"Cultural Tourism China Yuan Universe" first explores: Digital New Cultural and Creative+Online Cloud Studio

On September 22, the "Cultural Tourism China Yuan Universe" cloud ventilation meeting was held in Beijing. At the ventilation meeting, Liu Qiang, Secretary of the Party Committee, Chairman of the China Culture Media Group Co., Ltd., and the president of the China Culture News, introduced the situation of the "Cultural Tourism China Yuan Universe" project and announced that the project was officially launched. Experts and scholars, backbone enterprises, related media, and the project related comrades in the field of Yuan universe are strictly in accordance with the requirements of the epidemic prevention and control, and are mainly used as the ventilation.

Liu Qiang said that the "Cultural Tourism China Yuan Universe" project is a major measure for the China Cultural Media Group to implement the digital power strategy and promote the digital transformation of the culture and tourism industry. As the specific application of the digital industry, Yuan Universe is not only an important starting point for cultural and tourism integration and development, but also the inherent requirements of digitalization of the cultural and tourism industry.

As the advanced practical project of the "Cultural Tourism China Yuan Universe", the "Chinese Cultural Media New Cultural and Creative Collection Platform" and "Cultural Tourism China Cloud Broadcasting Platform" have been steadily promoted since the launch, and the social response has good response.

The Chinese Cultural Media New Cultural and Creative Collection Platform was officially launched on June 28. The platform is committed to exploring the innovative integration and development of digital technology and cultural and artistic arts, and conducts secondary creations of various cultural content (IP). The way of presentation of content provides users with interactive experience of knowledge, story, and professionalism, and meets the public's social, scarcity and uncompromising needs of the public, so as to realize high -quality cultural content in the way of public love Promoting and promoting. Since the platform is launched, it has launched 9 digital collections, and has sold more than 46,000 pieces. High -quality products combined with art and technology such as "Key Time" and "Wumen Ya Fan" have been widely welcomed. Direct seconds; the platform has also launched the topic "National Tide Arts" and "Design China" of Chinese traditional cultural network digital art. Continue to tell Chinese stories in the universe, spread Chinese voices, and promote the excellent Chinese traditional culture closer to young consumers with digitalization.

At the ventilation meeting, the online art standard work group of the National Network Cultural Standardization Technology Commission was established. This is an important measure for the China Cultural Media Group to promote the standardization of the network cultural industry into the construction of the national standardization system. Important means of governance capabilities.

The Cultural Tourism China Cloud Prohibual Platform was officially launched on July 21. By actively promoting offline integration and performances, it helped the digital transformation and upgrading of the performing arts industry. The platform has continuously strengthened cooperation with institutions such as the National Art Fund. 30 State -owned literary and artistic units such as the National Theater, the Chinese Opera Theater, the National Peking Theater, and the China Symphony Orchestra have established a normalized live broadcast and broadcast model. High -quality repertoire resources have continued to expand, and successively launched more than 130 repertoires such as "Confucius", "Listening Classics", "Yellow River Chorus", "Fenghua Zhengmao", "Changan of Changan", "Beijing nursery rhymes", "Awakening Lion", "Mr. Guimei" Establish the content production mechanism and publicity and promotion mechanism of the drama show.

The platform opened the "Thirteen Art · Live Room" on the 13th Art Festival of China to spread wonderful dramas in the form of live broadcasts, including national operas, Hunan opera, Peking opera, flower drum opera, Shanghai opera, stage drama, etc. +, Among them, the 13th China Art Festival closing ceremony art party, a single live broadcast volume was as high as 322,200, allowing online audiences to "get" art festival scene, which enriched the spiritual and cultural life of the people.

Up to now, more than 90 online live broadcast platforms have been broadcast online, and a total of 2.6 million people have been watched. The total view of the platform has nearly 4 million times, so that the public can enjoy the classic high -quality repertoire without leaving home. At the same time, the melting media matrix with Yunhua as the main body, a total of 506 short videos related to the promotion content related to the repertoire, the playback volume exceeded 500,000 times: more than 90 articles on the drafts of the repertoire, the number of readings such as People's Daily, learning a strong country, 3 million The total number of clicks has reached more than 110 million people.

It is reported that the "Cultural Tourism China Yuan Universe" project is sponsored by the Department of Culture and Tourism Industry Development and China Cultural Media Group Co., Ltd. The project goal is to build a unified 3D space -time space -time of full -time online, interconnection, and applied interoperability, and build a supporting system for the renovation of digital resources, digital assets, public services and operating standards for the cultural tourism industry. Available and market -oriented methods provide resource management and value monetization services, helping the culture and tourism industry to accelerate the deepening of digital transformation and accelerate high -quality development.

Responsible editor: Gou Xiaoqing

- END -