The coldness sweeps the entertainment industry, what is the idol's way out?

Some time ago, Li Yifeng was detained for hot search because of his prince, causing the entire network to discuss: Who is the next one who wants to collapse? Is the entertainment industry a ruin?

Earlier, a director had published the news about the State Administration of Radio, Film and Television's policy rectification on the film and television drama policy on Weibo. It mentioned that all the idols of singing and jumping variety shows must not be a male and female, and the traffic stars cannot appear in major themes. Since the policy has not really landed, the authenticity of this remark needs to be confirmed.

But the inexplicable fact is that from the perspective of rectification in recent years, industry policies are indeed slowly tightening, and the entertainment industry will face stricter control.

Under the cold, where is the idol?

It is difficult for idols, and it is difficult to walk around

Idols generally refers to the acting of singing, artists, actors, voice actors and other actors, and are worshiped and sought after by fans by showing their own charm.

The real idols have a unique flashing point and a appeal to the end of their way. The original intention of many people to pursue idols is to approach to better people, and they are also closer to their better self.

But the reality is that idols are not good, and the road of idols is not easy to go.

The domestic idol industry should start with the ancient morning draft show "Super Girls" and "Happy Boys" in Hunan Taiwan. In ancient times, she chose shows of strength and talents. The audiences who could make their debut vote with real text messages. However, the earliest group of national idols have already experienced successful transformation or re -selection of careers. Some time ago, the popular "Happy Starting", the group comprehensive of the 107th happy male voice, once again evoked everyone's memories of the draft idol.

This variety show is nicknamed the 07th happy male voice re -employment

By 2018, the Internet era ushered in the "first year of idols". The domestic idol industry has expanded rapidly, and the variety shows of idol development have caused countless madness, and there are variety shows such as acting, emotional observation, scenario comedy, original music, national tide dances. Born. This also means that the idol industry is fiercely competitive, and the newcomers are constantly dividing the existing fan disks, and the predicament of survival has continued to intensify.

In 2018, the phenomenon -level variety show "Idol Trainee" became a hit. "Creation 101" attracted the attention of the whole people. The draft can be described as intense. Until 2021 "Youth has you 3" caused public anger due to the "pouring milk" incident, the draft was urgently called for urgent call stop.

How can the audience play capital? Now the draft is speaking about capital and traffic. The program basically depends on acting skills. When the development of variety shows has changed the "traffic password", fans have become harvested "leeks", and "rice circle" is also involved in the vortex of capital. The chaos of "rice circle" followed. In the end, the policy control. On January 6, 2022, the Beijing Bureau announced that it would fully call idol development network comprehensive.

Policy management and control are getting stricter and stricter

At this point, with the continuous shrinking of the variety market and the film and television industry, there are fewer opportunities to leave idols. Except for a few idols with head traffic to seize the opportunity to transform film and television dramas or other tracks in time, most of the idols who have not been able to "rise" are trapped in confusion.

It is still a big problem without redness or lap, but the idol is a big problem.

In recent years, we have also witnessed many idol stars "collapsed", and "eating melon" has long been used to it. Tax evasion, derailment, drug abuse, rampant, surrogacy ... There is no most explosive, only more explosive. The idols that were once touted and fell into the altar because of all kinds of illegal behaviors. Every time the house collapse is deepening the public's negative impression of this group.

Instead of thinking about how to become popular in the Internet era, it is better to improve the level of business capabilities, temper the basic skills, and wait for a high time that can be seen and recognized by everyone.

As the public wakes up from the enthusiasm of chasing traffic, it will focus on the strength and the work itself. What is the way out of the idol?

Hidden in the sinking market?

Looking back at the dark horses of the film and television circle in the past two years, the "Shanhai Love", which was broadcast last year, and "Hidden Smoke and Dust", which counterattacked the box office this year, etc., all of which were passed on to the public with strong content quality. The common to these works is that they are inseparable from their hometown and the countryside, and each frame reveals the truth.

The mountain of "Shan Haiqing" is Ningxia; the sea is the Fujian assistant. This drama tells the development and changes of Ningxia Xigu from the desert Gobi to the Jiangnan with the support of Fujian.

"Hidden Smoking" tells a story of a life journey of a hard and warm life journey in Gansu rural couples. "There is no rose in the desert in the northwest, but my love for you is like a wheat flower printed into the skin." It can be seen everywhere in the film like such simple and romantic details.

Call away the "dust smoke" and approach the public's dark horse movie

Zhang Yimou, Jia Zhangke, Bi Gan ... Many directors have also deliberately or unintentionally infiltrated their own complex about their hometown or small cities in the dreamy and charming light and shadow. More and more earthly works have made many audiences rejoicing.

From this point of view, another way out of idols may be hidden in the sinking market.

Putting aside the aura of the "Idol" titles, in fact, many groups are also ordinary people. They also come from small cities in the third and fourth -tier tier. Like most small towns, they go to the north and chase their dreams. If these idols, they may be more different from these small cities.

In third- and fourth -tier cities, and even some unheard of small cities, we can often see some old artists. Therefore, many people think that those who go to small cities to make money are some stars. Such ideas are normal, but there are also limitations. In fact, small cities and stars can also be a "two -way go".

People living in large cities such as Beijing, Shanghai, Guangzhou and Shenzhen have rich performances, dramas, concerts and other entertainment projects every weekend to choose from. But in the entertainment desert of small cities, a lively performance is rare. However, as more and more young people return to their hometown, young cities in small cities will gradually increase their demand for spiritual entertainment, and this market is waiting for excavation.

Small cities also need spiritual entertainment

In addition to traditional performances, there are still many in small cities. For example, you can use the short video platform to let the public understand the true and interesting side of more small cities. When idols feel the small city life and output content in depth, these experiences will give them new cognition and thinking, and these thinking will eventually become precious nutrients in future creation.

Just as the mountains and rivers affect the urban form, the people and things of the land of small cities or hometown are also subtle and far -reaching.

From a deeper perspective, the identity of idols also assumes a certain social responsibility. As a public figure, we must have a sense of example.

Established in 1996, CCTV "Heart Lianxin" Art Troupe is a good model. Tens of thousands of artist teams have entered the first line of scientific research in the poor and poor areas of the young and old, and the factory and mining troops have been obliged to perform condolences across the country. When the return of Hong Kong and Macau, there were also art troupes in major events such as the first line of SARS, "God's Five" and "God Six" successfully flying.

It is understood that before the performance of the "Heart Lianxin" art troupe, in -depth interviews should be conducted to understand the needs of local audiences, local folk literature and art development, etc. In addition, the local outstanding actors and programs performed together to show the local regional culture and civilized construction achievements to the audience across the country. Many artists in the group also felt their own value from the enthusiastic scenes of the audience. This is the charm of "two -way go".

In the era of information explosion, idols and this industry have been pushed to the cusp. Perhaps we should squeeze out those false bubbles and let the word idols return to reason and righteousness.

The hand of the capital should not be over -manipulated to allow the market to return to normal; the idol group also needs to support virtue and speak with strength and works. Real, emotional, and positive things are the killing techniques for capturing people's hearts.

-Poltage cooperation-

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