"Tourism+" "+Tourism" Qinhuangdao builds a new highland for the cultural tourism industry

【Welcome to the 20th】

On September 22, the city held a press conference on the cultural tourism industry of "Yingqing Twenty Greeting Industry". As follows:

Wang Haidong

Qinhuangdao Tourism, Culture, Radio, Film and Television Bureau 2 -level investigator

Ladies, gentlemen, news media friends:

good morning guys! I am very happy to meet friends in the media here and introduce the development of the cultural tourism industry in Qinhuangdao. First of all, I would like to express my heartfelt thanks to the media friends of the media for their long -term care and support for Qinhuangdao's cultural tourism work!

The cultural tourism industry is the Chaoyang industry. Qinhuangdao has deep cultural heritage, unique resource endowment, good industrial foundation, obvious advantages in the development of cultural tourism industry, bright prospects, and great promise. In recent years, we have taken the construction of international first -class tourist cities, in -depth promotion of the construction of the national tourism demonstration zone, adhere to the cultural and plastic tourism and travel to the text, and make every effort to build the cultural tourism industry into a happy industry that satisfies the beautiful yearning. Charm industries, superior industries that stimulate urban vitality, and pillar industries for building international first -class tourist cities, continuously build new advantages in the high -quality development of the cultural tourism industry, and continue to improve cultural soft power, tourism attractiveness and urban influence.

At present, the number of cultural enterprises above designated size reached 59, and annual operating income exceeded 3.6 billion yuan. There are currently 32 scenic spots, 20 stars, 20 stars, 213 travel agencies, and 3613 tour guides in various languages. Cultivated and created 11 provincial cultural industry demonstration parks and bases such as the Great Wall Cultural Industry Park of Shanhaiguan, Zhongrui Design Port and other provincial -level cultural industry demonstration parks, and 3 municipal cultural industry demonstration parks and bases in Luolong County Hebei Zhongshu Agricultural Technology Group Co., Ltd. 1 grade tourism and leisure district (1984 Cultural and Creative Industrial Park), 3 provincial tourism leisure shopping districts (Jiji Agricultural Dream King Guoji Jiji City, 1984 Cultural and Creative Industrial Park, Ana), Shanhaiguan Scenic Area Civilized tourism demonstration unit. The city was selected as "2021 Cultural Tourism High -quality Development City", and Beidaihe Binhai Tourism Resort was awarded the provincial tourist resort area. Beidaihe District and Shanhaiguan District have been approved by the national tourism demonstration zone, Beidaihe New District and Changli County have been approved by the provincial -level tourism demonstration zone.

The first is to adhere to the "project as king", and the construction of cultural tourism projects is strong. Since the beginning of this year, the city has planned to implement 40 cultural tourism projects, and its investment was 1.84 billion yuan from January to August. The investment in fixed assets in the cultural travel industry increased by 108.2%year -on -year. The implementation of major cultural tourism projects, the construction of the Great Wall National Cultural Park (Qinhuangdao Section) has been promoted at a high quality, and the "No. 1 Project" of the Hebei Section of the Great Wall National Cultural Park -Shanhaiguan China Great Wall Museum (tentative name) main structure has been successfully capped. The new high -end cultural tourism projects such as chaos and the Marriott Hotel, Marriott Hotels, etc. have become online celebrity punching places. The construction of new formats such as Yutian Town and Ruhai Hai has been promoted solidly. Implementing the upgrading operation of the tourist attraction, the new ropeway project of the Zushan Scenic Area invested 110 million yuan has passed the acceptance, and the pigeon nest park has invested 13 million yuan to enrich the format of parent -child parks, theme homestays, etc. Complete the renovation and upgrading, and welcome guests. Scenic areas such as Jiayuan Garden, Hongxing Iron and Steel, and other scenic spots are included in the creation sequence of national 4A and 3A scenic spots.

The second is to deepen integration and development, and the supply of tourism products continues to optimize. Relying on rich cultural tourism resources, actively develop multi -format products, and vigorously promote the cross -border integration and collaborative development of cultural tourism, agriculture, industry, and recreational industries, continuously extend the industrial chain, product abundance and quality to a new level, and initially formed formed Binhai vacation, Great Wall culture, mountain tourism, rural leisure, ice and snow sports, hot spring health, research experience, red tourism, maritime sports, leisure fisheries, cruise and tourism and other formats with diverse and rich connotations. A number of new industry scenic spots and characteristic districts such as Valley, Anya, Azure Coast, and West Port Garden. There are more and more "cultural tourism menus" categories and more and more colorful. The "micro -tourism" and "micro -vacation" products are increasingly richer. Night tour, night show, night banquet, night purchase, night entertainment, night stay and other night economic products are frequent. With the tourist consumer gathering area, Shanhaiguan Ancient City, Shitang IN Lane, Hongshi Road, and Qinhuang Lane became a hotspot of consumption, and the city's camping site reached more than 20. Since the beginning of this year, we have hosted the 2022 Qinhuangdao Tourism Products Innovation and Creative Competition for the first time, which has continued to guide and encourage cultural tourism enterprises to introduce new, increase connotation, and enhance services. Since the start of the game, a total of 29 tourism innovation products have been launched, which has further activated the tourism market. "Tourism+" and "+Tourism" is becoming a new engine for the expansion and upgrading of the industrial system, and has injected strong momentum into the construction of international first -class tourist cities.

The third is to stimulate cultural vitality, and the cultural temperament of the city is constantly improving. Literary and artistic innovation is increasingly prosperous. The World Tourism Performing Arts such as the World · Pickling "and achieved good market effects. The public cultural service system is becoming more and more perfect. There are 8 public libraries in the city, 8 cultural museums, 101 cultural stations, 20 museums and memorial halls. The station reaches the standard of three levels. Cultural and benefiting people's activities is rich and wonderful. Since the beginning of this year, a total of 6,500 cultural Huimin Card and 8,9700 cultural Huimin coupons have been issued. The Ninth Mass Culture and Art Festival has been held. It will realize brand -oriented and normal performances, presenting a series of wonderful performance programs for citizens and tourists. The cultural life of the masses is more colorful and quality. Non -genetic inheritance innovation has achieved remarkable results. There are 5 national intangible cultural heritage, 40 provincial -level items, 112 municipal levels, 373 county -level, 678 non -genetic inheritors, 1 provincial traditional craft workstation, poverty alleviation, poverty alleviation There are 5 employment workshops, and the "non -heritage of the Great Wall at the foot of the Great Wall" event for two consecutive years. Traditional food and techniques such as pot and shell carving successfully converted into characteristic and rich people, and non -heritage resources accelerated to economic resources. The fourth is to strengthen digital empowerment and accelerate the upgrade of cultural tourism products. The "Cultural Tourism Service Cloud Platform" of the two levels of the city and county, continued to launch the "cloud" enjoyment of cultural meals, continuously enriched the "cloud performance", created the "cloud viewing exhibition", promoted the "cloud communication", and promoted the high -quality performance in the Great Wall New Media When the platform was broadcast, a series of online AR panoramic exhibitions such as the "Urban impression -Qinhuangdao Old Photo Exhibition" were introduced to guide the Wenbo unit. Essence Accelerate the construction of smart tourism, upgrade the "Le Qin Emperor" platform, and launch "Cloud Travel · Qinhuangdao", draw a series of electronic hand -painted maps such as the map of Qinhuangdao, key scenic spots, and food maps. Shanhaiguan Scenic Area, Qinhuangdao Wildlife Park, Pigeon Wo Park, and Ji Fa Agricultural Dream Kingdom was awarded the province's smart scenic spot demonstration sites. Continuously enrich the digital products of cultural tourism, the Shanhaiguan Scenic Area and Zushan Scenic Area launched the scenic area digital collections, creating a scientific and technological charm tourism product such as the Great Wall Situation of the Great Wall of Guan · The Great Wall of the Great Wall, the charm Hongxing Industrial Cultural Park Scenic Area immersed steel production experience hall.

Fifth, create a benchmark for quality, and the tourism elements achieve quality and capacity. Focusing on the "specialty" to build a tourist map of tourism, the food cultural characteristics districts such as Qinhuang Alley, Funing Lantern Lane have become citizens and Internet celebrities. Focusing on "living and taste" to improve the quality of accommodation, with high -quality hotels and boutique homestays as the starting point, well -known hotels such as the Mediterranean, Alcadia, Marriott, etc. have been introduced, and a number of Qinhuangdao characteristics are cultivated by Guixu and Peach Blossom Tree. Boutique homestays, there are 1 nationwide homestay and 13 homestays. The 2022 Tourism B & B short video contest was held to fully reflect the resources and characteristics of Qinhuangdao's high -quality tourism homestays. Focusing on the establishment of a "Qinhuangdao Gift" brand around "buying valuables", tourism products and cultural and creative contests have been held for many years, forming 6 major series and more than 1,200 special tourism products such as "Gifts of the Sea".

Sixth is to help rural rejuvenation, and rural tourism comes out of "fruitful fruits". With tourism empowering rural rejuvenation, rural tourism has achieved multi -bloom. Villages that have carried out rural tourism in the city have developed to more than 90, successfully created 4 key national rural tourism villages, 14 provincial rural tourism key villages, and created Huaguo Mountain Village A number of characteristic rural tourism villages such as Huachang Village. The city's tourist homestay (farmhouse) has grown to more than 2,800 households and more than 70,000 reception beds. For many years, rural tourism festivals such as Qinglong official "Lihua Festival" and Shanhaiguan "Great Cherry Festival" have been held, creating a number of boutique rural tourism routes such as spring rhyme Great Wall, rural pastoral journey, picking and leisure journey.

Seventh, focusing on brand marketing, urban brand image is increasingly prominent. Continue to launch urban image advertisements in CCTV, filmed "Different Qinhuangdao" tourism promotional video, successfully held the first "Belt and Road" · Great Wall International Folk Culture and Art Festival, and held the "Qinhuangdao Winter" tourism culture season and Changli Wine Festival for many years. , "February 2nd Dragons", Beidai River Round Sliding Festival, "Qinhuangdao Sailing Season" and other series of festivals event activities, "Qinhuangshan Sea · Four Seasons Tour" tourism destinations and influence have significantly improved.

In the next step, we will rely on the two core resources of Binhai Tourism and Great Wall Culture to continue to deepen the structural reform of the supply -side supply side of cultural tourism, adhere to the "world vision, international standards", promote "tourism for the people, culturally cast souls", and strive to promote cultural tourism tourism Integration, quality improvement, element intensive, open cooperation, build a global full -season full -time tourism development pattern, realize the city's cultural tourism industry "go to the mountain, go down the sea, enter the village" In the new highlands of the cultural tourism industry, we will bravely create a new peak of the quality of cultural tourism, help the construction of international first -class tourist cities, and present the 20th National Congress of the Party!

Okay, the above is all the content I introduced, thank you all!

A reporter asked

Great Wall New Media Reporter

We understand that Ania organized thousands of cultural and artistic activities all year round. It is called the sea of ​​humanities in the north. Why did you choose culture and art as an important construction content? What is the future development plan of Ania?

Guo Shaoxin

Joint General Manager of Anya Culture Company

Thanks to this reporter for asking. From theater festival, music festival, movie week, to large and small festivals and community activities, Ania is produced around high -frequency content around culture and art. Because we believe that the investment of hardware is always the end, but the pursuit of human spirit has no end. Culture and art is the source of living water. Only by maintaining the pursuit of art and beauty, can the community vitality forever. From the beginning of the establishment, Ania has been composed of owners of different identities and different backgrounds. They have architects, radio anchors, writers, and musicians who have become partners and co -founders of community culture. For them, participating in a cultural festival together, enjoying a concert together, and climbing on the stage of the drama is a window to share personal interests with the world and show dreaming life. This is the logic of sharing. To meet new friends, feel the intimate relationship between people, and immersive community atmosphere. This is the logic of experience. In the end, we use the mature cultural soil of the community to attract more artists and art institutions to participate in the co -construction of the community to form a benign interaction and cycle. This is the logic of the content -and we can maintain high -intensity content output s reason.

In the development time of about 9 years, Ania slowly accumulated a lot of high -quality partners. From the fashion brand Louis Vuitton, to the one -way space of the bookstore brand, Dangzhuang Bookstore, art institution UCCA, film company China Film Group, etc. The span is extremely large and covered with wide coverage. On the other hand, in the process of colliding with them, we benefited a lot, and began to realize that the road from the sea of ​​humanities to the creative capital still faces many challenges and requires more precipitation.

The process of building the north coast of Ania is the process of echoing this demand. From the various parties such as space planning, cultural activity organization, business introduction, and park operations, we have conducted more comprehensive and detailed considerations to make younger and more creative seaside towns a reality. Fresh content allows culture to truly enter life and nourish people's hearts. Today, the north bank of Ania has been seen. Liu Yichun, Dong Gong, Zhuang Shen, Sakamoto Yicheng, Shui Yanfei and other outstanding domestic and foreign architects continue to give play to our space construction. , River Park and other supporting facilities, leave sufficient imagination for the occurrence of various activities. In a wide and bright, complete space, inspiration and creativity can grow up, while Ania International Culture Company will be for them for them. Retone the protection to escort. It is hoped that in the near future, Ania will settle in the settlement of the creative industry in Beidaihe New District, and exerts its own strength.

Qinhuangdao Evening News reporter

The Yutian Qili Sea Resort is a new format project that has received much attention this year. What are the characteristics of the future format of the project?

Wang Ze Duan

Chief Brand Officer of Qinhuangdao Qilihai Yufitian Tourism Development Co., Ltd.

Thanks to this reporter for asking. Yutian Qili Sea Resort is the first resort in Beidaihe New District. The project covers an area of ​​2,400 acres as a whole. , Fishing culture, parent -child research, hot spring health, leisure and entertainment, a new one -stop tourism vacation destination characterized by "deep immersion and multiple experiences". project". In terms of business layout, the Yutian · Qili Sea Resort contains five major sections: Yutian Yaju (hotel+stay), Yutian Zhenxuan (seafood market, global specialties and local food), Yutian Charm Night (Night Tour Performing Arts Arts Arts +Scenario Business Street), Yudian Huanyu (terraced field flower sea, fishing and shrimp, non -heritage culture, drama water park, parent -child camp and ecological farm), Yutian Yue purchase (fish field creation, cultural and creative products and third -party brands To. In order to enrich the night tourism market in Beidaihe New District, Yutian has created the "Night Tour+" model, complementary to other tourism projects in the region. The "Night Tour+" model of Yutian is a composite format created by a wealth of night vacation projects, adding daytime leisure and entertainment projects. After completion, the day and night of the Yutian · Qili Sea Resort will show completely different feelings. The fishing fields during the day reflect natural and vitality, and the fish fields at night are the expression of joy and release. The development of night shows, night play, night banquet, night flight, night stay and night bubble six night product lines are focused on the development of tourist products:

The first is Yexiu. The theme of "Fisherman's World" in Yu Tian's night travel performing arts invites the domestic head night travel performing arts creation team to create a large -scale cultural tourism performing arts on the Fisheries World and Minds on the Future Drama Island of Yudian. Tourists have experienced "the world of fishermen" to find the "ideal realm" in their hearts. The entire interpretation form can be summarized as "adventure", "strange realm" and "wonders", including cross -field drama, immersive scenes and multi -dimensional media art, wonderful visual effects, rich interactive acting arts, so that the audience will instantly make the audience instantly. Can be immersed in the dream plot.

The second is to play at night. Yutian has also created a colorful night play project for tourists. At night, you can enter the blocks to participate in various micro -performing arts, experience the fun of playing at night in the Water Park, and the wonderful night and night water of the educated marine museums. Special activities such as war. The third is the night banquet. When the lantern was at the beginning, the Yutian opened the night banquet. The 700 -meter commercial district was located in various food restaurants and stalls. The ingredients were mainly seafood. Yutian's own 5400 acres of national marine pastures directly supply the freshest high -quality affordable seafood daily. It is now selected and processed on the spot. All brands have been strictly selected, adhered to cultural inheritance, tapped regional folk characteristics, and continued to innovate. Tourists can also participate in the process of processing processing while enjoying deliciousness.

The fourth is night navigation. Yehang is another characteristic of fishing fields. Tourists can take various sightseeing boats to enjoy the fishing fields in the water curtain light and shadow.

Fifth, night stay. Yudian has a variety of accommodation products, parent -child resort hotels, fashion capsules, and 36 homestay clusters composed of 36 courtyards. In the design of the homestay, the model of one hospital and one product is used to create a personalized accommodation experience for tourists. Each small courtyard has different themes, forming a homestay+red wine theme, a homestay+couple theme, a homestay+music theme, a homestay+Mediterranean style theme , Homestay and B & B+the theme of going to the sea.

Six is ​​night bubbles. Yutian's hot springs are adopted from a 700 -meter -underground hot spring belt. The temperature of the outlet has reached 55 ° C, which is rich in a variety of beneficial elements. It is also a great choice to blow a slightly cool sea breeze at night, soaking a hot spring, letting the body and mind completely relax and washing the fatigue for a day.

During the day, Yudian also prepared various leisure projects for tourists. It can be said that the fish field is diverse and multi -faceted. Such a fishing field deserves everyone's expectations.

Netease News reporter

We have paid attention to the transformation and development of Shougang Racing Valley for four years. What products and formats have been formed? Under the normal situation of the epidemic, which measures have continued to promote the transformation and development of the racing valley park and help Qinhuangdao Cultural Tourism Industry?

Flood

Minister of Planning and Development Department of Qinhuangdao Shougang Valley Development Co., Ltd.

Thanks to this reporter's friend to pay attention to our first Steel Racing Valley, I want to answer this question from the following aspects:

The first is that Suggainstairs Valley is in 2018. Shougang Group Station is located in the context of the coordinated development of Beijing -Tianjin -Hebei. It serves Qinhuangdao City to build an international first -class tourist city function positioning and take the lead in the strategic structural adjustment project made by Qinhuangdao Shouqin Company. Adhering to the spiritual purpose of Shougang's "dare to take responsibility, dare to innovate, and dare to be the world", with the high attention and support of the municipal government and the Harbor District Government, we will fully promote the transformation and development of Shougang Racing Valley. Create a demonstration base of the Northeast Asian Automobile Sports Cultural Industry and jointly cultivate a new growth pole of the economic development of Qinhuangdao.

Second, Shougang Racing Valley is a project that is transformed and developed by steel metallurgical enterprises. Planning, design and development and construction in the kilometer, make full use of the steel industry relics, invest in 800 million yuan, and complete the ten projects in the transformation. Including: the world's first international standard track that shuttles in the metallurgical industry area; the largest large -scale kar indoor and outdoor venues with the longest scale, the longest track, and the richest formats in the world have six indoor and outdoor kart tracks, all of which Designed by David, designer David, the world -renowned Ferrari Park Kart track, can meet the entertainment experience and professional competitive needs of people at the age of 3 and above; Adult all -terrain UTV off -road track and a children's off -road track. I can proudly say that the Qinhuangdao Steel Racing Valley is the paradise for car sports enthusiasts! At the same time, we transformed a large outdoor open -air square with 18,000 square meters and a large indoor performing venue of 18,000 square meters, which are very hardcore steel industry style. At present, the leading brand of China Steam Microex Sports and a number of automotive stunt Guinness Records, "Huajia Class" for four consecutive years of passionate performers. In addition, it has also been equipped with steel hotels, business complexes and two three -dimensional transportation: air strolling in the corridor and sightseeing train. The transformation of the first phase of the project has been rated as a key project of the provincial and cities, and has won the title of "Hebei Sports Industry Demonstration Unit" and "Hebei Provincial Sports Tourism Demonstration Base".

Third, since the transformation of Shougang Racing Valley, we have strived to cultivate their own special IPs, and actively integrate the unique environment, culture and tourism resources unique to Qinhuangdao. It has successfully held more than 20 various types of auto and motorcycles and more than 100 business activities. Essence

In the new situation in the post -epidemic era, in accordance with the requirements of Shougang Group and the city and district governments, on the one hand, our racing valley increased the connection and interaction with Shougang Beijing Park, and actively developed and attracted national and influential large -scale activities to Qinhuangdao.The Shougang Racing Valley has enriched the format of the Racing Valley Park and the garden is hot, helping the Qinhuangdao international first -class tourist city construction; on the other hand, we are jointly increased investment in the Harbor District Party Committee and District Government.Industry, jointly carried out investment promotion work, accelerated industrial agglomeration, enhanced regional vitality, and became a glory for the development of Qinhuangdao's industrial development.Reporter: Guo Na

Photography: Fang Jingkai

Coordinating: Tian Zheyi Jiang Hong Liucheng

Review: Lu Jiming and Wen Wenzheng

Edit: Li Zhicai

Responsible editor: Liu Fuqing

Supervisor: Wang Yan

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