The fast -handed Sichuan South Sichuan 4 flowers who became popular because of the "rural catwalk show" made fresh walnuts get out of Daliangshan

Wherever there is a dream, there is a stage. Four post -90s college students returned to their hometowns to start a business, and found the stage of life in the fields of Daliangshan.

In the video, they take the material on the spot, use mountains as the scenery, green leaves, and walnuts, accompanied by rhythmic music, and carefully show the agricultural products of their hometown with serious and funny models.

@因 因 因 因, which is popular with the characteristic "rural catwalk show", has 124,000 fans accumulated in the fast hands in just over half a year, and lived through the fast -moving live broadcast, the specialty agricultural product for the old tree walnuts in Da Liangshan Open the online sales so that more than 200 local farmers will no longer have to turn over the mountains for the sale of walnuts.

Recently, Wang Jie, the head of the 4 flower accounts of@近 近, was interviewed and talked to us about his journey of returning to his hometown to start a business, and how to let Takayama Old Tree walnuts out of Daliangshan and sold to the country.

Return to start a business, the mind behind a video 6 million playback volume

Wang Jie, born in Neijiang, Sichuan, grew up in the countryside. When he was in college, he first walked out of Neijiang and came to Chengdu for the first time.

Wang Jie, who is alive and likes to ponder, has been very interested in Internet entrepreneurial projects since college, and has accumulated some experience through participating in college students' innovation and entrepreneurship competition. In the year when he graduated from college, Wang Jie would stay in Chengdu and opened a shop leased near the school.

Until 2021, Wang Jie, who returned to his hometown in the countryside, found that many relatives around him were playing fast, and the village was encouraging college students to return to their hometowns to start a business. In addition, the affected business was not easy to do. Wang Jie began to register short video accounts and set up I have my own entrepreneurial team.

Wang Jie (first left in the back) and his team partner

In the video of@在 在 在, fertilizer pockets, plastic bags, weeds on the roadside, etc., can be worn on the body through some ingenuity. Non -professional, they combine these common elements in rural life with the catwalk, not only to make self -direction, but also to design and make clothing in person.

Talking about the popularity of@, Wang Jie said: "At that time, the volume of the play was about 6 million. We were also a bit surprised. Environmental protection is also more fun. The most important thing is to make rural, agricultural products and our short videos a good combination. "

Open the sales, live broadcast and bring 1,000 orders per day, 20,000 kg of sales

From the short video of the entry to the adjustment of the content direction, from the popularity to the live broadcast of the water testing e -commerce, for Wang Jie and his team, they have always crossed the river by touching the stones. To discover the bunch of light on the stage of life.

On the first live broadcast of the goods, Daliangshan Gaoshan Old Tree walnuts became the first choice for@在 在. According to Wang Jie, from June to September each year, it is the listing season of the Daliangshan walnuts. The old mountains and walnuts grow more than 3,000 meters above sea level. Most of the walnut trees in the mountains are inherited from the ancestors. The taste of the original ecology.

In the past, there were two main ways for farmers to sell walnuts. One was to sell the market in the county town. It took about two or three hours of mountain roads, and it could be sold at most 100 pounds a day. However, the time and quantity of receiving the goods are uncertain. The green pecgiarism walnuts are too much or early, and sometimes it will be rotten or finally sells dry walnuts and sells cheaply. "Talking about the sales model of local walnuts, Wang Jie said.

Since the broadcast of more than 2 months, Wang Jie and his team have sold walnuts for more than 200 farmers. Now the average of 1,000 orders can be received per day in the background, driving sales of more than 20,000 pounds. According to Wang Jie, one month of sales in the fast hand can reach more than 100,000 yuan. In addition to the live broadcast team and the team connected to farmers, Wang Jie will also ask the local uncle and aunt to be responsible for the cleaning and packaging of walnuts. The team's division of labor is clear, so as to ensure that the fresh walnuts picked can be shipped daily.

Walnut picking, cleaning processing, packing and delivery

In the eyes of farmers, these young guys are very powerful. If you say a few words to your mobile phone, you can sell the walnut! At the same time, the parents who have always believed that Wang Jie is "not doing business", and his attitude is slowly changing.

In the big goal, plan to create a large Liangshan special agricultural product supply chain in the future

Making a video on the fast hand is a way to get rid of the red, which is a way to start a business for Wang Jie and his team partners. They do not want to be an influencer, but want to sell agricultural products well.

"We want to make the supply chain of special agricultural products through our own efforts." Talking about the future goals, Wang Jie admitted, "We are just a small team. There are 100 people doing this live broadcast, and then we are responsible for providing supply and delivery, then we can help 500, 5000 or more people. "

For Wang Jie and his team, it is difficult to achieve this goal, but as Wang Jie said, "I have a good temper, and I have to think about it."

In addition to helping farmers sell walnuts and provide employment opportunities, Wang Jie and the team will also take out part of the profit selling walnuts and send a little warmth to the locals. Wang Jie also remembered a grandfather of the Yi people who received help. Seeing that they were leaving, they turned around and took out two hot sweet potatoes from the house and handed over the window. Although the language is not unreasonable, this makes Wang Jie fully feel another meaning of what he is doing. The sale of the Old Tree Walnut in Da Liangshan is nearing the end. As a leader in the fast -moving happy village, next,@大 大 大 will continue to promote the ugly apple of Yanyuan Sugar in Daliangshan. Whether it is a walnut or other agricultural products, in Wang Jie's view, through the fast -moving live broadcast, it can save the intermediate link and cost, which can not only help farmers open sales, but also allow users Winning.

Near the Farmers' Harvest Festival, from 1 pm to 6 pm on September 21, Wang Jie and his friends will be broadcast live in the "Happy Rural Harvest Season" in the fast -moving farmer, and the farm special products of Daliangshan will bring goods.

In the fast hand, there are also many college students who return home like Wang Jie. They have brought new knowledge and new horizons to the countryside, so that ancient agriculture and villages can also take high -speed trains for live e -commerce.

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