The 6th "Snow Lotus Cup" cashmere hand -knitted creative invitations to the conclusion

Recently, the sixth "Snow Lotus Cup" cashmere hand -knitted creative invitations finals ended perfectly in Beijing Xuelian · Highlight Cultural Cultural Cultural Park. The Silver, Copper "Award and Best Craft Award and the Most Business Value Award.

The 6th "Snow Lotus Cup" cashmere hand -woven creative invitations competition was jointly guided by the Beijing Clothing Textile Industry Association, the Beijing Fashion Designer Association, and the Beijing Fashion Holding Co., Ltd. Hosted by the limited liability company, as the official event of the 2022 Beijing Fashion Week, this competition has been launched in mid -May. As of the deadline, a total of nearly 300 clothing colleges, professional, talents, independent designers, and engaging The 1286 participating works sent by the folk artist (group) of hand -made craftsmanship have reached the highest scale and the level of the work.

Competition's boutique works appeared at the 2022 Fashion Beijing Exhibition, Beijing Fashion Holding Co., Ltd., Beijing Old name Association, Beijing Gongmei Group, Beijing Xuelian Group and other units visited the booth and guidance

Arts to the future judges praise

The "Snow Lotus Cup" hand -made contest, with culture, fashion and skills as the spiritual core, fully integrates cashmere hand -woven skills through creativity and innovation. In the past six years, it has harvested more and more scenery, series, and conforming to contemporary aesthetic value. The weaving creative works, this year's final works have won high evaluations of the judges.

Liu Wei, the winner of the Chinese clothing design "Golden Top Award" and the art director of Beijing Rose Daiwei Fashion Co., Ltd., said: "This year's final works have given me too much surprise, one It is rich in subject matter, covering traditional culture, social hotspots, literary art, humanistic care, etc. The second is the age span, the innovation of young people and the ingenuity of the veteran artists, showing that there are people after the cultural and technical inheritance; the third is that the skills are diverse, 掇 掇A variety of processes such as needle, editing, and stacking embroidery have more possibilities for the beauty of hand -editing. "

"I have participated in the five consecutive competitions in a row, and the level is really better year by year. Home living works, such as the history of animal music festivals and the history of shoes development, have temperature, culture, warm heart, healing, very practical, inspiring We feel the beauty of life. "Fang Ying, chairman of the Beijing Fashion Designer Association, the winner of the Chinese clothing design" Golden Top Award ", and the artistic director of Xuelian Group, said:" In addition to keeping up the trend, we can obviously feel the players In the process of creation and production, the needs of market -oriented landing are even more praised. "

"You can present such exquisite jewelry alone with the yarn hook, which shows that the overall level of the contestants is very high. The fun, cultural, artistic, and ornamental of the final works are very good, and there are many disabled artists participating in participation It also reflects the social value of the event. "Li Wei, vice president of the China Clothing Culture Research Association, professor and doctoral instructor of the School of Fine Arts of Tsinghua University, said:" The design aesthetics of wearing a class is very high, very fashionable, international, and international. I think this is a contest worthy of publicity and learning. "

Chu Yan, a professor at the Beijing Institute of Clothing and Dean of the Chinese Academy of Arts in the New Era: "The overall sense of fashion is better, the category of home life is highlighted, there are paintings of painting, and the blessing of folk skills and craftsmanship."

"In terms of creativity, themes, scenes, and works, many works in home life are even comparable to famous masters." Ni Yan, China's top ten clothing designers, said: "Whether it is a product matching, the processing of craftsmanship, material Application and other aspects are very complete. "

Cultural and creative value business fashion competes for pursuit

From one dynasty to six years of deep cultivation, from unique to first -class in China, from the combination of skills to the market transformation, the commercial achievements of the "Snow Lotus Cup" hand -compiled competition are obvious to all, setting off a wave of popularity, innovation, and entrepreneurship in the country.

In this regard, the expert judges analyzed that the reason why there are temperature -made products with temperature in recent years is becoming more and more popular. It is inseparable from the craftsmanship that can soothe the anxiety of fast -paced life and bring consumers a good experience from hand to heart to heart. Incorporating joy into life scenes, cultural and creative products incubated by the contest can have better commercial value and market charm.

According to the person in charge of Xuelian Group about the event, after six years of accumulation and two years of commercialized test water, the competition cultural and creative products landed on service and trade associations, Shougang Garden, Beijing Fashion Week Fashion Beijing Exhibition, Fortune Shopping Center ... Excellent works of the competition The cultural and creative products are gradually mature. In the future, there will be more cultural and creative products, hand -made jewelry, home and daily necessities that integrate into the brand culture of Snow Lotus, so that more and more people love hand -editing, feel the hand -edited cultural culture Getting enjoyment.

Not only that, the contest is increasingly attracted and sought after the fashion industry. At the press conference of 2022 Beijing Fashion Week show "Snow Lotus · Fangying Advanced Customization", designer Fang Ying creatively joined the hand -cipper process in the clothing, designed and invited the winner of the contest to cooperate with the contestants, and the hand -made elements and the press conference high -definition clothing The complementation of each other highlights the perfect fusion of traditional culture, ingenuity craftsmanship and modern fashion.

Designer Fang Ying designed and instructed the contestants to hand in hand -knitting the work, and appeared on the "Snow Lotus & Fangying Advanced Customization" show

On September 16th, designer Liu Wei selected the hand -made work "Feng Laiyi" of this gold award winner Wu Zhouxin/Chen Hairong on the theme show "You Feng Lai Yi". The use of folk traditional craftsmanship skills reflects the in -depth exploration of traditional culture under the perspective of national cultural self -confidence. Designer Liu Wei's "There is Fenglai Yi" Model Hand Engine in the big show of this competition home life group made the gold award on the runway and complemented the conference

"There are many clothing design contests, but there are very few hand -editing categories. In view of the unique body language of weaving materials, and more widely used in international and domestic market applications, this competition is very promising and sustainable." Li Wei, a professor at the School of Fine Arts of Tsinghua University, said. Essence

Starting at the new, innovation is more than innovation. "Through the competition, the old -fashioned brand Xuelian can continue to promote the inheritance and promotion of handicraft skills and traditional culture. Therefore, this competition is particularly respectful and promoted." Teacher Liu Wei said.

"The Snow Lotus brand carries the beauty of several generations. The hand -made competition highlights the social responsibility and obligations of the old -fashioned state -owned enterprise Snow Lotus for the classic skills of classic skills. As the influence of the competition is becoming stronger, the pace of Snow Lotus's return to its peak is obviously accelerating, so the competition is of great significance. "Teacher Fang Ying said.

The competition allows more talented designers to increase its value on this platform, so that the old -fashioned brand has richer connotation and extension. It has long -term significance for designer talents to absorb and cultivate and upgrade brand power. Following deep cultivation, sustainable innovation, let the hand -made skills and aesthetic claims spread and carry forward, so that the hand -edited designer has better bred the soil, and also allows the old brand Xuelian's innovation to go further. In addition to the event itself, Xuelian is showing a more fashionable, cultural connotation and the spirit of the times through the continuous upgrading of the boundary of innovation and innovation.

- END -