With the help of new channels to market the old taste -Yang Xinxiang Cairong has a set of moon cakes

Rural New News (Reporter Fang Tong, correspondent Rao Zhengmao, Yi Xiangzhi) "Now that one year, some people buy our old flavor moon cakes." On September 21, the Mid -Autumn Festival has passed more than 10 days. In the "Old Taste Pastry" store, the owner Xiang Cai Rong and the clerk are still handmade sesame moon cakes and Wuren moon cakes.

At the age of 46, he started to learn to make cakes with his father at the age of 15. In 2008, Xiang Cairong and his wife Xu Guilan moved from the "roadside stalls" that have been in operation for many years to lively Shengli Street, rented the street facade, and hung out the "old -fashioned pastry" signboard.

"The moon cake market is fiercely competitive. Most of them are mechanized production. They are tired of making articles in stuffing. We make a few of them. We make sesame moon cakes, five kernel moon cakes, and let customers find childhood taste." Xiang Cairong said that using traditional formulas Harmony, flour, sesame, nuts, etc. must be carefully selected; from the noodles, filling, rolling skin to packaging, improving, baking, all handmade.

The cost of Wuren Moon Cake is twice as much as sesame moon cakes, and it is time -consuming and labor -intensive. There are not many people who buy it. Xiang Cai Rong once stopped making Wuren Moon Cake. But two years ago, he recovered the production of Wuren Moon Cake. "I do both food and culture. The craftsmanship passed down from the ancestors cannot be lost, even if I only sell only one day a day."

This persistence and intention won a large number of retorters for the shop. The reporter interviewed the scene, and the citizen Ms. Wu scanned the code to buy 17 boxes of moon cakes. "I have to go to his store several times a year. This time I plan to give some old people, relatives and friends at home."

You can keep the tradition and have innovative. In recent years, Xiangcai has launched a variety of cakes such as sugar -free cakes, osmanthus cakes, and black sesame cakes. It is also handmade and is welcomed by young people.

With the help of new channels, marketing is old. Last year, his eldest son also learned e -commerce marketing to Wei. He opened shops on Taobao and Douyin, and sold old -fashioned cakes such as moon cakes to the province and abroad.

"Many newcomers who work outside buy our moon cakes online. Some people still leave a message on the Internet that when they go to elementary school, they start eating our moon cakes. Now people are in middle age, and they can't forget this taste." Customers' feedback made Xiang Cairong Rongrong Grequhetic and confident.

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