The average output value of acres is 50,000 yuan!What are the secrets of seedling companies that are still making money?

Breaking the situation, the garden flower and wood industry is urgent.

When many people are looking forward to the arrival of 2023 in accordance with the industry every 10 years, the data is the most sober. The National Forest Cao Bureau's "2022 National Report on Supply and demand of seedlings" predicts that in 2022, the number of seedlings in the country was 11.4 billion plants, and about 14.5 billion plants in 2021, a decrease of 21%. According to the analysis of relevant experts, the actual amount is less.

Those who do not seek the overall situation are not enough. At this time, what practitioners need the clear direction and ideas.

At 9 am this morning, the 27th China Garden Flower and Mu Information Exchange Conference, 2022 North (Changyi) Green Seedlings Expo was officially held on the cloud. Participate in the exhibition.

After the opening ceremony, as the main forum of the exhibition, the 2022 China Garden Seedling Industry Leader Annual Conference and the "Specialty New" High -quality Development Forum of the Chinese Huamu Industry "Specialized Specialty" are also held on the cloud. Focusing on the "professionalism, refinement, specialization, and novelty" of the garden seedling industry, the heads of the relevant government departments, industry experts, and enterprise representatives shared their opinions. The reporter of the China Flower News found that successful companies are amazingly similar.

New variety- "chip"

A seed can change a world. A variety can save an industry.

"Seeds are chips for agricultural development. New plant varieties are chips for the development of modern flower and wood industry." San Sanqun, deputy director of the National Forestry and Cao Bureau Science and Technology Development Center, said that with this core competitiveness land. The intensity of the revitalization of seed sources, the construction of ecological civilization, and the protection of intellectual property rights have provided opportunities for the development of new plant varieties.

As of the end of 2021, the State Forestry Bureau has accepted 7008 new species of plant species at home and abroad, and 3,404 plant rights have been awarded. Since 2018, the annual authorization has been maintained more than 400; 700 for the first time in 2021.

From 1999 to 2021, the trend of changes in the application quantity and authorization of forestry plant varieties

As of the end of 2021, among the new varieties of plant -authorized plants in forestry, 2,279 ornamental plants were widen, accounting for 66.95%of the total, followed by 538 forests (15.80%) and 477 economic forests (14.01%).

"When the big market is not good, the high -quality and novel seedlings are better." Xu Jinguang, an expert from the Agricultural Expert Consultant Group and a second -level researcher, is quite touched by this. In ten years, he can develop steadily and well, which is closely related to his keenness and execution of the new varieties. In the past few years, he made a big adjustment and marched from green seedlings to the horticultural market. The development of roses, wisteria, hydrangea and other products that have been developed one after another have been sold well.

Some companies follow the road of independent development and development of new varieties. This road is not easy to follow, but after success, it has set up a more solid competition barrier for themselves. Using my country's unique species of germinated resource Rhododendron Black Mountain Tea as the main breeding parent, Palm Co., Ltd. and Guangzhou Brown Horticulture Development Co., Ltd. and other units selected by units and other units. This series of varieties fill the gap of the varieties of flowers in the four seasons.

Palm Four Seasons Camellia ‘Summer Seven Hearts’

Old varieties can also be "new". Huang Caiquan, chairman of Jiangsu Woye Garden Greening Engineering Co., Ltd., shared the experience of a friend. When most people planted red leafkinin, even when they thought it might be replaced by Bennekin, friends who were "lonely" chose to plant Bennin. As a result, this is this. In a few years, the market of Bennan rose sharply.

New "Products" -a Barrier

The selection of seedlings is important for varieties, but varieties are not equal to "products".

"Isn't it a good tree species in recent years?" Huang Caiquan's questioning is thought -provoking, and it cannot be replaced by varieties and cannot be replaced by quality. Don't just think about how to make Party A's money, but what you want your products to bring to them. For example, it can enhance landscape recognition and popularity for a city; help Party A builds business card projects and people's livelihood projects; add points to the design plan of the design institute to enhance competitiveness; help construction enterprises to improve engineering image and quality, and increase engineering profits. If these are done, the order naturally comes.

Velvet Lagerstroemia

The Hangzhou Green View Base of Zhejiang Huayun Group Co., Ltd. is not only picturesque, but also has a high degree of standardization. "At the beginning of the establishment, the goal was to be the best domestic nursery to be aimed at international first -class." To this end, the company's chairman Shao Chunrong proposed the concept of "ecological factory".

Zhejiang Huayun Hangzhou Green View Base

Today, the green view pond base with an area of ​​1,645 acres has an annual output value of about 100 million yuan and an average output value of acres exceeding 50,000 yuan. Behind the eye -catching results is a complete system supporting support. In terms of production factory, rough scores include scientific production, full -process containerization, media formulation, product standardization, and mechanization of production.

Wang Chao, president of the Beijing Forest Wood Seedlings Industry Association, believes that positioning market segments can help gardening flower and wood companies better grow. Earlier this year, Beijing Jinglin Garden Group Co., Ltd.'s subsidiary Beijing Baixiu Jinglin Garden Greenland Conservation Company was identified as a "specialized new" SME company in Beijing. As a result of various aspects of mechanization transformation, the company can provide "products" for this market. "A tree can become an industry. The advantage of the shape tree is unique." Han Mengchun, general manager of Beijing Yuanzhizhi Landscape Design Consulting Co., Ltd. and Yongsong modeling expert, specially taught the style of pine trees. Each modeling tree is unique in styling skills, cultural connotation, and aesthetic taste. This is the best "moat" of "product".

New business -breakthrough

Go out of the "comfort zone" and try the fields that have not been involved in the garden industry before, and even transfer to other industries. Although the process is difficult, many companies have done it.

Shandong Shifeng Agricultural Co., Ltd., Weihai Aofu Seedling Breeding Co., Ltd. and other well -known companies in the industry have started to lay out fruit planting many years ago and introduce foreign varieties and technologies. Now their apples, blueberries, and pears have been listed one after another.

Jinglin Group from a displayed vegetable park from the Beijing World Garden Association to the later Liangxiang Vegetable Garden and Haidian Jinglin Vegetable Art Manor, and the city and the countryside were used to develop vegetables and villages. Picking, catering, study tour, and group building are comprehensive new formats.

Liangxiang Vegetable Garden

The nursery in Zhejiang Huayun is like a park. When the company tried to build a park at the beginning, it was positioned as "China's high -quality environmental integrated service provider". Shao Chunrong said that the construction of garden landscapes will eventually realize the color ecological landscape upgrade of "greening, coloring, beautification", which echoes the construction of the country's "beautiful China".

"Landscape concepts, construction concepts, technical systems, and level of landscape aesthetics, these must be improved." Shao Chunrong said that the company's Jiangxi Dragon and Tiger Mountain Flower Language World has become the test stone of these concepts. As far as the most unknown soil improvement link is concerned, the goal set by the company is to allow the planting trees to grow healthily in the next 10 years, 100 years, or even two hundred years.

Longhu Mountain Flower Language World

High standards and new concepts have achieved the Longhu Mountain Flower World Project, and have become the Jiangxi model project built by "Beautiful China". Not only did it undertake a group of influential construction projects in various places, but also gradually established the brand image and influence of Zhejiang Huayun.

This exhibition is sponsored by the China Forestry Society, the China Flower News, and the Weifang National Agricultural Open Development Comprehensive Pilot Zone. , China (Changyi) Northern Huamu City hosted.

(The picture in the article is provided by the respondent)

Author: Li Ying; Edit, Production: Li Zhanyi

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