Henan explores the innovation mechanism of medical brand management and operation

(Reporter Guo Yani Correspondent Shi Yao Li Ruheng) On September 21, the reporter learned from the 2022 brand and health communication capability training class and medical brand management alliance. Representatives of medical institutions with outstanding highlights in brand propaganda and health communication work together sharing the practice and experience of brand and health communication, and jointly explore the copy -available hospital brand management or operation management mechanism.

In recent years, more and more medical institutions have begun to attach importance to the soft power given by brand building. Under the background of the ever -changing era of the Internet environment, how to tap brand value, help hospitals increase their social influence, promote the development of clinical disciplines, and become the development of clinical disciplines. Popular topics in the medical industry now.

On May 11, 2018, based on the development situation of domestic medical brands, Lilac Garden and Henan Provincial People's Hospital jointly jointly joined for 11 well -known medical institutions such as Xiangya Hospital of Central South University and Guangdong Traditional Chinese Medicine Hospital to establish the first domestic medical brand in China Management alliance. The alliance aims to enhance the brand building capabilities of medical brand managers and practitioners, including innovation capabilities and market operation capabilities, to enhance the overall competitive advantage of my country's medical brand construction and medical management, and bring value to the entire medical brand industry.

In the past 4 years, the medical brand management alliance has established a cooperative exchange platform, the results display platform, business innovation platform, and theoretical research platform to absorb more than 1,300 medical institutions; strengthen and train medical brands to manage the backbone force, strengthen academic academics at home and abroad in different regions of culture Communicate, carry out evaluation, evaluation and display sharing of brand building, make full use of Internet resources to do a good job of alliance; actively create communication, skills improvement and display platforms for brand practitioners, focus on promoting research on medical brand construction, high -quality resource sharing, excellent content linkage Focus on academic research in the field of medical brands; integrate and enhance the professionalism of medical brand practitioners, enhance the overall influence of medical brand construction and medical management, and promote further integration between hospitals, doctors, and patients.

Wu Suying, deputy secretary and chairman of the union of Henan Provincial People's Hospital, shared the practice and experience of the brand building and health dissemination of Henan Provincial People's Hospital at the meeting. Wu Suying said: "In the future, healthy communication should keep up with the pace of development of the new media and continue to promote the update of communication technology; to improve the position and establish a large pattern of health communication; in -depth research to promote the professionalism of health communication; to absorb innovation, accelerate integration of integration Apply new technologies; we must focus on the center to promote the high -quality development of the cause; we must adhere to the original intention and work to serve the public health. "

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