientific and technological innovation beef nose nose. "Keeping" the original intention of industrial reporting to the country ", driven by innovation, focus on the main business, focus on details, make full use of the upstream continuous empowerment and downstream accumulation for many years, and work hard on the brand's" innovation, research and development power, marketing power ". In the market competition, forging for China's quality, cultivating Chinese boutiques, and promoting the "Hengli" brand to achieve a second leap.

During the development process of Shenghong Holdings Group, the "big of the country", striving to be the "practical person", and continuously cultivated the corporate brand with differentiated competition, forming an industrial cluster and innovation covering the upstream and downstream industrial chain Clusters, industry leadership continues to lead. With the in -depth advancement of the "raw material platform+new energy and new material industry chain" 1+N strategic layout, Shenghong's advantages in the field of new energy and new materials and brand genes and brand influence have been rapidly improved.

"To create high -quality products and services that integrate quality, standards, technology, and brand equal to one, we must also shoulder the great mission of the new era." Gao Xu, deputy director of the brand management department of Shenghong Holdings Group, said that Shenghong will be world -class in the world. The corporate standard is the direction of the forward, telling brand stories, transmitting brand beliefs, enhancing brand strength, with better quality, higher benefits, stronger competitiveness, greater brand influence, build new benchmarks in the development of the industry, accelerate the construction of global competitiveness World first -class enterprises.

According to the data, the World Brand Lab is an international and professional brand research institution. It is headquartered in New York, USA. From the top school in the world. The "Fortune 500 Asian Brand" released by it has comprehensively judged the Asian influence of the brand from various aspects such as market share, brand loyalty, and Asian leadership. The list of 2022 is also the 17th influence of the Asian brand in the World Brand Laboratory. Japan's Toyota, China State Grid, China Tencent, China Haier, and Industrial and Commercial Bank of China ranked among the top five. This time, 170 brands in China were selected, leading in other countries and regions.

Wang Wei

- END -