Huang Xiaoping, the founder of Rui Shida: Dream Chase of the Hunting Fighter

[Opening the column] Human resources service industry is an important carrier for implementing the strategy of power and employment priority. It is of great significance for promoting social employment, better exerting the advantages of human resources in my country, and serving economic and social development. Since the 18th National Congress of the Communist Party of China, my country's human resources market function has become increasingly enhanced, the human resources service industry has flourished, the industry scale has continued to expand, and the service products have continued to be enriched. Power, continuous improvement of people's livelihood, and promotion of high -quality development have provided strong support. In the past ten years, a number of benchmarking figures that lead the development trend of the industry have emerged in the human resources service industry in my country. As the 20th National Congress of the Communist Party of China is about to be held, the China People's Society Media Firing Media Center has planned to launch the new leader of the dialogue industry and develop a new direction for the development of the pulse to develop the pulse. "The theme series reports, gathers the" brain "of the national human resources service industry think tank, and observes the changes in industry people, industry affairs, and industry feelings.

Series report third

Reporter Deng Yu, a reporter from China Renren News Agency

"Yong climb the peak to the future and go hand in hand to the world stage." This "Pursuit of Dreams", which condensed the core team of Rui Shida's core team, has sang many times on different occasions. From the guards who defended the country to the fighter who competed the hunting ground, from the new Internet people from scratch to the dreamer of building a world -class talent service company, Huang Xiaoping lit a candlelight for his life, and it was thousands of thousands of people. Elite talents guide the direction and match the "maid's home".

The human resources industry is under the peak season of "gold, nine silver ten", and Huang Xiaoping is as busy as ever. He first participated in the China International Services Trade Fair, and learned before the Mid -Autumn Festival and learned that Hangzhou and Changsha had two branches, and then rushed to Suzhou for business trips. In the gap between Ben Po, he shared the entrepreneurial journey, industry observation and future insights with reporters.

Do a good job of "people"

The headhunting industry originated in New York in the early 20th century, and it was the last 30 years to enter China. Reform and opening up has spawned a large number of emerging enterprises and created a large number of high -level talents. In the past, many conventional recruitment methods were difficult to meet this. The booming Chinese headhunter market came into being.

In 1982, Huang Xiaoping was born in a remote small mountain village in Luzhou City, Sichuan Province. After graduating from high school, he went north to join the army's anti -air defense brigade. Military career has many positive impacts on Huang Xiaoping's later life and career: hard training has given him a good body, and the standardized management system helps him develop the habit of strictness in his own discipline. style.

In 2003, Huang Xiaoping retired to Beijing for study. He was self -study and other skills under the call of the Internet, and met his wife who worked at a headhunter company at the time and began to contact the Internet recruitment and human resources service industry. Huang Xiaoping found that the domestic headhunter industry at that time was very scattered, and few companies could develop large -scale. "I want to combine the Internet and the headhunter industry to innovate in management mechanisms and technical operations."

In May 2008, 26 -year -old Huang Xiaoping and his wife founded Ruishi Fangda. Three months later, the US subprime mortgage crisis triggered a global financial crisis. Enterprises recruited or suspended or canceled, and the entire headhunter industry encountered a dark moment. At the beginning of his business, Huang Xiaoping loaned 40,000 yuan from banks to share the office room and printer with another company. The couple went out to run customers every day. It was not until 2010 that the company's operations gradually went to the right track.

Some people say that the headhunter industry is actually a "person" business. Due to the low cost of entrepreneurship, a few people can often open a company. But because of this, many headhunting companies themselves will experience the loss of high -quality talents and fall into the strange circle of "recruiting people -cultivation -lost people". "The core reason is that it is easy to produce 'fission'. Many people will choose to do single after being familiar with the workflow, followed by a slightly large -scale challenge in management." Huang Xiaoping admits.

To solve the problem of distribution of employees, transform the traditional "boss+employee" relationship into "platform+individual" model, perhaps the key to cracking the dilemma. The broad -scale reform began to start in the internal start of Ruishi Fangda, and a new set of CPM cross -partners mechanism was implemented. Huang Xiaoping introduced that the new mechanism encourages old employees to actively help new employees grow, and linked salary and bonuses to the level of net profit of revenue. Not only retains many outstanding employees with entrepreneurial ideas, but also always inspire them to create greater value.

Short -term is impact, long -term opportunities

After the test of the financial crisis, Huang Xiaoping's company ushered in a 10 -year period of gold. Up to now, Ruishi Fangda has opened nearly 200 branches in 76 cities across the country. More than 50,000 companies have chosen to cooperate with them. The success rate of talent recruitment and signing has exceeded 80%.

At the beginning of 2020, the epidemic of the new crown pneumonia was outbreak. Many companies adopted online office and other non -meeting methods to work together to challenge the headhunting industry to visit and maintain customers on a regular basis. At the same time, the demand for talents in e -commerce, games, medical care and other industries has risen rapidly, and talents such as Internet marketing, data analysis and user operation have become hot, and new opportunities are quietly sprouting.

"Most of the current customers come from the field of new energy, new materials, biomedicine, and semiconductor chips. Many senior headhunters are knowledgeable, chemical, and biological knowledge. Otherwise It is said that in addition to the psychological construction of the home office team of the quiet city, it is also necessary to organize outstanding team sharing experience, and timely adjust the customer industry structure to recruit more newcomers to inject vitality into the team. In order to solve the problem that it is difficult to advance across regional orders, Rui Shida adopted a joint delivery mechanism. As early as 2011, Huang Xiaoping realized that the company must have its own IT system. He has played the advantage of the Internet company as a product manager, leading the team to work overtime to focus on the service process and customer resources on the platform. Relying on this RNSS system, local employees can be enough to assign colleagues from other cities to complete the order. This "decentralized" working method greatly improves the efficiency of work and allows Rui Shida to seize the dividend brought about by the industry's change. Essence

In 2014, the size of my country's headhunting market was 40.41 billion yuan, and this figure became 100.79 billion yuan by 2018. Since 2003, a series of policies that encourage the development of the headhunting industry have been introduced one after another, and industry management has become more standardized. In November 2021, the Ministry of Human Resources and Social Affairs and other departments jointly released the "Opinions on Promoting High -quality Development of the Human Resources Service Industry in the New Era", which proposed to focus on the development of headhunting services and improve the market -oriented quotation mechanism through headhunting institutions.

Huang Xiaoping believes that this marks the first national recognition of the headhunting industry. "After the" Opinions "was introduced, enterprises and institutions have recruited talents through headhunting, and the market size has expanded rapidly. Relevant policies and measures have also been promulgated in various places, including rewards, rent subsidies, and policy support." Private equity investment, industrial capital, and government guidance funds have begun to set their sights on the headhunting industry. In June of this year, Ruishi Fangda received 100 million yuan in financing led by CCB Trust and Shandong State -owned Assets. Essence

Enterprises need "altruism" to long -term

Japanese entrepreneur Kazuki said that by the encouragement of "the wind of altruism", companies can break the waves. Huang Xiaoping believes that entrepreneurs usually go through three stages: let themselves and their families live a high -quality life; unite a group of people with common ideals to open up great causes and return to society; promote social progress through faith and persistence in the future. To this end, he has a deep insight into many social phenomena that seem to be unrelated to the industry.

Not long ago, "China Older Talent Network" just attracted widespread attention, and Huang Xiaoping was no exception. In fact, he raised the problem of the transportation of elderly talents at the 2017 UN sustainable development goal dialogue conference. "In 2016, when I went to Japan to investigate, I found that many 70 or even 80 -year -old people were still driving a taxi. I believe that the" silver -haired family 'is definitely a gold mine to be developed. They are all very good. They are flexible in working hours and can provide intellectual support for enterprises and solve complex and difficult problems. "Huang Xiaoping said that Ruishi Fangda will continue to cultivate in the" silver -haired "talent market and promote the flow of elderly talents globally.

Affected by the epidemic in the past two years, the difficulty of employment in college graduates has become more prominent. Faced with the current situation of large enterprises, in addition to the "postgraduate entrance examination fever" and "testing of public fever", many students set their sights on their startups. "Choose the right track first, and then choose the enterprises. Of course, it is best to go to large companies, but the small companies on the correct track may be more than the major opportunities in the sunset industry. Fresh graduates should take learning opportunities and growth The space is placed first. "Huang Xiaoping gave his suggestion.

Right now, the new first -tier cities have gradually become a new choice for many young talents. Huang Xiaoping said that Rui Shida is closely following this trend, allowing the internal partners to lead the branch to all parts of the country to open branches and leaves. 12 new companies in July, 2 newly opened in September, and planned 8 new plans in October ... The branch will expand everywhere with local leading enterprises, universities or vocational colleges to enter the Human Resources Industrial Park Join the industry associations or industry and commerce federations to integrate as much as possible to provide high -quality services for young talents and economic and social development.

Facing the future, Huang Xiaoping feels that doing things and promoting industry progress is the mission that an entrepreneur should shoulder. "I hope to gather more young people with dreams and create a greater career together." Huang Xiaoping said, "Ruishi Fangda will be a respected world -class talent service company in the future, advocating science and technology and professionalism, and large -scale , Specialization, capitalization, digitalization, and internationalization. "

(Intern Zhao Xiaodan also contributed to this article)

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