Scientific and technological innovation drives digital push to help rural revitalization

Recently, with the launch of the 25th National Promotion Week of Promotion of Putonghua, government agencies, universities, and organizations across the country have successively carried out online and offline "pushing" related activities.

In the 25 years organized by Pushing Week, especially since the 18th National Congress of the Communist Party of China, the promotion and popularization of the country's universal language and the true changes in individuals, society, and the country have reflected the awareness of the Chinese nation community consciousness and assistance. The important role of rural revitalization. For example, in Lia Na Village, Xingdu Town, Xincheng County, Laibin City, Guangxi, more than 1,600 people were promoted to the local people through Mandarin; 539 of the poverty -stricken people in the establishment of the files have achieved poverty alleviation.

At the end of December last year, the Ministry of Education, the State and Rural Revitalization Bureau and the National Language Commission issued the notice of the "Implementation Plan for the Implementation Plan for the Population and Promotion of the National General Language and Pushing to help the rural revitalization plan" China pointed out that the promotion of the popular language of the country is the basic support for building a high -quality education system, a powerful measure to implement the strategy of rural revitalization, and plays an important role in economic and social development. The notice also clarified that by 2025, the popularization rate of Putonghua across the country reached 85%of the work goals.

"Push" to help rural revitalization

As a multi -ethnic, multi -language, and multi -dialect country, the promotion and popularization of the country's common language is the basic language policy of China, the basic cause related to the country and the people's livelihood, and the core task of language and words. Actively promoting and popularizing Mandarin is conducive to eliminating language barriers and promoting social exchanges, which is of great significance in the development of politics, culture, education, and economy.

At the "Ten Years of Education" series held by the Ministry of Education on June 28, the achievements and experience of the reform and development of the language and words since the 18th National Congress of the Communist Party of China have been reviewed -in the past ten years, the popularity rate of Putonghua ’s Putonghua has increased from 70%to 80.72%, the proportion of Chinese characters for the use of literacy population exceeded 95%, and the illiterate rate dropped to 2.67%.

In the past ten years, under the combination of multi -party, the Chinese language and writing cause have achieved fruitful results. However, 85%of the targets mentioned in the "General Language Fresh Notice" still have a distance and challenge. Data show that there is a promotion of Putonghua's promotion of uncertainty and inadequate unbalances -the popularization rate of Mandarin in 16 provinces exceeds 85%, and 9 provinces are less than 80%; ethnic areas and remote rural areas are key areas.

Shaanxi Normal University had previously investigated the promotion of Mandarin in the ethnic schools in the western region of Inner Mongolia. The results showed that primary and secondary school students with learning disabilities were the main reason for contacting Mandarin. Mandarin was not good enough. Exchanges with classmates and asked teachers to ask teachers with problems. Essence Of the 182 valid questionnaires, 10.3%of students went to primary school to come into contact with Mandarin; 87%of students believed that the use of Mandarin made him more confident in learning and communication with people.

For young adults, the learning and penetration of Mandarin also play a key role. In Kuala Lajong County, Shigatse, Tibet, the local government pushes the diversified way of "attracting learning, diverse learning, and special teaching" in Tibet, while being able to comprehensively improve the level of village cadres' ability to fully improve the level of village cadres. Communication, increasing income, and rejuvenating the countryside economy.

Innovation tools help efficient "push"

Today, governments, enterprises, and universities across the country have carried out various activities in pushing work.

The Jiangxi Provincial Language Working Committee has been designed and printed on the basis of printing 10,000 national pushing publicity paintings. "Easy Speak Mandarin" is distributed to 11 districts and cities, 100 counties (cities, districts) and nearly 100 universities in Jiangxi Province; Qinghai Province has also won more than 3,400 million yuan in funds and supports 39 counties (cities in poverty -stricken areas in the province. District) Carry out a plan for poverty alleviation.

Since 2020, the Ministry of Education has organized 50 national language promotion bases in colleges and universities in deep poverty -stricken areas, using "Internet+" and modern education technology to empower. Improving training and achieved good results.

With the rapid development of information technology and artificial intelligence, some technological Internet companies have spared no effort to respond to policy calls, and in the new digital form of "science and technology push", support the country's push work, through online learning and applications The digital scenario is built to better cooperate with the push activities carried out by the provincial governments and the school, and strengthen the coverage of pushing, thereby improving the efficiency of push work, including the first push of the Tencent Mutual Entertainment Social Value Exploration Center in 2020 Pu Public Welfare APP "Mandarin Town". It was guided by the Department of Language and Text Application Management of the Ministry of Education. The Institute of Language Application of the Ministry of Education provided business guidance. Entertainment integrated digital push products.

In 2022, in response to the "National General Language Language and Promotion Project and Pushing to help rural revitalization programs", "Mandarin Town" has been updated for version update, which will be established for rural families, childhood teachers, young adult labor, grassroots cadres and other groups. Digital bridges of language learning, use technology to empower language education with science and technology to help rural revitalization.

On the one hand, this product is based on the built -in Tencent AI LAB Mandarin evaluation technology, which customizes the intelligent and digital scoring mechanism that is more suitable for those who are more weak in Putonghua, allowing users to clearly see the shortcomings of their pronunciation and be targeted On the other hand, it not only adopts "1,000 Putonghua", "Children's Mandarin 365 sentences", etc., but also uses the content of professional authoritative textbooks, but also in -depth remote and well -developed areas to conduct research and demand collection, which continues to enrich the content of Mandarin. In addition to being able to effectively meet the communication needs of different people in different scenarios, more importantly, the audience of the ethnic regions and remote rural areas can be used to the greatest extent. Essence At the same time, "Putonghua Town" also has the flexible advantage of digital products, such as being able to continuously iterates learning content in accordance with policy guidance and crowded people in key areas to help push work at different stages more effectively. Land. This flexible digital pushing form, with a more interesting learning method, more targeted content orientation, and lower threshold users to reach the way to reach the topic of parent -child stories, cultural tourism propaganda, rural development and other language learning. Integration, further complement the traditional push activity in the form of "educational and music".

Of course, it is necessary to cooperate with government affairs agencies and universities to achieve more effective pushing work to help develop the language and words. The value and function of digital products should not be limited to the product itself. Subjective energy and social responsibility, actively seek to join more promotions and scenes. Among them, "Mandarin Town" conducted many beneficial explorations.

Since the launch of Mandarin Town in November 2020, under the guidance of the Sichuan Province policy support and relevant departments, products have established a "one village, one child" teacher Mandarin training and promotion group in 18 counties in 18 counties in Ganzi Tibetan Autonomous Prefecture. 3,200 teachers in the village provide Mandarin learning services to effectively accelerate the popularization of Mandarin's Mandarin; at the same time, in order to cooperate with the push work of the Qinghai Provincial Education Department and meet the learning needs of the audience in the region, "Putonghua Town" is also special customization for the Qinghai Provincial Department of Education. "Practice from time to time, always test" Mandarin learning activities, providing visual learning management tools for teachers and caregivers in the province. It is understood that more than 70%of kindergarten teachers in Qinghai Province have trained for more than 1 hour in the average daily training time of "Putonghua Town", and have obtained significantly improvement in kindergarten teachers' teaching work.

In 2022, it is an important year for entering the new journey of building a socialist modern country and entering the second century -old goal. This current push week should be steadily advanced, based on the new stage of development, and implement new development concepts. Through the integration of the concept of high -tech and advanced era, it will promote the high -quality development of education and language. The promotion of the country's national general language and text will consolidate the results of poverty alleviation and poverty alleviation, and promote the effective connection of the rural revitalization, and comprehensively improve the popularization and quality of the country's universal language.

In this process, the positive thrust of various provincial governments, organizations and individuals cannot be separated. At the same time, in the era of digitalization, pushing work also requires more public welfare products such as "Putonghua Town". Replenishing the feet to help push the work to the "last mile".

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