"Filter Food" should not "filter" consumers' trust

Source: China Consumer News

Catering merchants and food platforms to carry out food marketing must abide by laws and regulations, comply with public order and customs, and do not harm the legitimate rights and interests of consumers. The processing of "filter food" for promotion is a short -sighted manifestation, just "doing a hammer to buy and sell", which affects its positive image, and the consequences are unpredictable.

On the food recommendation platform, many consumers have spoken to be attracted to the pictures or copywriting, and the food they eat is seriously inconsistent with the graphics. (According to the report of the rule of law on September 20)

Adding a layer of filter to the food can make the food in the picture look more fresh and delicious. In the words of the line, the food is the first visual feast, and the second is the taste feast. The filter can make the food in the picture look more "lively and fragrant." The purpose of making "filter food", like the "filter attraction", is to attract consumers with excessive beautification.

So, is it false propaganda for the "filter food"? In view of rationally, if the food pictures in the Internet are only consumers to share it by individuals, and from the perspective of photography enthusiasts, beautiful pictures and pictures are repaired. It is not marketing, and it should not be described as false propaganda. For this kind of sharing, you only need to remind the sharing to sincerely share and show the real situation. If you want to beautify the changing food pictures, you should not be overly misleading.

If the "filter food" is a merchant and a food platform, it is an advertising propaganda and shall comply with the relevant provisions of the "Advertising Law" and the Consumer Rights Protection Law. The premise of diversified and personalized publicity is that they do not violate existing laws and regulations, do not cause waste of resources and food waste. If some consumers are deceived by the "filter food" of the online platform, the food they eat is seriously inconsistent with the graphic and text. The relevant departments should be accepted on the grounds of suspected consumption fraud and causing food waste. Those who can be identified as false advertisements should be punished. If such publicity and promotion copy uses "the most", "sealing gods" and "ceiling" and other terms, it also violates the "Advertising Law" to deal with it.

According to reports, in addition to color distortion, more and more merchants and food recommendation platforms use some exaggerated container to install food when promoting food, such as 4 kg of barrels to install coconut water, use milk pockets to install milk tea, and use kimchi jar with kimchi jar. Putting noodles and crayfish, etc., make a lot of food for consumers, but severely shrinks when actual consumption. These behaviors may be identified as fraud. Consumers can require three times the price compensation and have the right to report to the platform and regulatory authorities.

It must be emphasized that catering merchants and food platforms to carry out food marketing must abide by laws and regulations, abide by public order and customs, and do not harm the legitimate rights and interests of consumers. The processing of "filter food" for promotion is a short -sighted manifestation. It is just "making a hammer to buy and sell", which will affect your positive image, and the consequences are unpredictable. Only when the merchant operates in integrity and abide by the law, puts its main energy on improving product quality and service quality, so that consumers can achieve truly affordable and good consumption experience, can they truly enhance the brand's reputation and promote the healthy development of their own and platform.

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