Can the betel nut products active on the advertisement be "removed" successfully?

Poster reporter Wen Luyi Wuhan report

Recently, market supervision departments across the country have issued documents to restrict the sales of betel nut and betel nut products. As a first -class carcinogen and oral cancer hidden hazards, it has become a national best -selling product from Xiangtan snacks for more than 20 years. Now, can the betel nut industry with 100 billion output value "be used to" rebirth?

In many places, betel nut products are required to be sold in the local area

As a first -class carcinogen, betel nut fruits contain beteline, ephedrine and other substances, and people have the effect of refreshing and exciting after eating. The experience of eating betel nut for the first time may not be beautiful. Some people will have uncomfortable reactions with chest tightness, accelerated heartbeat, and unable to breathe.

Betel nut

But like cigarettes, betel nuts also have certain addiction. It is not easy to quit betel nut after eating multiple times. The greatest harm of betel nut is that the risk of cavity cancer will increase. The way of betel nut is chewing for a long time, and the betel nut alkali is easy to burn the oral mucosa. Long -term chewing can easily lead to oral lesions.

On September 10, singer Fu Song died at the age of 36 due to oral cancer. Before diagnosis of oral cancer, Fu Song had chewed betel nut for 6 years. After the diagnosis, Fu Song's cheeks had severe ulceration. His last dynamic wrote: "May everyone cherish life and stay away from betel nut."

Five days after his death, the news of "Zhejiang Yiwu's betel nut" detonated the Internet. On September 15, the merchant in Yiwu in Zhejiang reported that he received a notice from receiving betel nut products. The Food Supervision Section of the Yiwu Market Supervision and Administration Bureau responded that it did not receive the statement of betel nut offering in the city, but to sell betel nut as "betel nut products" and not be sold according to food. And to be sold in the area, betel nut cannot be sold with food. The response of the Yiwu Market Supervision Bureau is that in 2020, the latest version of my country's "Food Production License Catalog" cancels the category of "eating betel nut".

Poster reporters inquired that they had issued a post to restrict the sales of betel nut. In May of this year, the Market Supervision and Administration Bureau of Xi Shui County, Zunyi City, Guizhou Province issued a document: Invited the majority of operators to consciously removed the betel nut. Our bureau will carry out special cleanup operations in the near future in accordance with relevant laws and policies, and resolutely shall resolutely give relevant illegal acts to resolute Investigation and punishment.

On September 16, the Chengdu Xinjin District Market Supervision Bureau issued a work dynamic: In order to further strengthen the supervision of the sales of betel nut products, recently, the Huaqiao Institute launched a special inspection operation of betel nut products. In this operation, the surrounding campus, supermarkets, convenience stores, small shopping malls, etc. as key inspection areas, in -depth investigation of illegal sales of betel nut, and use online takeaway platforms to retrieve illegal sales of betel nut merchants, and then conduct offline inspections to achieve precise blows Essence At present, a total of 10 food business units such as convenience stores, supermarkets, etc. have been checked, and 6 food operators have sold betel nut to sell betel nuts. They have been ordered to remove immediately.

In addition, there have been documents in Xiamen, Fujian, Nanchong in Sichuan, Liangshan, Sichuan, and Liangshan, Sichuan. However, can the issuance notices of local governments really limit the sales of betel nut?

Betel nut products sold on the takeaway platform

Poster journalists saw on the takeaway platforms such as Meituan that in areas where the above -mentioned documents have been issued to restrict the sales of betel nut, many merchants are still selling betel nuts. Most of these merchants are non -staple food shops and supermarkets.

How to "turn around" by advertising by advertising

The birthplace of the Chinese consumption of betel nut is in Hunan, and the birthplace of betel nut in Hunan is in Xiangtan, and its consumption history is about 300 years. "Xiangtan County Chronicle · Volume 34" records: "According to the 44th year of the Qianlong of the Qing Dynasty (1779), the county's giant epidemic, the residents offending the bloating disease, the county magistrate Bai Yan asked the patient to chew betel nut and disappear. People disappeared. People disappear. People disappear. People disappear. People disappear. It is believed that chewing betel nut can avoid the evil spirits and gradually develop habits. "

At that time, hawkers selling betel nuts in Xiangtan would pick a burden and go to the streets to sell. In the 1980s and 1990s, with the reform and opening up, a number of betel nut workshops and factories appeared in Xiangtan. After the 1990s, Hunan betel nut processing industry realized modern industrial production. Entering the millennium, betel nut companies such as the taste king, Huangye, and the little dragon king are established. Bags are installed in real -time betel nuts in supermarkets, small sales, and Internet cafes in various places. They sell hot in long -distance drivers, Internet cafes customers, and overtime youth groups. Cycling advertisements are constantly appearing on the signs of the buses and convenience stores.

Betel nut advertisement on the train

And betel nut can really get out of Xiangtan and Hunan, which is inseparable from its "binding" with Hunan Entertainment Industry. In 1997, Hunan Economic Lingya's lucky show was hot. He Jingjing became the first endorsement star of the emperor. Since then, Hunan betel nut companies have begun to sponsor and name for variety shows.

From 2017 to 2019, the taste king betel nut sponsored the Hunan Satellite TV Spring Festival Gala for three consecutive years. At the Hunan Lantern Lantern Festival in 2018, the host of the host broadcast the advertisement of the taste king: "(Taste King) suddenly let you shake and return to the old child."

Net comprehensive and online dramas have also become the "position" of the public opinion of betel nut brands to catch young people. In 2018, the betel nut brand "Hexiaxia" sponsored the Mango TV food variety show "Wild Kitchen". In 2019, the betel nut brand "Taste King" sponsored the drama "Nu Qing Xiangxi".

Star -sponsored betel nuts in the net comprehensive

In 2019, the Hunan Provincial Association of Betel nut Food Industry issued the "Notice on Stop Advertising Propaganda", which mentioned that all enterprises will stop all domestic betel nut advertising in China and must be completed before 315. The "Notice" of this industry association does not have legal effect, and the advertising promotion of betel nut companies has not completely stopped. In 2020, the betel nut brand "Xiangtan Shop" sponsored the variety show "Deyun Dou Xiao Society". In 2021, the betel nut brand "Taste King" sponsorship network "This! It's Hip -hop 4 ". In these programs and episodes, stars say exaggerated advertisements describing the sensory stimulation of betel nut and the "health effect" of wolfberry beteca. Wang Han, the host of Xiangtan since he was a child, not only eat betel nut in front of the camera, but also highly recommend betel nut to Sabenin.

The China Food News reported that there are currently more than 14,000 betel nuts related companies in my country, mainly distributed in Hunan, Hainan and Fujian. According to the China Market Supervision Daily, from 2011 to 2018, the production value of China's betel nut industry rose from 55.8 billion yuan to 78.1 billion yuan, and it continued to rise.

On September 17, 2021, the State Administration of Radio and Television issued a notice requesting to stop using radio and television and online audiovisual programs to promote the sales of betel nuts and its products. The way for betel nut companies to advertise by entertainment programs was eventually blocked.

Recently, after the release of betel nut in many places, the voice of "banned betel nut" has resurrected. Hunan Media Red Net posted a article "Forever Sale of Betel nuts, and the article" Next Exit "should be found. Confusion and choices in "economic benefits" and "people's health".

The road of betel nut

Compared with Hunan, a large province of betel nut, betel nut is "low -key" in Hainan Province.

Professor Guo Shengbo of the Historical Geography Research Center of Jinan University verified that the earliest betel nut in China was near the Wushan Mountain in Hainan. It is understood that the planting area of ​​betel nut in Hainan has accounted for more than 95%of the country. In 2018, the planting area of ​​betel nut in Hainan Province reached 2.2 million mu, and the annual output of dried fruits was about 270,000 tons. The betel nut planting industry in Hainan is deeply bound with the betel nut industry in Hunan.

Faced with the recent turbulent public opinion of "betel nuts", the Hainan Provincial Checill Association also issued the "Notice on the Development of the Hainan betel nut industry in recent years" on September 21 to unbind with "Hunan betel nut".

According to the notice, the betel nut industry involves the interests of millions of farmers in Hainan; in the deep processing of betel nut, "Chinese betel nut" and "Hainan betel nut" and "Hunan betel nut" are three different concepts. The equivalent and confusion of the three concepts. In order to accelerate the difference between "Hainan betel nut" and "Hunan betel nut", in recent years, the Hainan Provincial Checill Association has actively promoted relevant enterprises and scientific research institutions to increase its efforts. The lower betel nut gum has been achieved in staged research results.

The Hainan Provincial Citrus Association recommends that relevant government departments establish and improve relevant laws and regulations and industry standards to strengthen the supervision of the entire industry chain of the betel nut industry; it is recommended that relevant departments strengthen the research and development of the betel nut industry related products, increase the research investment of homologous medicines and foods, and develop more Pharmaceutical extension products for betel nut.

Perhaps, as mentioned in this "Notice", the development of "medicinal" betel nut to "remove poison" for the betel nut industry is the future of betel nut companies.

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