Cover comment 丨 Scenic Area over -commercial frequency is complained, and consumers are losing patience to homogeneous landscapes

□ Jiang Yanzheng

"Entering the ancient town, there are red willow barbecue, stinky tofu, big squid, milk tea, and craft shops everywhere. The signboards are similar, and the architectural style is roughly the same. The different may only be the address on the postcard." This summer, there are many passenger complaints of the scenic spot. The problem of transformation, including the large number of shopping venues in the scenic area, large area, and poor business order; commercial streets are too long, poor landscape quality, and some have irregular business problems such as unknown prices and poor service quality. Affects the tourism quality of the scenic area ... (Rule of Law Daily)

The homogeneity of the scenic area can be said to be a common problem. From recent years, this situation has not changed much. If there is a change, then the path of convergence has been adjusted. For example, from antique in earlier years to recent Internet popularization. Net red snacks, online celebrity punching land, and online celebrity extreme projects, the wave of "net redization", deeply devoured personality and regional style. And accompanied by it, of course, there is too commercialization.

Judging from the situation of tourism consumption of this summer vacation, the so -called "over -commercialization" has been frequently complained. Strictly speaking, this is a bit unreasonable. Excessive commercialization is neither illegal nor illegal public order. It is reasonable that it is not a complaint. Therefore, such "complaints" should be regarded as "opinions and suggestions". Tourists are really intolerable, and they are deeply disadvantaged before they can't help spitting and reporting.

In fact, the so -called ancient town has had commercial activities since ancient times, but it is more small and localized. But to this day, many ancient towns that have vigorously developed the tourism economy, the few "antiques" and "wind and human feelings", have been fully affordable by shopping streets, dilute and difficult to find. Cheap and standardized industrial products, as well as popular snacks everywhere, occupy the main part of the ancient town supply chain. As for the rest of the "local specialty part", many of them are also suspicious, which makes people unable to mention interest.

When we take rose to travel to ancient town, it is actually easy to ignore a fundamental prerequisite, that is, the development logic of many ancient towns, that is, the real estate economy, the rent collection economy, and the retail economy. A single, limited "localized landscape, culture, and products" is not enough to support those shops and shelves in the ancient town, and it is not enough to obtain considerable economic returns. When the "businessman" instead of "locals" take over the ancient town, the commercial landscape that eventually presents is of course the vision and calculation of the businessman.

The essence of excessive commercialization may not be too commercialized, but a low -level commercialization. One kind of commercialization that only knows to copy and copy, a lack of personalization and compatibility is being triggered by triggering Consumers are getting stronger and stronger.

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