Gen Z's reverse tourism unpopular city suddenly became hot

The "lying flat travel", which is "not planned, does not catch up, does not check in," has become the first choice for young tourists. The cost -effective "reverse tourism" model has begun to be active on various travel platforms.

The data provided by where to go on September 22 shows that as of September 22, the number of nights for reservations for the "Unprecedented City" hotels across the country increased by 30 % from the same period in 2021, and 70 % year -on -year increased. to make. Among them, Gaoxing Hotel's reservation room increased significantly, an increase of 40 % compared to the same period in 2021, 50 % over 2020, and an increase of 30 % over the 2019 epidemic.

Specifically, Heilongjiang Hegang, Shaanxi Hanzhong, Xinjiang Karamay, Hainan Baoting, Qinghai Haidong, Shaanxi Yan'an, Liaoning Liaoyang, Hubei Jingmen, Hainan Wenchang, Heilongjiang Yichun and other places, five -star hotels The annual growth rates have exceeded 3 times, of which Heilongjiang Hegang has increased by up to 7 times, and it is 5 times that of Hanzhong in Shaanxi.

From a nationwide perspective, the niche destinations since this year are concentrated in Hainan, Xinjiang, Shaanxi, Qinghai, Tibet, Hubei, Hunan, Guizhou, Gansu, Liaoning and other places. Except for popular destinations, some "unpopular" tourist scenic spots have gradually been favored, such as Qixianling, Taibai Mountain, Asridi Prairie, Guide Village, Bingzhong Luo Scenic Area, etc.

"At present, long -term tourism still faces many unstable factors. 'Reverse Tourism' has become a wave of travel for young groups. It is expected that the" 11th "holiday niche tourist destination may usher in a new peak of passenger flow." Where to go CMO Huang Xiaojie say.

According to Huang Xiaojie, the young people of generations Z are the main consumption of the current tourism market. For this part of the customer group, tourism is not purely based on the basic foundation of high -speed rail, airplane, five -star hotels such as niche destinations and "unpopular" cities. The facilities are relatively complete and the price is low, which is in line with the tendency of young people's low cost and high value travel.

Regarding National Day tourism, Shanxi Securities pointed out that the OTA platform data shows that the number of orders for National Day travel in the past week has increased by 64%from the previous week; from the Mid -Autumn Festival, National Day tourism has entered a stable growth stage, and the average daily order growth rate exceeds 30% Essence From the perspective of the current product reservation trend, the National Day tourism reservation in half a month in advance is still mainly long -term tourism, and the surrounding local reservations have also entered the heating stage. Data show that the National Day long -distance travel products account for nearly 60%, and the surrounding local products account for 40%. Recently, the epidemic in the Yangtze River Delta has stabilized, which has quickly released the travel needs of the Yangtze River Delta urban agglomeration. From the perspective of the current National Day tourism booking area, after the Mid -Autumn Festival, the Yangtze River Delta leads the National Day tourism market again. From the perspective of long -term tours, the per capita unit price of the National Day air tickets decreased by 5%year -on -year, and the price of air tickets for the Mid -Autumn Festival increased by about 30%. This year, the average flight mileage of tourists by National Day by planes decreased by 3%compared with last year, and the travel distance was further shortened.

Daily Economic News

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