Gamma data: 2021 Japan and South Korea mobile game market revenue has decreased significantly year -on -year

Recently, the number of data analysis service providers in the field of vertical gaming has released an insight report on Chinese mobile game products to go to the sea and South Korea market.

The report shows that from the income of the global mobile game market in 2021, the income scale of the Chinese market is US $ 40.39 billion, which is far ahead of other global markets; Its mobile game market revenue was US $ 27.3 billion; the Japanese and Korean markets ranked third and fourth, respectively, and the mobile game revenue of that year was US $ 18.45 billion and $ 5.72 billion, respectively.

Gamma Data (Public Number: Game Industry Report) noticed that in terms of the number of mobile games in various overseas regions where mobile games are giving out to sea, the Japanese and Korean markets are the fourth largest market for domestic mobile games. The game will be launched in the Japanese and Korean markets, second only to North America, Southeast Asia, and Europe.

According to the AppGrowing data cited by the report, in 2021, 16.25%of the mobile game sources of the Japanese and Korean market game products are from China, all of which are higher than the proportion of games from South Korea and Japan. From January to July 2022, among the game sources of the Japanese and Korean market, the proportion of mobile games from China reached 16.13%, which was also higher than the proportion of games from South Korea and Japan. Gamma data analysts believe that this means that Chinese manufacturers are not only competing with local head manufacturers in Japan and South Korea, but also competing with other Chinese manufacturers.

Judging from the historical data analysis of this authoritative game research institution in China, in terms of the proportion data of the number of Japanese and Korean markets in China, from January to July 2022, it did not change much compared with 2021. In this regard, the report mentioned that whether it is South Korea or Japan, there is a highly influential local game company, and the threshold for Chinese publishers to develop Japan and South Korea is higher. At the same time, the differences in language differences have enhanced the difficulty of localization and limited the space of Chinese manufacturers.

In this report, it can be seen by reviewing historical data. In 2021, whether it is Japan or South Korea, although compared with 2020, the scale of mobile games in these two markets has increased. Before, they all declined.

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