Public opinion attention: The special rectification work of the Ministry of Culture and Tourism to carry out private "attractions"

In recent years, some places have not permitted the "attractions" without relevant departments, and illegally provided tourists with tourists and carried out tourism business activities in violation of regulations. The people reported strongly. In September, the Ministry of Culture and Tourism issued the "Special Rectification Work Plan for Steel Scenic Spots", and held a video conference on special rectification work, requiring localities to conduct thorough investigation and rectification. After the release of relevant information, it has aroused widespread attention and discussion of public opinion.

Picture source: Screenshot of the official website of the Ministry of Culture and Tourism

1. Analysis of public opinion statistics and trends

According to the public opinion monitoring system of China Cultural Media Group, from 0:00 on September 7 to 14:00 on September 22, there were 4,256 related information about the "Ministry of Culture and Tourism's Rectification 'Scenic Spots'", including 1658 clients, micro -micro 1239, WeChat 712, 501 websites, 98 videos, 32 interactive forums, and 16 numbers. From the perspective of media channels, clients and WeChat are the main channels for the spread of public opinion information. The client information accounts for 38.96%, and the amount of Weibo information accounts for 29.11%.

Figure: Public opinion follow the trend chart

It can be seen from the trend chart of the public opinion incident. On September 8th, the Ministry of Culture and Tourism held a special video conference on the special rectification work of private settlement of the "attractions" issues, deployed a three -month special rectification work, and then related public opinion began to ferment. To reach the first public opinion peak, the heat has gradually declined. On September 14th, the rule of law daily issued a document "Private" Scenic Spots "urgently needed to be governed together, which attracted the attention of netizens. The relevant heat continued to rise and reached the second public opinion peak on the same day. On September 19th, the rule of law daily issued a document "" "Turn on the qualified online celebrities" in accordance with the law ", and China Daily issued a document" The Ministry of Culture and Tourism Printing the "Steads" question " Discuss reaching the apex, the maximum real -time public opinion information was 1308, and the popularity of public opinion has declined.

2. Media view

Many media have published different views from different angles on the "Stepper" of the Ministry of Culture and Tourism.

First, the lack of benefits, insufficient supply, and lack of supervision are the main reasons for the savage growth of privately setting up "attractions"

The China Tourism Daily issued "Fighting combined fist attacks to ensure the effectiveness of" scenic spots "to achieve effective results" stated that the reason why private "attractions" are common and repeatedly banned, there are three main reasons. The first is the drive. Enterprises, scenic spots and local people with better tourism resources have seen business opportunities. They are profitable, making money to make money, and set up "attractions" to solicit business. The second is insufficient supply. Existing attractions are difficult to meet the diverse needs of tourists, such as current popular adventure fever and camping heat, resulting in some private "attractions" being developed and operated. The third is the lack of supervision. The "scenic spots" problems are mostly in hot scenic spots and its surrounding areas, but the scenic spots have no law enforcement power. This issue involves multiple departments such as industry and commerce, housing construction, urban management, culture and tourism. It is often multi -managed in actual work, which is difficult to form a joint force.

Second, the "attraction" of the Ministry of Culture and Tourism to rectify the private settlement is the needs of protecting ecological resources and maintaining tourists' rights and interests. It is conducive to promoting high -quality development of tourism.

The Workers' Daily issued a document "Private" Scenic Spots ", and there are many hidden dangers. Specifically, the" attractions "of privately set up privately do not meet the requirements of resource protection, ecological protection and cultural relics. In terms of tourism services, privately setting up a "attraction" is likely to have safe loopholes due to the conditions that do not have regular scenic spots. In addition, the tourism services of privately setting up "attractions" are often irregular, which may breed behaviors such as false propaganda, deceiving customers, and other behaviors, thereby destroying the order of the tourism market and harming the legitimate rights and interests of tourists. It can be seen that the Ministry of Culture and Tourism to carry out special rectification on the "attractions" of privately setting up the problem of protecting resources, ecology and cultural relics, the need to promote the healthy development of tourism industry in various places, scientific supervision, and standardize the order of tourism market. The dignity of regulations and the must protect the legitimate rights and interests of tourists.

Third, it is recommended that the method of combining and blocking and the treatment of specimens and the treatment of specimens will ban the "attractions" that do not meet the requirements in accordance with the law.

Hebei News Network issued a document "Bringing Records |" Steads "should be combined with" spots of private settings ". On the one hand, for those so -called" attractions "that do not meet the relevant requirements and have huge security risks, and the ecology that destroys the ecology, of course, it is necessary to resolutely resolutely follow the law to resolute ban. At the same time, on some network platforms, there are a large number of articles such as "unprooped scenic spots", "recommendation of wild scenic spots" and "niche tourist destinations". For such publicity and promotion, the platform should be investigated and verified in a timely manner. On the other hand, for the "scenic spots" that are relatively complete and services that meet the ecological environment assessment and safety requirements, they may wish to urge them to "transform and upgrade", and improve the tourism supply capacity of the people through regularized transformation to better meet the tourism needs of the masses. The Rule of Law Daily issued a document "" Turn on the qualified online celebrities "in accordance with the law" stated that Zeng Zhenfeng, a researcher at the Law Research Institute of the Chinese Academy of Social Sciences, said that for some facilities and services, a private "attraction" ) For example, if you meet the conditions of ecological protection and safety facilities, plan and environmental assessment, the development and construction of statutory procedures will become regular scenic spots. For some private "scenic spots" that do not meet the requirements of regular scenic spots, such as those who cannot meet the basic safety needs and damage the ecology, they are severely banned in accordance with the law, and the responsible persons are held in accordance with the law.

Fourth, the "attractions" of the governance of privately need to cooperate with various parties and promote the advancement, so as to realize the joint governance and sharing goal of the rule of law Daily issued "Private" Scenic Spots "urgently need to be governed together. Grasp the rectification and ban, take the first hand to collect and transfer, take the initiative to innovate the coordination mechanism of work, increase the efforts of simplified administration and decentralization, reduce the intermediate link, and reduce the cost of "attractions" for private settings. As a scenic area, we must consciously compare the requirements of the "attractions" of self -correction and self -correction, and implement it for a limited time. At the same time, do a good job of market research and seeking tourists, promote the reform of the supply -side supply side of tourism, and timely increase and update tourism projects. For tourists, try to avoid falling into the consumer routines and traps of privately setting up "attractions" because of greed and cheapness. When encountering a private "attraction" to deceive customers, you must also dare to report to defending rights. Only in this way can we clearly clear the government, market, consumers and other parties from the source, and return to their positions, and achieve common governance of privately setting up "attractions" in each position.

3. Internet users' point of view

After summing up the views of the "Scenic Spots" of the Ministry of Culture and Tourism, it was found that the views of the Internet users' views were found that they were mainly divided into the following categories:

Figure: Internet users comment distribution map

First, the "attraction" of the Ministry of Culture and Tourism has highly recognized the "attraction" of the Ministry of Culture and Tourism. Such comments account for about 45.63%, typical netizens commented as follows:

@: Praise it for the Ministry of Culture and Tourism.

@Foro × 6: Check it!

@201 201901: This can be available.

@: Must be cleaned up. More and more places have become toll attractions, and tickets are getting more and more expensive.

The second is to call for a multi -party force to increase the rectification of the chaos of the "attractions". Such comments account for about 41.29%, typical netizens comment is as follows:

@AA: Purify the tourism market to achieve higher quality, sustainable and safer development of tourism!

@168: Increase the tourism market for rectification and create a good tourist environment in order to make more people want to travel.

@2517324250362: Improve the environment of the scenic area, and the departments coordinate the service of good scenic spots. Create a good environment.

@45232003859: It should be thoroughly inspected and rectified, issued permits, and related procedures, project names, scope of activity, guidelines for full travel maps, safety instructions, special equipment for safe operation, quality inspection report and other related documents and materials are publicized in the publication and materials. At the entrance, transparent, rationalization, and fairness. And provide rescue and other service calls.

Third, he expressed disgusting the chaos of the private setting of "attractions". This type of comment accounts for about 13.08%, and typical netizens comment is as follows:

@陋: privately setting up "attractions" is equal to robbery.

Fourth, public opinion review

A few days ago, the Ministry of Culture and Tourism released news. September to November this year carried out special rectification work of private settlement "attractions", and issued the "Special Rectification Work Plan for Special Remediation" in the "Special Remediation of Steels". Places or areas, illegally provide tourists to provide tourists with tourism services, carry out tourism business activities to rectify, and investigate related issues.

The so -called "private setting" attractions, that is, without the statutory procedure and the attractions set up by the relevant departments' approval of permits. This includes unlicensed operations, unlicensed high -risk tourism projects, private construction tourism facilities, false publicity, etc. The chaos of the "attractions" in private is not only harmful to the ecological environment, but also a safe loophole due to the conditions that do not have regular scenic spots, thereby harming the rights and interests of tourists. In August of this year, the sudden flood in Longconggou, Longmen Mountain Town, Pengzhou, Sichuan, caused a tragedy of 7 people to die. In view of this, it is imperative to rectify the "attractions" of privately to standardize the tourism market and promote the legalization and compliance operation of attractions.

In addition, netizens have also praised the "attractions" of the Ministry of Culture and Tourism to rectify the private settlement of privately, and believe that the harm of privately setting up "attractions" cannot be underestimated. Development.

The chaos of the "attraction" of privately requires the right medicine, multiple parties, and multi -pronged approach. On the one hand, relevant departments need to compact the main responsibilities and further strengthen supervision; on the other hand, major tourism companies should improve their legal awareness, comply with relevant regulations, regulate the business behavior of enterprises, and resolutely eliminate privately set up "attractions" and other behaviors. At the same time Active the needs of pulse tourists to provide more formal tourism products and services. In addition, consumers should also polish their eyes, enhance their awareness of risk, and eliminate hunting behaviors. Do not blindly follow the trend of the so -called Internet celebrity "wild scenic spot" and "unsally developed scenic spot". It is believed that with the joint efforts of all parties, the "attraction" behavior will be effectively curbed. (Research Institute of China Cultural Media Group)

Responsible editor: Nuan Nuan Second Trial: Tang Zhicheng Third Trial: Zhao Ting

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