"One -minute clock with a subway, the people's life circle" is getting bigger and bigger

Author:Qingdao Evening News Time:2022.09.22

Construction subway provides cities with Changda Transportation MINI TOD to continuously improve the quality of life of citizens

The MINI TOD project "Dongxi Lane", which is located at the exit of Taitung Station in Metro.

Qingtie Commercial Self -operated Catering Brand "One Heart Make".

Located on the Qingdao Metro Line 1 Anshun Road Station, Qingtie Sports · Jonjun Sports Park.

Convenience stores are increasing in subway stations, convenient to serve passengers, and improve their travel experience.

Ms. Zhang, who often travels in Qingji, likes to eat a bowl of hot beef noodles in the "One Heart Noodle" shop at the North Railway Station of the Metro Station; Hisense Bridge Station's small commercial industries opened early; Miss Lan, who worked at Changning Road, had to buy a breakfast at the 7-Eleven Convenience Store every day when walking out of the Metro Building Station every day ... rooting down, surrounding subway stations, relying on subway passenger flow , Create the "one -minute clock of the people" in the orbit; break through, break the boundaries of the subway scene, cultivate in the field of urban renewal, create a new model of state -owned enterprises in the field of business and trade, and strive to create a "subway business district on the rail."

Make the subway station ascending the fireworks

Next to Line 2 Hisense Bridge Station, a three -storey building above the ground is about to be capped. There are as many as 7 floors underground in this not tall building. Near Hisense Bridge Station, there are insufficient commercial supporting facilities. Catering and retail are mainly scattered along the street. It is difficult to match the active consumer needs of surrounding surroundings.

At the end of last year, 11 departments including the Ministry of Commerce jointly issued a notice to announce the pilot list of the first batch of 30 cities in the country in the country, and Qingdao was selected. Qingdao Metro relies on the rapidly spreading subway network to build a "one -minute clock" to build a commercial carrier construction along the line. Qingdao Metro Group's wholly -owned subsidiary Qingdao Qingtie Business Development Co., Ltd. innovated a small body and personalized business form, a minitod. Line 2 Hisense Bridge Station on the Hisense Bridge Station is a typical minitod project. In the future, the catering, marketing and other formats will be introduced here to create catering and consumer venues that serve the surrounding people. The "last stop".

Compared with urban complexes, MINITOD covers a small area and an area of ​​about 2,000 square meters. It is more grounded and mainly serves the daily life of the surrounding people. Compared with scattered small merchants, it pays more attention to quality. It has standards and requirements in the introduction of merchants and daily management. The format is younger and close to the consumer needs of young people. And consumer experience.

In March of this year, the 1100 -square -meter 2 -storey building on the e -port of Taitung Station became lively, and a variety of formats such as coffee shops and convenience stores settled in. "There is an additional Dongxi Lane in Taitung", and the citizens have passed on their mouths. This new space of fashion has become a place for convenience and convenience for passengers and surrounding residents. It is understood that, in addition to the "Qing Iron · Time", which has been operating in Taitung Dongxi Lane and the construction of the Hisense Bridge in construction, Taitung Station "Qingtie · North and South Li" and Tuandao Station "Green" and Tuandao Station " Projects such as Tie · Guanhaihui "are also preparing. In the future, the Qingdao Metro will give birth to more fireworks and fashionable humanities and living spaces to form a large number of landmark consumption scenarios to help the consumption satisfaction and life happiness of the surrounding office workers and residents. Minitod also better connect community residents, small and micro enterprises, and individual merchants, which will make the community more vibrant and more employment opportunities.

Make more convenience stores in the subway station

The commercial operations of Qingdao Metro Station rose against the trend. This year, more than ten new convenience stores are opened to provide shopping convenience for passengers. Liu Renping, the manager of the 7-Eleven Subway Building, provides "Little Fortunate" to the subway passengers every day. Sometimes it is a cup of coffee and sometimes a meal bag. The convenience store she is responsible for the Metro Building Station is one of the 16 stores opened by Qingtie Business and 7-ELEVEN. At present, the average daily turnover of the store has reached more than 10,000 yuan. Every day, a group of fixed commuters flow into the store for consumption, and fast food and other fast foods such as brunch are most popular.

Different from the common relationship between "landlords and tenants", from decoration, publicity to daily operations, the in -depth participation in the operation of the subway stations with the operation of the blue iron business has provided a lot of help to the store, and given the prescribed merchant rent reduction support policy. Together with the merchants to increase the popularity and heat of the subway business. "We did not think that the two parties were pure parties A and B. We were comrades -in -arms. They worked hard to do a good job in the combination of subway business and convenience services." Said Huang Haiyu, the director of investment innovation of Qingdao Friendship Convenience Chain Management Co., Ltd.

On August 27th, Vientiane Hui, located in Laoshan District, welcomed the one -hearted noodles on the third floor every day, and stood firmly in the competitive large -scale city complexes. This hidden -hiding -hiding flavored noodle shop is also firmly engraved with the elements of Qingdao Metro -the one -hearted noodle noodle is the product of the in -depth cooperation of Qingtie Business and the well -known catering planning team. Breaking through the boundaries of the subway scene and expanding the incremental market space, Yixin's noodles are just a microcosm of the blue iron commercial rooting subway and "pulling the festival" upward. Comprehensively develop the field of business services, comprehensively deploy the island city business circulation industry, and the efforts of Qingdao Metro's operating tracks are realizing the transformation from "urban orbiting" to "rail city".

In June of this year, Qingtie Commercial and large business enterprise Qingdao Lida signed a contract. Through equity cooperation, the two parties conducted in -depth cooperation in the supermarket business and supply chain business. During the "14th Five -Year Plan" period, 11 boutique life supermarkets and community supermarkets were planned 80, the market share of the scale supermarket will reach more than 10%. By the end of 2031, there will be 19 boutique supermarkets and 200 community supermarkets. At the same time, the exploration of the supplementary chain and extension chain has also been on the road. The logistics center jointly created by the two parties covers an area of ​​20 acres and the construction area is 10,000 square meters. It is planned to be put into use in 2024 Supply chain production and distribution contributes to Qingdao's "one -minute clock to the people's life circle". Hotels, office, sports and leisure and other formats are also an important part of business along the Qingdao Metro layout. Qingtie Business is planning to land in the "One District, One Hotel" plan in a variety of models. Among them, hotel formats such as "Qingtiei Yiheng Hotel" and Zhongshan Road Station "Qingtie Mo Su" and other hotel formats have been fully positioned. The large open space located in the Anshun vehicle section of Line 1 has also been renewed, becoming the Qing Iron Sports Park, and has hosted more than a hundred events. It has become a leisure place for citizens to enjoy the fun of competitive sports and improve the quality of life.

"Metro Plan" helps the old city update

In a lilucta near Zhongshan Road, Jiaozhou Road, Diao Kechen, an engineer of the Development and Construction Company of the China Construction Eighth Bureau, organized professional craftsmen to investigate the ground, walls, and roofs of historical buildings. In March of this year, the launching ceremony of the Qingdao Metro held the "Qingdao Metro Route History Scenery Project" in front of a historical building in the old site of the "Polo Oil". In the beginning of urban renewal and urban construction for three years, Qingdao Metro has planned a new life for the historical and cultural districts and style buildings along the subway, and submitted to the subway plan for the improvement of the quality of life of the old city. New path.

On August 19th, the "B12 and B13 Plan for the History and Culture District of Zhongshan Road Station of Qingdao Metro Line 1" was released to the public. Diao Kechen and workers are studying the repair of Jiaozhou Road.

According to the requirements of the project operating Fang Qingtie Commercial Company, all the structures of the Courtyard are "can be repaired without repairs", and the tiles are protected on the spot after removal. Since the beginning of this year, the Qingdao Metro has begun to plan the repair and improvement of the Boluo Oil area of ​​Wuxuan Road History and Culture District and the Courtyard of Zhongshan Road Station. As an expert at the Qingdao Metro Art Design Expert Committee, Du Dakai, a painter in Qingdao, and professor of the School of Fine Arts of Tsinghua University, recently conducted in -depth on -site investigations on the Polo Oil area. Du Dakai believes that through the repair of the old neighborhood and old buildings, the reappearance of exquisite nostalgia is the detonation point of the breaking circle of Qingdao's old town. At the same time, we must deeply study the business investment of the old urban area, carry out fundamental innovation of the format introduction model, improve the quality of residents' living, and promote the sustainable development of the project.

After several rounds of in -depth investigations, the planning and design plans are easy to draft. Recently, related projects have made significant progress. The project of Zhongshan Road Station has completed the investment promotion in advance, and the entry of the high -end catering industry has filled the high -end catering gap in the area; the Polo oil project that carries the city's memory has also completed the preliminary planning plan. , A new cultural landmark that can be read, strolled, casual, entertaining.

"Boolo Oil is tourist, but the first is Qingdao, and it is from Qingdao." Said Zhao Huijie, the person in charge of the business investment operation of Qingtie. In the planning of the Polor Oil project, Qingtie Business clearly serves three "customer groups", which is the first place "surrounding residents". Using the opportunity to build and improve the subway station, Polo Oil will set up a public activity area to provide a place for leisure exercise for the residents of the old city. In terms of formats, we must also fully consider the needs of surrounding residents and introduce quality catering and cultural leisure places. In the cultural heritage of Qingdao, Polo Oil will use the context and memory of "Qingdao 6" to create a talent "distribution center" in the art industry.

Li Xiaojie, Assistant General Manager of Qingdao Metro Group and chairman of Qingtie Commercial Corporation, said that in the next step, Qingdao Metro will be protected and utilized by systematically historical style, reproduce the style of the times, continues the city's network, enhance the quality of life of surrounding residents, create a consumer atmosphere to create creation Create a two -handed grasp, service energy level improvement with the level of service energy levels, and the development of the level of business formats, and the harmonious development of fashion fan and fireworks.

The 284 -kilometer subway line is the tentacle of the subway business. Taking the line as the media, the new business format of the Qingdao Metro layout has been increasingly serving cities and citizens.

Guanhai News/Qingdao Evening News reporter Xu Meizhong

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