In Yijian, there is a group of people, called "Yuan'an Network Red Secretary"

Hubei Daily Reporter Nie Fang Correspondent Wang Dan Shi Yingli Keye

On September 14th, "Go to Yuan'an, find the taste of mother ..." In the circle of friends, it also opened the prelude to Yichang's "county and urban areas".

The county magistrate Liu Chao was the endorsement of Yuanan's "Jiazhen". In his mirror, Wakura Rice, Yuan'an shiitake mushrooms, Yuan'an Yellow Tea, Yuanan Chongchi, Yuanan chopped sauces, and silk An "Jiazhen" made the netizens in front of the screen excited, and many anxious netizens searched for related products on various platforms.

The county magistrate "endorsement" has attracted huge traffic, and many "Jiazhen" in the county's production areas are also ready: Baiyun Village Live and Packing in Baiyun Village, Maoping Field Town has begun to "open", and the small small county Luyuan Village Douyin Xiaoxiao Xiaoxiao The store is also launched and will usher in live broadcast ...

Members of the village -level "two committees" team actively embraced short videos and live broadcasts, promoted the beautiful villages of Yuan'an in the most tide way, and sold Yuanan's "Jiazhen". Participate in itself and feel the rhythm and movement of rural revitalization and iteration.

Wang Yunhong (right) is about to start broadcasting and bringing goods. Zeng Ling Rong was a good assistant.

Village Division Live Stream

On September 20, Zeng Ling Rong's 20th birthday, she spent on the live broadcast.

The steep temperature made her tighten her jacket and walked in the green viewing corridor of the yellow tea home of Baiyun Village. Wang Yunhong, the secretary of the village party branch, did not live a live broadcast, and Zeng Ling Rong, a cadre of the village, will start the "walking" model and walk in the mountains and rivers of Baiyun Village.

Obviously, her birthday wishes have been reached. The real -time number of live broadcasts has exceeded 300 people, full of windmills with different colors, small and cute cyan gourds, and snake fruit pumpkins with different shapes, so many netizens in live broadcast rooms Leave a message to "see the world" to make a card.

She still remembers that when she lived for the first time at the beginning of this year, she didn't know what to say at all with her mobile phone.

Nevertheless, the live broadcast cannot be stopped. Among them, not only the expectations of the two governments from Yuan'an County to Maopingchang Town, but also the expectations of villagers in the village.

Wang Yunhong, the secretary of the Baiyun Village Party Branch, also came from this embarrassment. He took Zeng Ling Rong to start the test of the water test and bring the goods in the live broadcast this year.

Some time ago, the kiwi of Baiyun Village was mature. In addition to the normal channel sales and tourists from picking up the door, Wang Yunhong tried to sell it in the live broadcast room. The sales performance made Zeng Ling Rong sitting aside.

In the kiwi base of Baiyun Village, a large number of products will be sold through the village live broadcast.

"We only have more than 1,000 fans' accounts, and they actually sold 2,000 fruits, a total of nearly 200 pounds." She said, "We didn't want to eat a fat man in one bite, firmly believed that you can sell 200 catties at a time. Tons, constantly attracting netizens to watch our live broadcast. Our village has agricultural products all year round. In this way, we can live and bring goods all year round, and villagers can earn money at their doorsteps! "

Attract the traffic with explosive models, then sell other agricultural products in a long stream, and create more explosive models, which eventually benefit the villagers in the village.

The anchor village secretary of the initial test water has found a long way to find.

Wang Yunhong is the representative of the "Internet Red Secretary" in Yuan'an County. This year, the Yuan'an County Party Committee has vigorously implemented the "100,000" rural rejuvenation net red talent cultivation project in the construction of the "rural version" of the Castle project, and carried out the "100,000" rural revitalization Internet celebrity training class. The discussions and team guidance created the "Internet Red Secretary" represented by Wang Yunhong, Fu Weiwei, and Zeng Qunfang to promote the sales of agricultural products.

In the next three years, the local area also planned to cultivate 10 secretary of the Internet, 100 Internet celebrities, wealthy leaders, and 1,000 Internet celebrities. And drive through the "Internet Red Secretary" demonstration, let more party members and the masses learn to participate in live broadcast sales, create a number of agricultural products "net red" brands in the county, cultivate a number of online goods experts, and help rural organizations, talents, and industries Synchronous revitalization.

A group of villagers in Luyuan Village are cleaning up weeds. Although there is no income, they do very hard for the beauty of the house.

Building Douyin Matrix Net Red Village to incubate "Internet Red"

As one of the representatives of Yuan'an's "Internet Red Secretary", Fu Weiwei, the secretary of the party branch of Luyuan Village, the old county town, is famous on Douyin. Open in May this year.

Of the "two committees" team of Luyuan Village, four members have Douyin, and their positioning is different, and the division of labor is clear.

Fu Weiwei's Douyin shows the daily daily life in the village, and the Director of the Women's Federation Director of the Women's Federation shows the short and daily trivial matters of the parents of the villagers. The Yan Douyin is recommended to the "good family treasure" of Luyuan Village.

These four jitter numbers are all operated. You can see Luyuan Village under different perspectives in clicking in, so that this small village, which has long been famous for its beautiful scenery, has different beauty in short videos. This kind of beauty is not only beautiful. It only comes from the unique natural environment, and it also comes from the leisure of rural life at four o'clock.

The shooting editing of these 4 numbers mainly depends on Meng Yan, a reserve cadre. She has had experience in the short video industry before. Both the editing or the soundtrack is very slippery. "large and luxurious". Based on this, the old county and towns took the Douyin of Luyuan Village as the key incubation project, with a view to creating an Internet celebrity to attract traffic. "At present, my traffic is okay, so our live broadcast will be launched!" Fu Weiwei said. She is very clear about the future live broadcast. "Luyuan Village is the core origin of Yuan'an Yellow Tea. We must make good use of this advantage, rely on 'explosive models' to achieve drainage, and eventually sell other villagers' other agricultural products!"

This summer, the high temperature and drought weather continued to give Fu Weiwei a sense of crisis, and the mood of live broadcasting and bringing goods became more and more urgent.

The beautiful scenery of Luyuan Village attracts a large number of tourists to check in each year, increasing the collective income and villagers' income in the village, and also driven the sales of agricultural products. "But in bad weather, tourists are reluctant to go out. What should I do if I go out? "She said," So we have to open up a new path, and live broadcasting and bringing goods are undoubtedly the best way. "

Not far from the village committee, the old county and Luyuan Village also planned to build a live broadcast base. At that time, the "net red" in Yuan'an County and even the surrounding areas will be invited to settle in. "Flow password". "In the end, Luyuan Village's" Second Entrepreneurship "on the road of" Internet Red Village "is to drive the village to develop greater development and promote rural revitalization!" Fu Weiwei said.

Fu Weiwei's Douyin video screenshot.

Play new height short videos to help grassroots governance

As of September 19, Fu Weiwei's Douyin has released 53 videos, with a likes of 22,000 likes and more than 2 million viewers.

Open her Douyin. Among the 53 videos, there are scenes of the villagers' conferences and interesting things in the village. All the content is daily in the village, but it is refreshing. Things or scenes you have experienced can always cause the empathy of others.

The video of the Douyin Douyin "Lucun Director -Lu Xiaoyuan" was released on August 31, which covers the content of the opening of the villagers' meeting and cleaning both sides of the road.

The incident originated in late August this year. Due to the too many weeds on the roadside and the beauty, the village held a housing meeting. Everyone decided not to use the previous years to pay the excavator to clean up. Clean up weed on the roadside of the villagers' group, and the villagers have reached a consensus on the concept of "a good environment and a happy life".

So in the video, everyone was holding a sickle on the side of the road. "The last time so many people worked together, or more than 30 years ago." The villager Yang Xianju sighed, "I didn't expect to gather everyone now."

After this short video was released, the whole village also caused a huge response, and everyone responded.

In the early morning of September 19, Fu Weiwei was still driving to the village committee. A group of villagers from the Huang family courtyard called, saying that everyone had gathered and prepared to start cleaning weeds. "The previous notice was starting at 9 o'clock. I did not expect that everyone's enthusiasm was ignited by a short video. It came 2 hours in advance." At 11 am, weeds were basically cleaned up. Fu Weiwei, full of wet, told reporters that "It took 3 hours to cut more than 20 acres of land weeds."

Since then, this scene has been made into short videos by Fu Weiwei, and it was sent to Douyin again.有网友称赞：“没有基层干部扎实的功底是绝对看不到这么和谐的画面啊！”也有鹿苑村村民发自内心的自豪留言：“努力把鹿苑村建设成生态美、和谐美、人文美、 The beautiful new countryside of nature! "

In each message, Fu Weiwei responded patiently. Everyone's positive response made her feel the villagers' love for her hometown, and also the improvement of everyone's cohesion. "It can be said that this is the most unexpected gain of playing short videos. This also provides a new idea for our grass -roots social governance. In the future, I will continue to explore this aspect. "

In all videos, the video is impressive. One party member in the video was reviewing: because he secretly burned straw and took the initiative to review his mistakes at the villagers' meeting. "Everyone does not know, but he took the initiative to come up and admit the mistake and review deeply. From his words and sentences, he could feel regret." Fu Weiwei said, "After he agreed, I sent out the video. I also hope that Through this video, other villagers have a warning education role. The effect of a video is much better than other mechanical methods.

Inadvertent moves bring different effects.

Among the fans of Fu Weiwei, not only the villagers, but also the relevant leaders of the old county and Yuan'an County. They all regarded Fu Weiwei and three other Douyin in Luyuan Village as a window to understand the grassroots information. On one occasion, the relevant leaders went to Luyuan Village to participate in an event and talked about some things in the village. As a result, many people at the scene understood the matter. "I didn't report it. As a result, the county and the town knew about the village, which made me unexpected." Fu Weiwei said, "This also gave me greater motivation. A window of the village, as a bridge between the villagers and the village committee, maintains good intentions and play a better effect and greater role in future development! "

- END -