Linyi Niu Qinghua: "E -commerce Rose" and "Burning" Red Poverty Alleviation Road

Create a national civilized city 丨 Honesty and trustworthy moral model Niu Qinghua: "E -commerce Rose" and "Burning" Red Poverty Alleviation Road

In 6 years, an ordinary farm woman from Beiyanzi Village, Noyan Town, Mengyin County grew into a well -known expert in a well -known and well -known. Because of her outstanding performance in rural e -commerce entrepreneurship, she was named the national model of labor in 2020. She It's "e -commerce rose" Niu Qinghua.

Niu Qinghua sells apples from the fellows of the fellows to all parts of the country.

Niu Qinghua was selected as the eighth city of the city of Linyi City. She bloomed vitality with tenacity, persistence, and struggle, and practiced the spirit of Yimeng with hard work, selflessness, and dedication.

Let agricultural products get out of Dashan

Niu Qinghua, born in 1983, dropped out of school because of his family poorly after graduating from junior high school. After marriage, his husband worked outside and stayed at home.

"For the elderly, take care of young children, at the time, more than 100 pigs, more than 40 sheep, more than 200 chickens, and more than 20 acres of orchards were raised. . "However, an accidental opportunity opened the door to the new world for Niu Qinghua.

Niu Qinghua recommends Mengyin Peach.

In 2015, Niu Qinghua signed up for new types of professional farmers organized by the Mengyin County Agricultural and Broadcasting School. "I can't forget that 10 days in my life." In the class, the teacher described the development prospects of rural e -commerce. Niu Qinghua in the audience knew for the first time that a computer and a network cable could sell agricultural products to the mountains and sell it. Go all over the country.

"Teachers say that this road can do it. Why not try it?" A strong Niu Qinghua asked the teacher to register for the online store and started selling peaches, apples, cherries, chestnuts and other agricultural products online.

Relying on the business scriptures learned from the training class, Niu Qinghua operates carefully, and the online store business is getting bigger and bigger.

Mengyin is the capital of Chinese peach, with an annual output of up to billions of kg. In the peak season of peach, Niu Qinghua and the folks can ship thousands of orders a day. Since 2016, Niu Qinghua pre -sale Mengyin Peach in his own online store, with a pre -sale quota of more than 1 million yuan. Husband who worked outside also returned to the countryside and transformed into an e -commerce expert with Niu Qinghua.

To sell peaches and apples online, Niu Qinghua always picked the best and best taste of the fruit and sent it to the buyer. In Niu Qinghua's view, the quality of agricultural products is the "lifeblood" of online stores, and the goods sent from their own store must be carefully selected. Only when the quality of the excellent product has won a good reputation for the store, can folks make money; only by choosing "harsh" can the villagers continue to improve the quality. After a long time, a benign cycle can be gradually formed.

To get rich with "poor relatives"

"The soil and water in my hometown has raised me, and the local products of the folks make me rich. After getting rich, I want to give back to my father and the villagers." Niu Qinghua said.

In 2016, Niu Qinghua established Yan Ying's Old Fruit Professional Cooperative to cooperate with more than 500 fruit farmers to promote scientific planting, picking flowers and sparse fruits, bagging isolation, organic fertilizer to jointly enhance the quality of agricultural products and expand brand awareness.

Niu Qinghua recommends good fruit in Dashan to netizens.

Rural e -commerce business has become more and more popular, and Niu Qinghua has not forgotten the father and fellow villagers. Since the launch of poverty alleviation, Yan Ying's hometown Fruit Professional Cooperative has actively fulfilled social responsibilities and used the company's own resource advantages to actively participate in precision poverty alleviation work. In order to help the villagers get rid of poverty as soon as possible, Niu Qinghua signed a poverty alleviation agreement with 16 households in the village to build a card difficulty households to help sell agricultural products and absorb employment of difficult households.

Driven by Niu Qinghua's assistance and driving, 16 difficult households in Beiyanzi Village increased their income of 3,000 to 8,000 yuan. Not only to help difficulties, Niu Qinghua's online store helps to sell peaches worth millions of yuan in more than 30 villages around the surrounding villages, and provide employment for 40 or fifty women in the village in the peak sales season. According to incomplete statistics, Niu Qinghua has driven hundreds of villagers to become rich.

During the agricultural leisure, Niu Qinghua also held a training class to help households with the willingness to develop e -commerce to open an online store. At present, more than 40 free e -commerce training has been held, and more than 1,800 people with difficulties in training have helped to open an online store with difficulties in villages such as Yumhuang, Xintong, Dashan and other villages. It is also a training trainee organized by agricultural and Guangzhou schools at all levels such as Xinjiang, Jilin, Henan, Hebei and other levels to share the lectures of e -commerce entrepreneurship stories. I hope that more young people will return to rural officers to start a business.

In addition, Niu Qinghua is actively engaged in public welfare. As a representative of the Linyi City People's Congress, after the epidemic of the new crown pneumonia, she kept her responsibilities, investigated foreign personnel with the village cadres from home, promoted the knowledge of epidemic prevention, and helped the duty on duty at the village epidemic prevention inspection station. Contribute to contribute to your own power.

Go out of the live broadcast new road

Affected by the epidemic since 2020, foreign merchants have decreased, and the offline sales cycle has been further extended. Large customers who often cooperate are separated by thousands of miles, while the entire Mengyin County inventory Apple has hundreds of millions of pounds. "If you can't sell it, it will rot." In order to solve the sales problem, Niu Qinghua forced himself to turn from a large computer to a small screen on the mobile phone and became an anchor.

Niu Qinghua is doing live broadcast.

At 7 pm on March 3, 2020, Niu Qinghua first lived a live broadcast. "I don't know how to sing or dance. I don't know what to pick up. I just sip an apple next to me, let people see how fragrant me is eating apples." Niu Qinghua said, what made her unexpectedly, this two hours The live broadcast of the "first show" sold a total of more than 6,000 pounds of apples, with 31,000 people like and 46,000 people watched. "The annual sales of live broadcasts are more than 200,000 yuan. Although the results are small, I have given me confidence. I believe that in the future, I will make the live broadcast better and share our Yimeng production to the" Old Iron 'in the country. Niu Qinghua recognized the road of live broadcast. Today, Niu Qinghua insists on live broadcasting for 4 hours a day to recommend Mengyin's agricultural products.

Niu Qinghua told reporters that in the future, she will continue to be down -to -earth, attract more people to participate in e -commerce, explore how to make "farmers" into "agricultural business", and will quickly and effectively drive the online sales of high -quality agricultural products in Yimeng Mountain. A way of wealth with sustainable development.

"A person's strength is insignificant. I hope that the cooperatives and family farms that have taken root in rural areas have made a look together to attract more cultural and thoughtful young people to stay in rural officers to start a business." Niu Qinghua said, she must definitely Will keep in mind that the six sisters of the older generation Yimeng will continue to work hard in the new era in order to revolutionize the spirit of dedication, and drive more villagers to realize the common becoming rich.

Lin Newspaper Rong Media Reporter Chu Feifei

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